I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
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Last week, I kid you not… The span of these events 100% happened. Here’s the story:Monday morning at 8:18 — I got an email from Leila Hormozi (Alex Hormozi’s wife) — who basically runs all their companies. (I’m subscribed to her newsletter for juicy email ideas like this 🤣) Well she shared an INTERNAL MEMO as a lesson for her entire email list to learn from… (Which is GOLD in itself…) Here’s the internal memo…. Hey team, We are bleeding time. PERIOD. Even though we’re mostly in person, distractions and “one-offs” are still killing our productivity. And during this time of change, I need to make sure nobody is drowning while others have capacity we’re not using. So we’re implementing something that sounds counterintuitive: You’re going to spend one hour planning to save 10-12 hours executing. It’s called Monday Hour One. Starting now, every Monday morning (or Sunday night if you prefer), you will block out your entire week. Not some of it. All of it. By Monday morning, your supervisor should be able to look at your calendar and see exactly where every hour is going. This is mandatory. The Executive Team will be checking. Why? Because when I can see everyone’s time allocation, I can properly distribute work and actually hit our project deadlines. No more wondering who’s overloaded. No more hidden capacity. Just transparency. LOL!You know how she wrote this email? She called Karen in HR and was like, “Karen, write a no BS email to get people to stop stealin’ company dollars by taking long lunches, kay!?!?!” And Karen — which here is Karen by the way — “YOU GOT IT SWEETIE!” Then Karen flips her chair over to ChatGPT and inputs this prompt… Dear Chat, Please write me a FIRM BUT VERY CLEAR email that will stop our employees from wasting company time!!!!! Whatever method you decide, give it a name so these CHILDREN remember to do it! And say something like THIS IS MANDATORY!!! Duh. Your good friend, Karen (Karen thinks ChatGPT’s first name is Chat and it’s last name is GPT — oh Karen 💆♂️) Then OUT comes that “something that sounds counterintuitive” (Uhh planning your week is counter intuitive??) “No more wondering who’s overloaded. No more hidden capacity. Just transparency.” (The classic ChatGPT triplet — not this, not that, just this) “It’s called Monday Hour One.” (That apparently she’d prefer you do on Sunday Nights?) “This is mandatory. The Executive Team will be checking.” (They highest paid people in the company want to hold your hand because they don’t think you’re competent enough to figure it out iCalendar) AND IT GETS WORSE!Say it isn’t sooooo El Copy Goat!?!?! I say it is, dear friend! After that landmine of an Internal Memo — she said your calendar should look like this: But how are you going to hit the gym, answer emails and get Covid all at 3PM on Monday!?!? Especially with TWO dinners that night!? HAHAHA 🤣I’m laughing AND crying. Because I used to work for a guy just like this! I kid you not… But I won’t name his name out of respect. (Steve. His name is Steve) One day he literally asked if I could sleep at the office to help catch up on all the work. SLEEP AT THE OFFICE!!!!!Are you mental? High? A psychopath? Sure, Steve. Let me leave my (at the time) newborn daughter and post partum wife ALONE in our tiny house an hour away so I can SLEEP AT THE OFFICE to get my Monday One Hour done… 💆♂️💆♂️💆♂️ Okay now here’s the plot twist to this whole thing… I got that email from Leila. Read it. Throw up in my mouth. Unsubscribe from her emails. Then head on over to Twitter to clear the toxic ideas I just read with stupid memes. And thus shows up (at perfect timing) a meme from Ryan Holiday. (Someone I immensely respect) With HIS (wait for it) Monday One Hour calendar prep! Hahaha. Yesssss! It’s this: 7AM - 10:30AM: Writing (All morning) 10:45AM - 11:45AM: Saying no to random impositions 12PM - 2PM: Not having random coffee meetings because I’m actually working 2 - 3PM: No you can’t “pick my brain” 3 - 4PM: Living my life 4 - 7PM: Being with my family 7 - 10PM: I don’t leave my house at night YASSSSS!Now THAT’S a freaking schedule, AM I right!?!?! And ya know what’s even more funny? They’re both super successful. Leila and Alex has $100M in company portfolios. Ryan is the greatest living author of our generation. But how they live life is completely different. Reminds me of Austin Kleon’s quote: “Suck-cess is winning at life on someone else’s terms” I.e. if I had $100M in company portfolios but had Leila’s schedule… That’s SUCK-CESS. I would jump off a bridge. Highest bridge I could find. I’m there. Then I’m gone. Hop. Bye 👋 But show me Ryan Holiday’s schedule and Daddy can do that all day long and thrice on Sundays. Which is exactly why I built an entire community of copywriters with the mission of the “2-Hour Workday” Where I teach you how use COPYWRITING (traditionally a client-facing skill) to build your own email list and sell your own stuff so you can OWN your calendar. (And not get internal mandatory memos from Karen in HR) If that sounds like something that may tickle your fancy — click this link below and jump in. We’ve got a LIVE call with Yours Truly happening in just a few hours. Hop in in time and you can join us. Your copywriting friend, Alin “Unsubscribes From Karen In HR” Dragu
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.