A couple of days ago, I got a private message from a CopyCreator Club Member asking for sales help for his eCom client for Black Friday 2026 — which is one of the core benefits of being in my club 🙂 (you don't have to "guess" on strategy to make sales)

He asked:

We’re going to cook for BFCM, October’s gonna be a WORKING month haha.

I’m just brainstorming new offers for this clothing brand as I don’t want to repeat the same ones.

Planing to run up to 4 offers this Q4.

I’ve gotten bundles on my sleeves, store credit, BOGO offers, threshold gifting.

I’m thinking also to do a refund order the last day of BF..

And all of them needs to be decided within October so November is only for executing.

But I’m trying to focus a lot more to boost the AOV rather than doing a site wide sale.

How do you usually approach the offer building in this cases? Do you check specific datas within Shopify to spot out typical bundles people would buy for, or order behaviors?

This will be my second BFCM with this brand.

What I am about to tell you is gonna shove a ho’ bunch of dolla dolla bills in your fat little pockets if you have clients so pay attention 🫡 kay?

But it’s so stupid simple you may not take me seriously.

That would be a grave mistake.

Do not ignore this because of it’s simplicity.

Cause this strategy is GOLD and works like bananas!

Here it is:

I would run a heavy discount on a bundle of the highest purchased low ticket items in your store and then add a bunch of one-time offers after it.

Let me show you…

I ran a couple massive Black Fridays for a golf brand.

What do golfers buy all the time that is low cost?

Golf balls, gloves and tees!

Double whammy because these are replenish-able items so people buy them over and over and over again regardless…

…WHICH MEANS JACKPOT! 🤑

So what do I do?

I make a deal where I bundle all that crap together.

"If you add $500 worth of balls, tees and gloves to your cart… get 50% off the entire cart!"

Chances are you are going to hit the WIDEST MARKET of your audience doing this.

(As opposed to trying to sell someone your highest ticket items first that are rarely purchased)

Then you suck them into your funnel 🕺

Which in this case...

After they buy my big “low ticket” bundle for a phat discount, I then offer them my highest ticket sale items — which usually is Golf Clubs (drivers, irons, putters, etc).

If they say NO to my highest ticket items…

…then I send them to another page where I offer them a payment plan for those high ticket items.

Let’s say they are buying $1000 worth of golf clubs — I offer them 3 payments of $333.

Then I send them to one or two more one-time offers 😏

My next offer would be something mid-ticket offer like Golf Bags (which usually run in the $200-400 range).

I do the high ticket first THEN the mid-ticket cause even if they don’t buy the $1000 clubs at all, I just price anchored the mess out of them!

Now all of a sudden…

…A $400 BAG DOESN’T SEEM SO EXPENSIVE, DOES IT!?

And I’m not done yet 😄

I then offer them a bunch of little “add-ons” on the checkout page.

Little one-click bumps for things like... club head covers (cost usually $50-80) or practice tools like putting mats, arm bands, etc

Just clickity clack, add it to your cart!

Laaa dee doo daa, the munny is cha-chinging!

And then that’s it….

…

……

..

JUST KIDDING 🤣

I’M STILL NOT DONE SELLING!

WHAT AN ANIMAL!!!

YOU FIEND! YOU DIRTY DOG!

MUAHAHAHA!

After they buy and go to the “Thank You Page” — I write the little copy up top “Yay! Check your email for tracking confirmation” yada yada yada…

… but right under that is a “You may also like…” section with one to two other things I can sell them.

For the golf brand I was helping, they had a physical location with a Golf Instructor on site that gave lessons.

The golf shop got 50% commission for every new student they referred to the Instructor.

So on the Thank You page... I would make an offer to go get golf lessons with this pro and we’d get an extra 50% commission for nothing but slapping an extra offer on our thank you page (that was seen by our BEST customers).

So you can go from selling a bundle of low ticket “golf balls” (casting the widest net possible) to racking up orders north of…

$2,500 EACH!

Anywho.

What I just gave you is better than most courses you can buy on this stuff, I guarantee it.

Cause I freaking did it.

Take this genius wisdom and apply it to your Black Friday Clients or frankly…

… your own funnels for your own products!

Which if you want my personal help on — I highly recommend joining CopyCreator Club.​

☝️☝️☝️

Where you get:

✅ 90-Day blueprint to monetize your email-based business ($200)

✅ Weekly live calls where we’ll fix your content, emails, funnels and offers LIVE ($300)

✅ Highly tactical monthly newsletter teaching you how I run my six-figure email business ($100)

✅ 75+ plug-and-play trainings on copy, emails, funnels, ads & writing ($500)

✅ Monthly masterclasses from iconic marketers & creators (like Ben Settle, Daniel Throssell, Andrew Gould, Parker Worth, etc) ($1,500)

TOTAL CLUB VALUE: $2,600

All for a measly $50/mo!

And if you think I’m just tossin’ numbers out there to price anchor you — go try to buy these things individually and see how much it ends up costing you 🙃

Now go crush some Black Friday moolah and I’ll see you in the club.

Your profitable friend,

Alin "Black Friday Big Dawg" Dragu