I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
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Last week when I was down in Florida on vacation… … we went to our first fancy Farmer’s Market. There was a slewwwww of little tents like this 👇 People selling pickles, oranges, grass fed beef, super juice drinks, soaps and ho’ bunch of other stuff. As I was walking down the crowded strip in 98 degree florida weather with three kids… 🥵 … I stopped at a bagel booth. The guy at the booth was just sitting there texting. “Hello” -- he said as he glanced up for a split second before looking back down at his phone. “Hey there…” I say awkwardly. I pick up a four-pack of bagels and turn it over to look for the price. “How much?” I ask “$12” “For four bagels???” I say almost too bluntly… “Yeah and the cream cheese is $10” “Thanks” — I say as I put the bagels down and walk away. As I’m walking away, I hear the guy mutter under his breath… “NOBODY’S BUYIN’ TODAY”😑😑😑 I almoooooost turned around to tell him… “NOBODY IS SELLING TODAY!” I mean come on… Mr. Bagel Bum is sitting in a chair scrolling Instagram… puts out a bag of insanely overpriced bagels and wonders… WHY NO ONE IS BUYING? 🤦♂️ My guy… At the very minimum, you should have told me why these bagels are worth $12 when I can get half of dozen bagels from Whole Foods for $4.19! (And that's the most overpriced grocery store in the world — commonly referred to as Whole Paycheck LOL) Make something up, my guy! You should have been like… Hey my man! It’s $3 per bagel and let me tell you… Our bagels use a naturally fermented dough that cold-proofs for nearly two days… …which gives it that deep flavor and chewy texture you could never in your life get from a grocery-store bagel. Then every bagel is hand-rolled, kettle-boiled in small batches with a touch of malt, and baked on smooth stone until the outside gets that thin, crackly crust while the inside stays soft and ridiculously chewy. But the magic is really the water we use for the dough… We import the cleanest water in the world from the Swiss Alps that has a perfect pH level so when it baking… … it actually enhances the natural flavors you get from the flour that we hand pick from a local mill. I guarantee you’ve never tasted a bagel like this ever in your life. NOW THAT SALESMANSHIP!You see how I did that? I guarantee you that guy sat there all day complaining about his lack of sales instead of doing something about it. But you… … you would never do that 😉 Which is why I want to show you how to inject salesmanship into your own emails (like this one) so you can shove more green stuff in your pockets. The way to do that is to... CLICK TO READ THIS LETTER👆👆👆 Enjoy! Your friend, Alin “Puts Some Dang Effort Into His Sales” Dragu
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.