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Email Copywriting

the disturbing cult of the "american dream"


Yesterday I walked through the door of my house after being gone for a few days…

“DAAAAAAAAAAAAAD!”

My three kiddos burst out of the hallway and koala jumped on me!

“Hey guys!”

“DAD! WE MISSED YOU! YOU’RE BACK!”

“Missed you guys 🥰”

“Dad, don’t leave anymore!”

“Haha buddy I was gone for two days”

“That’s too long, dad!”

“Haha I think you’re just used to having me home 24/7 bud.”

WHICH IS ACTUALLY KINDA CRAZY CAUSE…

When I look around my neighborhood…

The average American has their kids in public school (or daycare) & both parents work a 9-5 job that they drive to an office for…

So you rush up at 6AM.

Wake your kids up from a deep sleep.

Throw some “athleisure” on them…

Shoved sugared cereal down their throats.

“Hurry up! Hurry up! The bus is coming!”

Send them off to drag through eight hours of sitting in a classroom to “learn” (cause everybody learns best by not doing jack squat, right?)

Whilst you and your spouse rush off to go prompt Claude to make spreadsheets while you pretend to work.

You’re all back home around 6PM, exhausted.

So you pick up Panda Express.

Eat until you feel disgusting.

Rush the kids to bed so you can veg on the couch and “relax” (AKA disconnect from your life).

Then you pitter patter your way to bed where you watch Netflix but already too tired to seduce your spouse for the “And Chill” part.

You pass out.

Repeat it all over again until Saturday.

Then you’ve spend all weekend making up for the time you ignored your family Monday through Friday.

IF YOU’RE ABOUT TO THROW UP READING THAT, MAYBE YOU’RE LIKE ME.

Absolutely disgusted with the way normal people do life.

But it wasn’t until I burnt myself to the ground that I realized it.

Cause I did this my whole life.

The commute. The dreadful office. The both spouses working. The sending the kids off.

To me, it’s a load of propaganda built by the government to have more taxable income on your family and brainwash your children but that’s for another email 🤣

BUT TODAY….

I live the opposite of that life.

I retired my wife a decade ago.

She hasn’t worked since.

I work from home writing emails, making youtube videos & running my Skool community.

We homeschool all three of our kids.

We own our cars.

We rent our home.

I’m the most free person in America!

I can do whatever I want, whenever I want… with my family!

My kids wake up every morning and see their dad making coffee and reading his bible at the kitchen table without rushing anywhere.

We have breakfast, lunch and dinner together (all home cooked meals).

I play golf every Friday with my brother at 2PM.

I respond to all my emails and messages while walking five miles a day.

So even though I’m 33 years old now…

I feel way better than I did when I was 23 years old…

But I didn’t get here without going through my fair share of “humble a$$ whoopings”…

Life gave me some serious BTA.

One of those a$$ whoopings was working 60 hours a week (on a light week) at a church making $54K a year while supporting a wife and two kids.

That was hard.

Really really hard.

That season was one of the depressing seasons I’d ever lived through.

The term “burnout” barely touched what I was going through.

“Depression” was closer but still not quite enough.

Needless to say, I’m very grateful for where I am today.

BUT ONE OF THE THINGS THAT REALLY PISSED ME OFF…

Was that during those seasons — I talked to a lot of people about my struggles with burnout.

Pastors, friends, mentors.

And they all pretty much gave me the same advice:

*Deepen your prayer life (Which I didn’t have time to do… clearly)

*Work less (which I couldn’t afford to do… clearly)

*Increase your capacity (Which is bull$!&^ leadership language for “suck it up”)

It wasn’t until I quit my job and went to work for my own that I actually learned to deal with burnout.

Cause (big shocker) — just because you work for yourself doesn’t mean you work less.

It honestly means sometimes you work more!

Cause you’re on the hook to pay you.

No one else.

And with three kids and a wife to feed… I felt that pressure.

So after six years of being brutally burnt out…

I had two options:

  1. Keep doing what I am doing until I die a young death
  2. Figure out a way to enjoy life in the midst of chaos

I opted in for option number two.

Which is exactly why today I work hella hard but I may be one of the happiest people you’ve met.

(Which I can’t wait to tell you the story about a lady who cancelled her CopyCreator Club membership because I was “too happy” LOL I’ll tell you that one tomorrow).

Anywho.

All these ups and downs in my life to get to where I am today…

I’ve written down everything that I’ve learned about how to “Burnout Proof” yourself without working less…

I’ve put together a brand spankin’ new 28 page newsletter that drops in 41 HOURS.

Here are some things you learn in the newsletter:

  • The 3 F-Suckers”** that may be putting bags under your eyes… (and making you hate your business!)
  • You think burnout comes from working too much…? WRONG! There’s a totally different culprit and it has nothing to do with 12 hour workdays…
  • The funniest customer cancellation email I’ve ever gotten (and how I tripled down on doing the exact thing she said I should stop!)
  • The “demon rodent” test that instantly tells you whether you should hop on a trend or not
  • The single most important filter that the most famous direct-response marketer alive has used to stay in the same niche for 25 years without ever burning out.
  • The boring reason a seemingly “ridiculous” meta ad started making $30,000/mo
  • How a $145 billion investor answers the question “why do you still work at 92 years old?” in a way that will make you rethink your entire business
  • Why taking more time off could actually increase burnout
  • What a YouTube coach said to stop that stopped me from quitting YouTube
  • The truth about why “happy” leaders make people suspicious
  • The ONE thing (that if you did JUST THIS) could have you tap-dancing out of bed tomorrow

If you like the sound of that…

CLICK THIS LINK TO JOIN COPYCREATOR CLUB WHERE THIS NEWSLETTER COMES INCLUDED WITH YOUR SUBSCRIPTION.

👆👆👆

The subscription is a measly $1.67 per day.

If this newsletter solves even a smidge of the burnout walls you’re hitting, it could easily pay for itself for the entire year.

That’s just my two cents.

Click the link above and see you on the inside.

Your friend,

Alin “El Happy Goat” Dragu

P.S. When you join CopyCreator Club…

You also get:

✅ 90-Day blueprint to monetize your email-based business

✅ Weekly live calls: We fix your content, emails, funnels and offers LIVE

✅ Monthly newsletter teaching you how I run my six-figure email biz

✅ 50+ plug-and-play trainings on copy, writing, funnels, ads & emails

✅ Monthly masterclasses from email marketers & biz owners

And you get my 100% El Copy Goat Guarantee.

If you aren’t blown away by the value of your investment in the first 30 days, you can keep the newsletter and I’ll refund every single penny back to you.


📧 EMAIL EXTRAS

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Email Copywriting

I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.

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