I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
okay. infoproducts are 💀💀💀
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Yesterday, I dropped a hawt new YouTube video! 🥳 And I set up two thumbnails to go up against each other head to head gladiator style!! Here they are 👇 WHICH DO YOU THINK WILL WIN!?I asked Twitter the same question yesterday. It got 22 comments. 19 of them of think… The TOP one will nut-punch the bottom to a clear victory. I guess we shall see. Besides the packaging itself, some of my most Loyal Fans may have noticed a trend over the last few videos I’ve posted. Which is something else I’ve been testing. I’ve shifted my YouTube channel from TELLING you how to build an email-based business… …TO SHOWING YOU HOW I BUILD MY EMAIL-BASED BUSINESS.I had this epiphany when reading Agora’s Big Black Book. Mark Ford wrote: We don’t publish information. We publish ideas, opinions, recommendations… and ultimately, wisdom. Where you see a headline that offers “100 ways to…” it is offering you information, not wisdom. But when you see a headline that offers “the secret to…” or “the real key to…” that is a headline offering wisdom. He wrote that before AI ever existed. Now we live in a world where information is abundant but… …EXPERIENCE IS SCARCE!And I realized I was playing the information game while sitting on a treasure trove of experience. So instead of teaching about email… I started recording breakdowns of my OWN emails. How I wrote them. How I got the idea. The “techniques” I use to make them fun, persuasive and a joy to read. Things that NO ONE else can write because… …THEY DIDN’T WRITE MY EMAIL!I’m the only one that wrote that email. So every video I post is a one of one. To me, this is the future of not just “online content” but informational products you sell. Because... Info-products are dead. Two bullets to the chest. Buried in the backyard. Anyone are one Claude prompt away from all the information you need. So jam packing “100 deliverability tips” into a PDF ain’t gonna sell. Or “100 storytelling secrets.” Or whatever else. But… PEOPLE WILL PAY TO LEARN FROM YOUR EXPERIENCE.PDF. Books. Courses. Those medium’s of education are NOT dead. But what you sell through those mediums is the determining factor of what makes people buy (or not). Some great examples… Last month, I published a 49-page newsletter breaking down the exact process I used to write & launch my book, Meaningful Marketing, as a #1 best seller. That’s an EXPERIENCE I lived.And that entire newsletter was based on stories, lessons and systems I built through that EXPERIENCE. Another example… One of my favorite fitness influencers is Paul Saladino. I don’t need to know anything more about fitness. 10,000 steps. 100oz of water. Sleep 8 hours. Eat vegetables and meat. Cut out sugar. Yada yada yada. WE GET IT!But then why do I still watch his videos? Because I want to see that information lived through his EXPERIENCE! People are interested in people. And if you wanna ride the “info-product” wave into 2027… … you gotta STOP SELLING INFORMATION. Go do the thing you’re trying to master. Document your experience. Share that experience online. It’s exactly what I’ve been doing with my daily emails for years. And what this YouTube video is a dramatic demonstration of 👇 WATCH MY EMAIL-EXPERIENCE HERE LIVE☝️☝️☝️ Enjoy the video. Your friend, Alin “One of One” Dragu
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Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.