It’s 12:17PM.

My over-ear headphones are on (Beyerdynamic DT700, cause that No Radiation Life, ya know?)

I’m locked in.

Absolutely dialed.

No cap.

All rizz.

100% aura.

Writing copy.

Funnels.

Conversions.

Upsells.

Downsells.

Bumps.

AI can’t touch this.

Grok is scared of me.

Claude is studying my every move.

Gemini is prompting daddy.

The flow is happening.

Then out of nowhere…

I'M DISRUPTED!

...By the frantic Fedex guy I see through my window bolting up to drop off a mysterious black box.

Hmmm I didn’t order anything…

And why is the box… black?

Seems dangerous…

Or luxurious!

Or Dangerous AND Luxurious!

🤩

Immediately, my body is rushed with the dopamine of anticipation.

I snap my headphones off, push my chair backwards and start pacing towards the front door.

By the time I open the door, the Fedex guy is running away… and fast.

As if he’s worried I may open this box before he gets out of my yard…

Hmmmm…

I slowly kneel down to pick up the box and am met with a surprising heft!

Goodness!

This box is heavy enough for me to Romanian Dead Lift!

Which is perfect since I’m Romanian.

I LIFT THE MYSTERY BOX TO MY EAR TO SEE IF ITS TICKING (BEFORE I BRING IT INSIDE...)

No ticking.

Whew 😅

I take it inside and open it to see…

… it’s a… COFFEE GRINDER!?

But not just any coffee grinder…

It’s the MiiCoffee DF65 Gen II grinder!

One of the best espresso grinders ever made!

It's used by the most iconic and world renowned baristas.

WHAT IN THE WORLD!?

Where did this come from?

I didn’t order this!

And then like a flash of lightning…

… I immediately remember a conversation I had with a brand new friend I met in Texas last week.

I was visiting there for a church conference and we bonded over our love for espresso.

Until I realized…

He was far more of an aficionado than even myself!

In fact...

He made look like an absolute milquetoast napkin compared to him when it comes to espresso.

He even showed me a picture of his espresso setup.

It looked like something out of a museum.

We talked for hours about pulling shots, geisha beans, grind size, crema (and all the other nerdy stuff you can think of).

But I remember him specifically saying:

“Your machine is great but you’ll never pull incredible shots without upgrading your grinder.”

I made a note about it to look at grinders…

… but completely forgot until this one showed up randomly at my door.

In fact, I just pulled my very first espresso shot using this grinder and it is…

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

Gahhhh it’s so good!

As I sit here and sip on this for a sec, I’m yet again reminded of this honest truth:

The future belongs to the obsessed.

I’m 33 years old.

And I’m starting to realize that practically everything good in my life came from obsession.

Obsession over pursuing my wife.

Obsession over copywriting.

Obsession over fitness.

Heck, even obsession with espresso.

People are attracted to obsession.

Because they too are obsessed (like my espresso friend) and want to talk to other obsessed people, or they value the thing you’re obsessed with and want to learn from you.

Kinda like how the Bible talks about “spitting out the lukewarm”

Such it is in life and business.

The winners tend to be the ones who reject moderation and go ALL THE FREAK IN.

And I truly believe every person on this planet should develop a deep obsession for copywriting.

Copywriting has single handedly made me infinitely more persuasive in practically everything I do.

It’s like turning yourself into a magnet that attracts abundance.

And the more I obsess over it, the better my life gets.

I’m not saying this to bro-hype you, I’m telling you this because I actually think copywriting is underrated as a skill in 2026 (thanks to AI convincing everyone that copy is "just words bro")

It’s exactly why I recorded a 2 Hour Copywriting Masterclass that I was gonna charge for but instead decided to upload it to my YouTube channel.

​So watch this video and get obsessed.​

Your friend,

Alin “Sippin’ on ‘Sspresso” Dragu