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It’s 2016. El Copy Goat was 23 years old. I launched my first legit business ever — an eCom brand called: Bearded Boards! 🧔♂️My buddy Russ & I made STUNNING pedalboards for guitarists. (Well… he made them. I marketed them!) 😜 I wasn’t the first one to think of the idea but…. We were the first ones to build a wooden model with a “Locking Latch Lift Top” (Which WAS my idea and even had a patent pending on it) Naturally, ya boy has always been a hella good marketer. But back then — Facebook & Instagram was my game. I took a bunch of awesome photos with my Canon 5D Mark IV and slapped them all over the Gram and inside this private Facebook Community called GearTalk. There was over 10,000 guitarists in that group. We all knew each other. Tight community. Hyper active. But one day... A guy in there had bubbled up a massive HATRED towards El Copy Goat… He name was… John Snyder. My Biggest Competitor!John ran a company 10x bigger than mine also selling pedalboards. When John noticed that my boards were picking up steam — he DM’d me on Instagram. “Hey man, love what you’re doing. Boards look great. Message me if you need anything.” Little did I know… A young 23-year old entrepreneur… Getting a message from one of Big Boys! He must like me! This is great! I’m sure he’ll help me grow my business! Hahaha what a naive little man… I couldn’t have been more… WRONG!John played the nice guy role with me in DM’s until I caught him TRASHING my boards! (Which were far superior to his piece of sh*t aluminum boards might I add) 😜 He was commenting in the private Facebook Group (THAT I WAS IN!) about how my boards are crap. And ya boy is like… Bro I’m literally in here! Reading your comments… You just slid into my DM’s trying to get nice guy frisky with me… Then you trash me!?!? I decided to completely ignore him. Write him off as scared. Cause he sees my boards selling… and selling… and selling 😏 Until One Day…John went straight for my jugular… He posted a picture of ME with one of my guitars in the Facebook Group with this caption: “Isn’t the guitar FUGLY?” 😒😒😒 First off… Are you a psychopath? Are you so wildly insecure that you try to PUBLICLY attack some kid making At that point, I got lil’ cooked up. I’VE HAD ENOUGH!Johnny came to playyyy… He came to playyyy todayyyyyyyyy! I’ve done nothing to this guy! (But steal his customers with our superior product, but that’s neither here nor there) I’ve said nothing. Didn’t bash back. Took the high road. Every time. But once he posted that image… it took the ENTIRE Facebook Group by STORM! 100 comments.. 200 comments... 300 comments..... People bickering in the comments. But mostly BASHING JOHN! “Yo that’s Alin. Good people. Good guitar. Cap John, Cap.” “What’s wrong with it? Looks good to me….” “That guitar is FIRE 🔥 Dick move, John.” Eventually… I CHIMED IN WHEN I SAW THE TIDE TURNING MY WAY... 😏Here’s exactly what I said: “John, that’s my guitar. You know thats me. You may think it’s FUGLY but what isn’t FUGLY are my boards. (200+ people who have one of my boards instead of yours would agree) I’ve got 11 boards left ready to ship if anyone here wants to grab the most Not-Fugly board ever go to beardedboards(.com) and snag it up.” (Had I know better then — I would have setup a coupon code that said SNYDERSUCKS for 25% 🤣) But either way… All My Boards Sold Within 18 Hours Of That Reply In The Facebook Community!And netted me over $3,000 🎉 My biz partner, Russ, texted me: “Bro all the boards are gone, what did you do!?” I told him the story about John and what happened… And as I was retelling it… I realized something… EVERYONE THAT BOUGHT WAS IN THAT FACEBOOK COMMUNITY!I had been bustin’ my caboose posting on Instagram, sending emails, DM’ing people to sell my boards… Marketing on a hundred different social media channels when all along… There was a fat group of HYPER TARGETED people sitting in one freaking PLACE. Now today… Facebook Groups isn’t what it used to be. But what we have is even better… LOW-TICKET PAID COMMUNITIES!Where you can build your own hyper-targeted group of people in your niche that PAY YOU every single day to hang out in your community. But unlike 2016 (and even today) — you SHOULDN'T use these groups just to SELL more... (But to SERVE more) Which isn't what most guru's will tell you. Cause they hear about low-ticket communities… launch one… put a bunch of upsells… never engage… their people hate it… leave… and they’re scratching their heads like… wHaT DiD I dO WrOnG!? 