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unc cooked 7 bussin' secrets 😭🙏
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yesterday CopyCreator Club member + ex-Agora copywriter Rick Peterson pulled up to my DMs with book notes from “The 7 Lost Secrets of Success” by Joe Vitale 1992 this book is OOZING aura every generation should read it especially Gen Z but ngl they’d understand ZERO of it bro would hit page 2 and go 🧍♂️ so i did what any unc would do i REWROTE the 7 secrets INTO GEN Zfor your joy for your entertainment for your brain cells (RIP) it’s giving main character copywriting enjoy =) chat ts is NOT optional your customer is king and if you got a boss? boss = customer same aura different Slack channel 💀 but here’s the thing customers do NOT know what you do unless you tell them and then tell them AGAIN every. single. day. new customers spawn in fresh server zero lore they’ve never heard of you not even a lil bit you stop advertising? you’re a ghost invisible -9,000,000 aura historical L Bruce Barton said it in 1920 (this man was sigma before sigma) “you think you told the world your story” “overnight a new world was born” “it never heard it” unc was LOCKED IN YOU MUST ADVERTISE no cap deadass on god fr fr SECRET #1: EXPOSE THE BIZ NOBODY KNOWShow does your biz help people live better? and don’t give me the Ohio answer look PAST the obvious Barton’s steel ads? nobody was buying steel they were buying a mission to level up a whole nation bro turned METAL into rizz ate left zero crumbs absolute cinema people want:
which one are YOU delivering? that’s the sauce not sauce-adjacent materials the ACTUAL sauce 1952: Barton tells the NY Stock Exchange “translate your story into human terms” translation: make it about THEM nobody cares about your org chart king be so fr logic + emotion you need both one = L both = W sheeeesh SECRET #2: USE A “GOD” TO LEAD THEMpeople are OBSESSED with experts “he knows ball” “listen up” brain just shuts off no thoughts head empty only trust and lowkey? write a book = instant expert even if the book is full of cap generational scam also the game bro published and ascended become the expert become the god that’s why brands throw celebs in ads we know them we love them we trust them they live in our heads rent free borrowed aura aura farming at industrial scale start farming yours it’s giving understood the assignment SECRET #3: SPEAK IN PARABLESaka tell stories chat Barton wrote simple + snappy hit the everyday worker AND the big brains range mogging everybody stories sneak past the “i’m being sold to” defenses no frontal assault no ick just vibes and a plot twist so: who bought from you and got TRANSFORMED? who’d you help move the needle? who had the glow up? those are your parables testimonials doing the heavy lifting while you glaze nobody W SECRET #4: DARE THEM TO TRAVEL THE UPWARD PATHtwo roads in life one goes up one is a boring NPC loop forever people want to level up but they won’t move unless you nudge them and the nudge? exclusive club ego goes crazy nobody wants to be outside the velvet rope negative rizz straight to the shadow realm how do you challenge them without dissing them? “Men who ‘know it all’ are not invited to read this page!” now EVERYONE reads it to prove they’re not that guy 😭🙏 psychologically diabolical kinda based bet SECRET #5: THE ONE ELEMENT MISSINGJohn Caples said Barton had three things: sincerity sincerity sincerity ads are missing it honesty sells period periodt you can fool them once maybe then you’re a generational fumble they got a built-in cap detector caught in 4k stay real or stay cooked SECRET #6: GIVE YOURSELF AWAYBarton did what he loved cheddar was a byproduct bro wasn’t chasing the bag the bag was chasing HIM and he delegated green flag visible from space be vulnerable be honest show your fr fr side you might not be the best not the brightest not bussin' bussin' and that’s a bet nobody trusts the guy who’s perfect that guy is lying all cap and probably from Ohio so what are YOU giving? 👀 SECRET #7: SHARPEN THE KNIFEhone the work until it’s cracked no mid no “good enough” no filler heat only we ship bangers because the brain is asking: “who cares?” “so what?” “what’s in it for me?” can’t answer in 2 seconds? one swipe you’re gone ratio’d deleted RECAP:advertise forever expose the biz borrow god aura tell stories dare them upward stay sincere give yourself away sharpen the knife or don’t we stay delulu we stay invisible we stay financially irresponsible say less we outside 🐐 SECRET RULE #8: NOT IN THE BOOK. FROM DA GOATthis one is the final boss the secret behind the secrets write your own daily emails no cap deadazz and before you go “bro nobody wants another email” nobody wants a BORING email big difference king the algorithm can’t touch it Instagram fell off? cooked X changed the rules? cooked TikTok got banned for a week? cooked your email list? you OWN it zero crumbs owed to Zuck you are the landlord of your own attention show up every day before the zyn hits they start to think “this guy all rizz” pookie energy that’s aura that’s borrowed trust turned owned trust that’s Secret #6 and #5 in one email you sell and nobody clocks it stories sneak past the defenses remember Secret #3? one story a day one lil offer when it fits nobody feels hunted they feel invited you get paid while you touch grass write it once it hits a thousand inboxes guap shows up cheddar cheese dough stacks paper bands racks wallet fat bag secured no NPCs on payroll no team no agency no Slack drama just you a keyboard solo and stacking fr fr bro levels up LIVE 30 days in? you’re cooking 90 days in? you’re mogging a year in? bro is a different species main character arc BUT HERE’S THE GLITCHmost NPCs quit on day 3 blank screen 🧍♂️ “what do i even say” crashout historical L generational fumble negative aura farming but the cheat code for writing daily emails people LOCK IN for emails with some rizz emails people be waiting on like a drop is Email Goat written by the goat 🐐 steal the sauce not sauce-adjacent materials the ACTUAL sauce say less pull up 👈 Your unc, Alin “No Cap” Dragu
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.