A couple of a days ago, I have a valuable back n’ forth email convo with a brand new subscriber named Ben.

Here's what he asked:

BEN: Hi Alin, love your work. I am 10 years in the game. I get great feedback from clients and generated awesome results. But still I have not figured out a functioning system that fills my pipeline with new clients. Or getting more work from my existing clients.

BEN: I am jumping from project to project. Some months I am overbooked and some months I am struggling because I have almost nothing in my pipeline.

ALIN: Good to meet you, Ben! How consistent are you with building your own social media following?

BEN: Thanks for your fast reply. I have 3.500 followers on LinkedIn, around 1.800 followers on Instagram and 300 email subscribers. I mean my instagram account is asleep at the moment but I have plans to restart it again. So I would say I am not a big influencer but also not totally unknown in the copywriting scene.

ALIN: How often do you mail that list?

BEN: I send emails at least once a week, usually three times a week.

BEN: I think one of my main issues with the list is that most of my subscribers are new and aspiring copywriters, since most of them signed up through my copywriting crash course. However, my copywriting services are aimed at B2B entrepreneurs.

BEN: I also have a second lead magnet especially for the b2b target audience (7 day website conversion challenge) but this one has not gained traction so far.

BEN: Any recommendations from your side?

ALIN: Have you tried running ads to your B2B target audience with a lead magnet and grow a list specifically for them?

ALIN: P.S. I don’t think B2B entrepreneurs want to do a challenge. Customers do, but not clients typically.

BEN: No I have not tried ads for this. And good point with challenge. Maybe I transfer the content of the challenge into a shorter format and use it as my new b2b lead magnet.

A couple of thoughts to expand on this.

1 — Don’t be scared of ads

You’re a freaking marketer, damn it!

Ask Gemini to walk you through setting up an ad campaign and conversion tracking on Meta and write killer ads towards a lead magnet.

Just yesterday I was listening to an old interview with Bob Bly and he was spewin’ secrets on how he always had work even as a newbie…

You know what he did? He sent direct mail ads!

That's right, muchacho.

He’d write a killer sales letter and mail it to 500 people. 5 people would respond. He’d lock 1-2 down.

You can even build a “self-liquidating” funnel where you get them to opt into a free lead magnet and then redirect them to a One-Time Offer (OTO) page for that sells something for $10 or whatever.

That way your OTO helps you break even on the ad dollars you’re spending.

Make sense?

Put your marketer hat on and sell.

2 — Always always always be building your authority online... ALWAYS!

I hoot and holler about growing in the Creator economy.

Mostly to sell your own stuff as opposed to more client work.

But you know the best way to get clients aside from Paid Ads and Referrals?

ATTRACTION THROUGH AUTHORITY!

(Which is what Chronicles 3 is about when I dropped it a few days ago)

Authority has and always will work.

People HIRE experts.

They watch your videos, read your content, buy your book and therefore you become the expert in their niche and they wanna work with YOU!

Being a Creator isn’t just for client-less work.

(Even though client-less mode is daddy mode)

It’s for whatever the heck work you wanna do.

So if you wanna build an audience using social media and an email list…

I highly recommend checking out COPYCREATOR CLUB.​

Your CopyCreator friend,

Alin "Daddy Mode" Dragu