Email Copywriting

A couple days ago, I wrote a twitter thread that popped off like a rocket! Here is the hook I wrote... A client paid my agency $5,500 to build email flows. 6 days later, we fired her & refunded most of the money. Here’s what happened 🧵 As I write this, it’s sitting at 699 likes. 654 bookmarks. 80+ comments and 180K+ impressions. Not to mention, it got me 4 awesome leads for my email agency. Haha thats awesome right!? The thing is - I knew that thread would pop up before hit “post.” For a few...

"Babe, I think I wanna play some golf again..." "Is it cause you watched the Masters?" "Yes it was amazing haha" "You don't even have your clubs anymore." "Easy. Facebook marketplace!!" "Oh yeah good idea. Go for it babes!" My wife is so supportive haha Even though I have about a million (expensive) obsessions 🤪 Boxing. Copywriting. Luxury watches. And now golf! Haha. The truth is, I used to play golf 2-3x a week back when I worked at P&G. (About 10 years ago) But then I started having kids...

Last week, an email subscriber sent me this question: El Copy Goat... what happened to no pictures in emails like "sensei settle" teaches!?!?!? Are you going against the plain-text email ways now too??????? I thought emails with pictures land in spam? Pls help me understand whats going on!!!! -Obi Haha, chill Obi. Yes. I did include a photo in one of my emails last week. It was a screenshot of my book on Amazon under another book with the same title and design as mine. (Some guy literally...

Yesterday, I read this tweet from Dakota Robertson. When I had 0 clients, I wasted 2 months building a "sexy" website. Yesterday, I paid $49 for Carrd and built an ugly site in 20 minutes. If there's one thing I learned over the past 4 years: Speed beats sexy. The funniest part about this tweet? I read it while grabbing screenshots from Twitter to put on the NEW SEXY WEBSITE I built for Dragu Fitterman & Co — haha! But did that tweet slap me in the bullocks and make me feel guilty!? Not at...

Welcome welcome to another delicious episode of #AskAlinAnything! Delicious because I've cooked up some highly profitable answers in here 👨🍳 One of these days I'll take all my best Q&A and turn them into a paid product cause it's so good. But for today, let's keep 'em free and fun! What do ya think? 😄 Starting with the first question: El Copy Goat My question is When it comes to research in copywriting, after I have done all the research, How will I relate it to my copy? I mean how is the...

I am reading this book by John Mark Comer called Garden City. And in it, he tells a story about a Graphic Designer named Frank Chimero. Frank was in New York City at a conference full of designers. And they decided to get Sushi one night for dinner. They went to this famous sushi restaurant called Momofuku. (There was even a Netflix documentary on these guys) It was one of those open layout restaurants where you could see the chef's cooking. Frank caught a glimpse of the Head Chef walking...

“2 Americanos, please.” “Anything else?” “No ma’am.” “Would you like those in to-go cups or ceramic mugs for here?” “You guys have ceramic mugs!?” “Yeah we do.” “For here, please” Giddy. I sat down in a cozy little leather chair at the Starbucks waiting for my friend to arrive. And I’m oddly excited about these new ceramic mugs Starbucks has haha. My buddy pulls up through the door and puts his bag down in the leather chair next to me. “Got you an Americano bro.” “You’re a saint, my guy....

Every Tuesday night, after my 5-year-old son’s Karate class… I drive the entire family across the street to a place called Meeple Madness. It’s this huge board game & card store. They have at least 20+ massive tables around the entire store. The walls are lined with board games & card games! You can grab whatever game you want off the wall, grab a table and just start playing it. And if you don’t know how to play, the staff will teach you. And Tuesday night is Pokémon night! And let me tell...

It’s 8:25AM as I write this. I’m sitting on a patio chair in my backyard listening to the birds chirp while the morning sun keeps my coffee warm. I’ve been on vacation for the past week. Straight chillin ☕ 😌 I didn’t go anywhere but just took some time off to let my brain chill. ✔️ My family and I went kayaking. ✔️ We saw “King of kings” at the theatre. ✔️ We went to a new comic book store and bought a bunch of Pokemon cards. ✔️ We did a 4-mile hike up a mountain (with 3 kids mind you haha!)....

The AI fear-mongering is getting out of hand! And it’s really starting to grind my gears. 😠 People are acting like if you don’t bow at the feet of Claude & Grok then your future of any sort of marketing career is OVER! In fact, I saw this post in a newsletter the other day and just shoved my face into my palms… 🤦♂️ 🤦♂️ 🤦♂️ I mean people aren’t this dumb right? Lo’ and behold, here’s that post (with my entertaining commentary). Say a prayer for your favorite marketing, coaching, & agency gurus...