🙉 Which is exactly with I wrote a WHOPPIN’ 45 pages on for this month’s CopyCreator Monthly Newsletter!!! Correctly titled… “How To Get Paid Every Single Day With A Low-Ticket Community!”(And do it the RIGHT way without burning out your people or make them feel like all you’re after is their wallets…) I walk you through… *The structure to set up before ever pre-launching *What to do to get people to buy before you even launch *The exact step-by-step guidance to have an insane launch *How to retain your new members at a record breaking rate (that I’ve never seen anyone else do) And a whole lotta mo! (Tasty bullets down below) This newsletter comes INCLUDED with your $50/mo subscription to CopyCreator Club. But you must subscribe... BEFORE Saturday, February 21st at 11:59PM EST.After that, you will NOT be able to access this month’s newsletter (until I sell back issue copies — which will be at least DOUBLE the price) CLICK THIS LINK TO SUBSCRIBE NOW AND GUARANTEE YOUR NEWSLETTER SPOT. Not only that… But I’m going to do something I’ve never done. And may never do again. But I am going to make you an… OUTRAGEOUS GUARANTEE! 😮If you subscribe to CopyCreator and you are not ABSOLUTELY BLOWN AWAY by the value of your investment… I will let you keep this month’s issue and give you your money back. That’s how confident I am that not only with you love the info, but you’ll love the community too. NOW THERE’S ONE CAVEAT…If I have even an inkling that you are a pirate (or just someone I don’t want in my club) I will kick you out immediately, ban you from my list… And reach out to my old nemesis John Snyder to post pictures of you in every Facebook Group on planet earth HATING your most prized possessions including your ego!!! (But seriously, daddy don’t play 🤣) Enough dilly dally! CLICK THIS LINK TO JOIN NOW BEFORE THE NEWSLETTER DROPS ON FEBRUARY 22ND AFTER MIDNIGHT! Your copywriting friend, Alin “Builds His Own Community Now” Dragu P.S. Here are some tasty teasers of what’s inside this months newsletter… *The tiny little reason Slack is worth $12B more than Discord (even though they do the exact same thing) and how you can “swipe” their strategy for your community *The “Deadline With ___________” method that makes your promo emails not only get more members… but feel GENEROUS instead of pushy. *A sneaky “T_______” trick (used by every six-figure hobby community on Skool) that makes cancellations nearly impossible after someone hits the 30-day mark. (And it has NOTHING to do with content quality) *A tedious pre-launch tactic (that literally NO ONE does) that fills your community before you even open the doors. (It doesn’t scale, it takes forever, but it’s worth its weight in gold) *The “backwards” three-step structure (stolen from offline hobby groups) that makes people STAY subscribed month after month — even when they barely use your content. *Why I send an “anti-promotional” style email (that makes virtually no sales) *How long you should promote your low-ticket community before launching (and the 10 stories you should be telling to wet their little beaks…) *How to engineer an army of salesmen that sell your community for you (with this ONE sentence) *Why a $5/month chess community is somehow worth MORE than a $1997 course *The Back-Asswards Market Research tactic I did to help me get 40 new club members within 72 hours of launching my club *The IDIOTIC mistake I made on “Launch Day” with my club (and what you should do instead to launch bigger than me!) *Why I stopped launching courses and immediately pivoted to a community (after a weird convo with my accountant) *The “3F Framework” a calligraphy teacher used to pull in $129,600 per year while working less than 10 hours a week *How to engineer your community so people stay for something OTHER than your content (And no, it’s not for results…) *The ONE book that I based my entire community growth strategy on… that has NOTHING to do with communities! *The only two reasons people cancel community subscriptions (and how to fix both) The MSA System that *almost ruined my entire club model (until I started using it properly!) *Why launching a book with my Club was quite possibly a massive mistake (and what you should do instead) *How to combine the system from Chronicles #1 with the system from Chronicles #2 — and why this two-punch combo is UNFAIRLY NASTY for building a 2-hour workday CLICK THIS LINK TO SUBSCRIBE NOW AND GUARANTEE YOUR NEWSLETTER SPOT.
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.