I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
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Whether you’re a Harry Potter fan or you’re part of the Crunchy Mom Club who protested that schools ban it for it’s demonic witchcraft… … you simply cannot argue with the fact that JK Rowling may be the most accomplished writer… ever? Here’s why 👇 Rowling first had the twinkle in her eye about Harry Potter during a delayed train trip in 1990… (Another reason why you shouldn’t be stroking your phone every second you’re bored) She spent seven years writing and outlining the whole thing. Here’s her REAL outline for just one of the books: Then 1997 rolls around and believes she may have one of the great written novels ever in her hands. Until not one… not two… but twelve publishers rejected her and said… THIS IS ABSOLUTE HOGWASH YOU PISS ANT!As Mr. T would say — I pity a fool — cause they left $1B of cash on the table rejecting Rowling. More on that in a sec. She finally ends up finding a publisher who thinks Harry Potter is the tits. And thus the phenomenon begins. It first released in the UK in 1997. Then the American release in 1998 had an initial print run of only 50,000 copies. Very small. But then like a pimp in the bronx getting chased by the popo, things escalated very quickly. By 2000, Forbes reported that Rowling’s first three Potter books had already earned her an Jelly Roll Sized Check of $42 million… …and the first four books had reached roughly 50 million copies sold worldwide. Daaaaaaaas a lot of keesh. BUT SPREADSHEETS DON'T TELL THE FULL STORY...Rowling created a world of addiction. Bookstores began staying open until midnight. Fans arrived dressed as Hogwarts students. Stores created Sorting Hat ceremonies, trivia contests, fake Diagon Alleys and costume competitions. All based on world-elements she created in Harry Potter. And it even created this crazy online internet culture where in 2007, when the final book released, National TV news station were told to make sure any of their updates had no spoilers involved because half of world is reading this 700-page book… …AT THE SAME TIME!Then the books turned into movies (which grossed $7.7B). Then into merch… (which is where the economics become enormous) You can now buy virtually every physical object from this fictional world she built… There are character wands, interactive wands, robes, scarves, house sweaters, ties, Hogwarts trunks, stuffed creatures, replica props, jewelry, stationery, journals, chess sets, puzzles, board games, Funko figures, dolls, action figures, costumes, ornaments, mugs, bags, backpacks, bedding, candles, candy, cookware, collector editions and hundreds of other licensed products. Then video games. Now a brand new TV show dropping in December of 2026 (30 years after first publishing and she is still cashin’ checks)… BUT THAT'S NOT EVEN SLYTHERIN SLIVER OF WHERE FANS STOPPED...Fans of the Hogwarts world started creating their OWN culture around it. Fanfiction exploded. Wizard-rock bands appeared. Podcasts appeared. MuggleNet and The Leaky Cauldron became major information hubs. People created Hogwarts role-playing communities. Potter conventions emerged. People played physical Quidditch. There were university Harry Potter societies. People held Potter-themed weddings. People tattooed Deathly Hallows symbols onto themselves. WHICH ALL STEMMED FROM ONE PERSON BUILDING ONE WORLD WITH WRITING…This is how insanely powerful building an addictive world is. Which is exactly why I am about to lose my Bertie Bott’s Beans over the EXCLUSIVE MASTERCLASS EXPERIENCE WITH DANIEL THROSSELL. 🥳 Because Daniel will be peeling back the layers to teach us his… WORLD BUILDING SECRETS!We’re going to syphon his brain asking… — For someone starting from zero, where do you actually start building a world? — Do you have a hierarchy of importance for the pieces of a world — setting, characters, recurring themes, vocabulary? — How do you get someone addicted to your world? — Is there any part of your world that exists mainly because you know your market eat it up — not because you’re personally that into it? — Are there copywriting or business worlds other than your own or Ben Settle’s that we should study? — How do you seamlessly transition from world-building to selling in one email? — How would you world-build for a client? (Or would you?) AND A HO’ BUNCH MORE! WE GO LIVE TOMORROW NIGHT AT 11PM EST, SEPTEMBER 22ND.If you want exclusive access to the LIVE masterclass… CLICK HERE TO JOIN COPYCREATOR NOW! But wait ⚠️ Something you should know before you make a decision… To protect the integrity of this exclusive masterclass — I will be REMOVING my 100% Money Back Guarantee on CopyCreator until AFTER this masterclass in order to deter trolls, pirates and plebs from trying to come in, steal this, cancel and try to get a refund. I will also instantly ban any new member that I feel mayyyy be a pirate. And I won’t even tell you. I’ll just do it. Cause it’s my business and I can do what I want. And what I want is to protect my club and my honored guests. Otherwise, if you’ve been on the fence about joining CopyCreator… … now could not be a better time 😜 CLICK THIS BUTTON TO JOIN NOW 42 HOURS UNTIL WE GO LIVE WITH DANIEL. Your friend, Alin “World Builder” Dragu P.S. If you join CopyCreator before the live call but can’t make it live, I will send you the replay. But if you join after the call, you CANNOT get the replay.
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.