A couple of days ago — I read this email from my friend, John Bejakovic.

Here’s what he said:

Last August, a well-known course creator in the copywriting and email marketing space sent me a message that said, in part:

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Lately it feels like there’s a secret “Thou Shalt Not Buy From [dude’s name]” commandment that’s been floating around and I’m not sure how to fix it.

(Kidding, sort of. It’s just that course sales have been waaaaaaaay down)

They dropped off big around March. There was piracy, which certainly didn’t help, but I mostly think it was my audience getting crushed by the robots.

They got scared and stopped buying, even when I offered exactly what they said they wanted.

===

I have heard the same message since, from a few other list owners I know. Some have seen gradual declines in course sales.

Others have seen things drop off a cliff over past 2-3 months.

Has selling courses become a a problem for you?

Here’s my honest (but correct) take.

First let’s distill a few of these theories…

“There was piracy”

There’s been piracy since 1996.

“it was my audience getting crushed by the robots.”

What robots? AI that's been out for 4 years?

Meaning people using Claude to write emails and offers that are outselling yours?

“They got scared and stopped buying, even when I offered exactly what they said they wanted.”

Buyers are liars.

Look at what they’ve BOUGHT, not what they SAY they want.

__

Listen.

I have no idea who this well known course creator and copywriter is.

I'm not trying to throw stones at him/her but that argument is completely flawed.

Here is what’s actually happening…

THE CULTURE IS CHANGING THE WAY IT WANTS TO LEARN.

Stop looking at YOURSELF and look at the MARKET!!!!

How are YOUR PEOPLE spending THEIR TIME & MONEY TODAY?

I can tell you right now it’s less and less on courses because…

*They’ve bought a hundred of them that they never consumed (let alone APPLIED)

*They been duped by at least half the courses they bought (crap content & quality)

*Courses are generalized and static — most don’t speak to the specific problems and circumstances of the person consuming it…

Which makes courses in 2026 a WAY RISKIER investment.

(Especially when most people sellin’ them care more about the sales more than SERVING the people the course is supposed to help)

Which is exactly why almost a year ago, I made a plan to PIVOT away from courses.

Because if the market doesn’t want them, focus on what they DO want.

Right???????

And that’s exactly what I did by launching CopyCreator Club.

A COMMUNITY on Skool.

Where I drop fresh content DAILY.

People can ask questions to their SPECIFIC problems.

That can TALK to people navigating the same stuff.

I can update COURSE material inside of the community ON THE FLY.

It’s always fresh, adapting, and never stagnant.

And ya know what, muchacho?

I’ve almost 70 people in there PAYING EVERY MONTH to keep access to that community.

And it keeps growing.

There’s a reason Skool is one of the biggest growing platforms in the world right now. Why Alex Hormozi spent millions to acquire it. And why people are investing in COMMUNITIES more than courses.

Which is exactly with I wrote a WHOPPIN’ 45 pages for this month’s CopyCreator Monthly Newsletter!!!

Correctly titled…

“How To Get Paid Every Single Day With A Low-Ticket Course Community!”

Where I teach you EXACTLY how to build your OWN low-ticket community.

(Something people DO want 🙂)

I walk you through…

*The structure to set up before ever pre-launching your community

*What to do to get people to buy before you even launch

*The exact step-by-step guidance to have an insane launch

*How to retain your new members at a record breaking rate (that I’ve never seen anyone else do)

And a whole lotta mo!

(Tasty bullets down below)

This newsletter comes INCLUDED with your $50/mo subscription to CopyCreator Club.

But you must subscribe…

BEFORE TONIGHT!!! Saturday, February 21st at 11:59PM EST. 👇👇👇

After that...

You will NOT be able to access this month’s newsletter (until I sell back issue copies — which will be at least DOUBLE the price)

​CLICK THIS LINK TO SUBSCRIBE NOW AND GUARANTEE YOUR NEWSLETTER SPOT.​

Not only that…

But I’m going to do something I’ve never done.

And may never do again.

But I am going to make you an…

OUTRAGEOUS GUARANTEE! 😮

If you subscribe to CopyCreator and you are not ABSOLUTELY BLOWN AWAY by the value of your investment…

I will let you keep this month’s issue and give you your money back.

That’s how confident I am that not only with you love the info, but you’ll love the community too.

NOW THERE’S ONE CAVEAT…

If I have even an inkling that you are a pirate (or just someone I don’t want in my club)

I will kick you out immediately, ban you from my list…

And build an entire community on how to profit from trolls & pirates using YOUR name, face, address and email as the example of someone everyone on my email list should MAKE FUN OF FOR THE REST OF OUR LIVES!

(But seriously, daddy don’t play 🤣)

Enough dilly dally!

​CLICK THIS LINK TO JOIN NOW BEFORE THE NEWSLETTER DROPS TONIGHT AFTER MIDNIGHT!​

(Just 19 HOURS AWAY!)

Your copywriting friend,

Alin “Cookin' Up Communities” Dragu

P.S. Here are some tasty teasers of what’s inside this months newsletter…

*The tiny little reason Slack is worth $12B more than Discord (even though they do the exact same thing) and how you can “swipe” their strategy for your community

*The “Deadline With ___________” method that makes your promo emails not only get more members… but feel GENEROUS instead of pushy.

*A sneaky “T_______” trick (used by every six-figure hobby community on Skool) that makes cancellations nearly impossible after someone hits the 30-day mark. (And it has NOTHING to do with content quality)

*A tedious pre-launch tactic (that literally NO ONE does) that fills your community before you even open the doors. (It doesn’t scale, it takes forever, but it’s worth its weight in gold)

*The “backwards” three-step structure (stolen from offline hobby groups) that makes people STAY subscribed month after month — even when they barely use your content.

*Why I send an “anti-promotional” style email (that makes virtually no sales)

*How long you should promote your low-ticket community before launching (and the 10 stories you should be telling to wet their little beaks…)

*How to engineer an army of salesmen that sell your community for you (with this ONE sentence)

*Why a $5/month chess community is somehow worth MORE than a $1997 course

*The Back-Asswards Market Research tactic I did to help me get 40 new club members within 72 hours of launching my club

*The IDIOTIC mistake I made on “Launch Day” with my club (and what you should do instead to launch bigger than me!)

*Why I stopped launching courses and immediately pivoted to a community (after a weird convo with my accountant)

*The “3F Framework” a calligraphy teacher used to pull in $129,600 per year while working less than 10 hours a week

*How to engineer your community so people stay for something OTHER than your content (And no, it’s not for results…)

*The ONE book that I based my entire community growth strategy on… that has NOTHING to do with communities!

*The only two reasons people cancel community subscriptions (and how to fix both)

The MSA System that *almost ruined my entire club model (until I started using it properly!)

*Why launching a book with my Club was quite possibly a massive mistake (and what you should do instead)

*How to combine the system from Chronicles #1 with the system from Chronicles #2 — and why this two-punch combo is UNFAIRLY NASTY for building a 2-hour workday

​CLICK THIS LINK TO SUBSCRIBE NOW AND GUARANTEE YOUR NEWSLETTER SPOT.​