Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
How to write 12 million words without breaking a sweat
5 years ago, I could barely write a tweet. Since then, I've written 12 MILLION words on the internet. GRAMMARLY AWARDED ME ☝️ LOL If I had to start over, here's exactly what I'd do to get really really good at writing really really fast... *Tell your inner critic to shut its freaking pie hole and get the hell out of the building *Read everything. Novels. Copy. Emails. Newsletters. Comics. Literature. Poetry. Tweets. Classics. Expand your mind beyond one world. *Connect two random ideas....
I brought in a celebrity to write this email!
🚨 BZZT! ANNOUNCEMENT! 🚨 THIS IS YOUR LAST CALL TO GET CHRONICLES 6 BEFORE THE DEADLINE EXPIRES TONIGHT AT 11:59PM EST! CLICK THIS NOW TO JOIN COPYCREATOR CLUB WHERE THE CHRONICLES NEWSLETTER IS PART OF YOUR SUBSCRIPTION! BACK TO OUR SEMI-NORMAL PROGRAMMING =) As I was thinking of creative ways to do this “last call” email cause ya know, I’m El Copy Goat! I don’t “phone” in even the “last call” emails like other plebs. “Uhh yeah last call, buy my stuff, thanks bro” 🥴 I thought… What better way...
Mentor me?
A couple weeks back, I had the Great Brian Kurtz come teach inside of CopyCreator Club. Which was absolutely bananas 🍌🍌🍌 Imagine having one of the greatest living Direct Response legends pouring out 40 years of wisdom into the next generation of copywriters… That. It was that good. Towards the end of the call — he said something that still has me a little rattled. He taught us, “you don’t pick your mentors, your mentors pick you.” He said (and I’m paraphrasing a bit): You put yourself in a...
How to inject sales into a dying business
Here’s a story you may have never heard (but worth studying)… When Gary Bencivenga (widely regarded as the greatest copywriter in the world) wrote Magalogs for Boardroom Inc… He came across this random financial newsletter that no one knew about.. BUT… It had an endorsement from Warren Buffet saying he loves this random newsletter. When Gary saw that, he immediately went to his client (Boardroom) and begged them, “We should buy this publisher!” Like, buy their whole company. He didn’t care...
"smells scammy AF"
Here’s a true story: A wee while ago, one of my Email Subscribers asked me my opinion of a “guru” they were thinking of buying a course from. Here’s exactly what was asked: El Copy Goat, Do you know ______? Is he legit? A friend of mine sent me his sales letter for his AI copywriting course but this smells scammy AF. Would love your thoughts. “AI copywriting course” smells scammy before I even click the link 🤣 But I didn’t know jack squat about the guy he was asking my opinion about. Never...
El Benbo Spanks El Copy Goat In The Right Direction...
Last week, I was “thrashing” through a new idea for my copywriting business. I’ve been thinking about making an offer where I help people write their first book. Cause I remember Young Alin in Circa 2017… Wishing. Dream. Pontificating. One day I’m gonna write a book! But I sat with my gluteus assimus on my hands for years! It wasn’t until 2022 that I wrote my first book. It launched as a #1 best seller on Amazon… Then last year I wrote another book! (Launching later this year 😉) And while...
I dumped ThriveCant like a bad habit on broadway.
It’s official. Yesterday, I invested an inordinate amount of time setting fire to ThriveCart (AKA ThriveCant). Even though I paid the $700 “one time” investment to have ThriveCant for life! So why in the world would I leave an already paid for software to start paying monthly for something else to do my carts & funnels? Let me take you down memory lane and show you my dear friend… Last month, I was preparing for a massive collaboration with Daniel Throssell. I built an entire training called...
Disturbing statistic you should be worried about.
Last night, my wife rolls over in bed and puts her phone in my face… “Have you seen this?” “No babe you know I’m not on Instagram…” “Watch this…” I grabbed the phone out of her hands and click play. What I heard is truly disturbing. It’s a video from Dr. James Cooney Horvath who is a former teacher turned Cognitive Neuroscientist. He’s speaking at a public government council meeting… Here’s the transcript of that video word-for-word: Your child is part of the largest educational experiment...
This guy is really really 102 years old!!
Meet Ramiro Guadamuz Chavarria. (But let’s call him… Rami 🤣) Rami is a 102-year-old cowboy from Costa Rica. That’s not a typo… this guy is legit 102! People have visited him from all around the world asking his “secrets” to longevity. (Except Bryan Johnson who refuses to believe anything but pills, injections and suntan lotion will help you live longer… wait until he figures out Rami’s routine 😅) Cause Rami doesn’t have skincare routine. He doesn't use an umbrella to protect himself from the...
from scrubbing cars to writing tweets
Here’s a story you may not have heard… Years ago, I scrubbed cars for a living. YOUNG ALIN WORKING IN THE WEE DARK WAXING BMWS When I graduated high school at 18 years old — you know what I did on graduation night? I didn’t… *Drink all night *Party with my boys *Hit the club to pick up girls I WENT TO SLEEP! Haha. I got home from graduation, ate some pizza with my brothers, and took a freakin’ nap cause I had to be up dark and early at 5AM to start my new job at the carwash. Cause guess who...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.