Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
14 unsubscribes from ONE email!?
A couple weeks ago, I sent an email that broke an official El Copy Goat Record. 14 UNSUBSCRIBES FROM ONE EMAIL. Haha! Goodness, gracious! I typically get 2-5 unsubs per day. (On an email list of 5,000 folk… that’s is what I would call “killing the game.”) Especially since I send DAILY emails. (Which means I retain 99.93% of my list daily.. bada bing bada boom!) So what caused this influx of unsubs?! Did I say something offensive? (I hope so) Racist? (Doubt it) WELL… I went back to the email I...
The one “social media” I’ll NEVER touch…
Here’s a fun little ditty… The other day, one of our neighbors (whom we’ll call Crazy Cat Lady) came to my house to pick up her cat… This cat has been missing for NINE days and she had no idea! You know where your cat’s been? At Casa De Dragu getting absolutely spoiled by my three kids! Hailey, my 10-year-old daughter, has been waking up at 6:30AM to bolt to our patio to feed this cat haha Eventually Crazy Cat Lady traced her back to our house and came to grab her. “How’d you find her?” my...
I DISAGREE with Clayton Makepeace...
Yesterday, I was re-listening to an old interview with Clayton Makepeace from his incredible QuickStart Copywriting course. (Which I don’t even think is available anymore and cost me a whopping $1,500 pre-inflation days…) There’s this part of the interview where the guy asks him… “Do you feel like you have to love the client to work with them?” Clayton responds with… You know, there has to be chemistry there. He or she has to “get” me and I get “them.” We have to both want to put together a...
7 ways to be a FUTURE PROOF copywriter
Email Subscriber (who wants to remain anonymous) asks this question… Hey man. I have a question for you but please don’t share my name if you decide to turn this into content. I’ve been writing copy for about 4-5 years but am not having nearly the success I’d hoped with it. I’ve tried cold outreach, Upwork, Fiverr, referrals. Practically everything you can think of. Sometimes I get good work but most times I’m bone dry. Thankfully I have a full time job that pays the bills but I really wanted...
free mini course on market research
A brand spankin’ new Email Subscriber asks… I’m confident that once I know my ideal customer profile I can produce copy that ignites them emotionally and gets them taking action. But knowing the most proven, reliable ways to find out WHO that ideal customer is… is my issue. I’ve heard tons of ways: reddit forums, facebook comments and whatnot. Any special advice/experience come to mind? Any trick of the trade would be highly appreciated brother God bless you for your time with these replies!...
You try this to get clients?
A couple of a days ago, I have a valuable back n’ forth email convo with a brand new subscriber named Ben. Here's what he asked: BEN: Hi Alin, love your work. I am 10 years in the game. I get great feedback from clients and generated awesome results. But still I have not figured out a functioning system that fills my pipeline with new clients. Or getting more work from my existing clients. BEN: I am jumping from project to project. Some months I am overbooked and some months I am struggling...
Fake AI Testimonial Triggers Facebook Fiend
This is a true story from CopyCreator Club Member Rick Peterson. Rick wrote a post on Facebook about AI UGC and how he’s against it. Which if you don’t know what that is. UGC = User Generated Content. So basically, AI UGC is having AI create fake testimonials about using your product in attempts to blow smoke up people’s azz so they buy it. Makes sense why our boy Ricky would be against... BLATANT LYING FROM FAKE ROBOTS! Well apparently someone pissed in this guy's bowl of Cheerios that...
Notzeez on Substack?
🛑✋WAIT! CAN YOU DO ME A QUICK FAVOR? Reply to this email real quick... I'm testing something with my email system. And have fun with it! Tell me a book I absolutely must read... THANK YOU =) Back to our scheduled programming... The following story is a conversation I had with a CopyCreator Club Member (Who we’ll call “Dan”). I have not verified for myself if what he is saying is true, but I have no reason to believe he’s lying. Here’s the conversation we had: DAN: I find that Substack is...
Copywriting is #3 most at-risk profession
Last week, I packed up my wife, three kids and (unnecessarily) half our entire house for a four day trip in Tampa Bay, FL 😆 If you missed my AirBnb Fiasco story, you can read that here. But what wasn’t a fiasco was the incredible dinner I got to enjoy hosted by Brian Kurtz with other legends. (Doberman Dan, Troy Broussard, Wendy Makepeace, Kevin Rogers and 13 others) We were in this private room in the back a beautiful Spanish Brick style restaurant that looks like it had been plucked...
You CAN niche down too far :/
CopyCreator Club Member Omar T. asks this question about niching… Should I begin broad in my niche like this sentence (I help aspiring people take back control and stop wasting their life) if I’m still not clear about the type of person and problem and niching down with time? Or should I try picking a narrow niche like the video you mentioned from the beginning thanks in advance My thoughts on niche are OPPOSITE to what’s trending right now… (Where Fake Marketers preach tiny minuscule peanut...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.