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Email Copywriting

The 1.8⭐ marketing book I LOVE...


It’s 7:17PM.

The sun is setting on the 18th hole of St. Marlo’s Country Club where I just shot the best score I’ve ever hit in my life 😬

I’m giddy as a dog with a fat steak right now.

YEEEEEEEES!

I’M FINALLY GETTING GOOD AT THIS FREAKING GAME!

High on dopamine, I skip — nay, prance — happily over to my car to load up my clubs and head home.

Then I slowly slide myself into the driver seat, lean it back just a tad and open Audible.

Time to find a banger for the ride home…

Laaa dee dee doo daa!

I scroll down and quickly tap on Magnetic Story Selling by Russell Brunson & Dan Kennedy.

A 28 hour audiobook that I’ve been devouring for a couple months now!

(Which by the way, has a solid 1.8/5⭐ rating on Audible cause people are like — “THIS IS NOT A BOOK! THIS IS A RIPPED AUDIO OF A SEMINAR, BLEH!!!” — Normies lollllll)

I tap play to continue from hour seventeen...

I hear Russell Brunson’s voice boom through my beamer’s stereo.

“Alright, I’m gonna teach you guys a headline formula that I wouldn’t say it’s the best headline in the world — but it’s definitely the best place to start. Yall good with that!?”

“YA!”

“Awesome, here it is — How To [Biggest Desire] without [Biggest Pain] — that’s it!"

He continues…

“Let me give you guys a couple of examples…

— How to lose 12lbs of fat in 12 days without hitting the gym a single time

— How to build a $1M dollar funnel in 15 minutes without paying for an expensive software engineer

— How to close $5,000 high ticket clients without making a single cold call

You guys get it!?”

THE ROOM ROARS…

“YA!!!👏👏👏👏”

“Awesome, I want you guys to break out into groups and start rewriting your current websites headline using this new structure then we’re gonna pass the microphone around and hear what ya got, sound good!?”

“YA!!!👏👏👏👏”

Then he quickly starts passing the mic around.

“Lauren, why you don’t go first?”

“Okay mine is — How To Hit Ketosis Without Giving Up Bread”

“Ooooooh good one! Jeff, what about you?”

“How to protect your family against predators without a single weapon.”

“Ahhh man great one! Alex, how about you?”

“Leila and I wrote — How to get 100 new gym members in less than 30 days without cutting your prices or doing free trials.”

—wait..!

I click rewind on my iPhone.

“Leila and I wrote—”

That’s Alex Hormozi! Ha!

Baby Hormozi before he got big.

It’s him and Leila sitting in one of Russell Brunson’s Inner Circle Seminars years ago just trying to figure out how in the world they are gonna scale GymLaunch (his first big business).

Sure enough...

Leila and Alex go on to become some of Brunson’s star students (and dare I say surpass the master?) — by hitting the Two Comma Club in record time with ClickFunnels.

I pause Audible.

Then just drive in silence for a second.

Pondering…

…man, sometimes we really do forget that these Marketing Giants that we look up to so much were also just beginners trying to figure this crap out.

We forget that Ben Settle was in a MLM scheme sleeping under his office desk cause he couldn’t afford an apartment.

We forget that Alex Hormozi woke up to -$600 in his bank account cause he had no freaking clue what he was doing.

We forget that Daniel Throssell used to be an hard-hat-wearing Electrical Engineer that worked 12 hour days away from his family making peons compared to what he makes today.

For myself…

… I forget that parent’s migrated from communist Romania, spoke zero english, with no money in their pockets, raising seven kids…

All odds in the world were stacked against me.

And according to statistics, I am more likely to have become a broke alcoholic with a drug problem than I was to become…

ROMANIA’S #1 COPYWRITER WITH A WIFE, THREE KIDS, MY OWN ONE-PERSON BUSINESS MAKING A FULL-TIME LIVING WRITING WORDS ON THE INTERNET.

So this is your reminder.

Don’t forget where you came from and how far you’ve come.

And if you’re still in the Humble Beginnings…

… don’t forget how far you can go.

And if you want my personal help to get you there…

​I HIGHLY RECOMMEND READING THIS​

​👆👆👆​

Go crush it today.

Your friend,

Alin “Started From The Bottom But Now We Here” Dragu


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Email Copywriting

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