In this (free) email, I’m going to show you how to pump out a VSL in mere minutes.

But first, let me show tell you how I…

ROYALLY JACKED UP ONE OF MY SALES LETTERS!

Last week, I was putting the final touches on my new Skool community, Orange Book Club.

One of those “final touches” was recording the VSL.

To do so, I went on one of my long walks (typically four to five miles) and outlined the entire VSL before I got back home.

I like to use the PASTOR outline.

P - Problem

A - Agitate

S - Solution

T - Testimonial

O - Offer

R - Response

HERE’S EXACTLY WHAT MY OUTLINE FOR ORANGE BOOK CLUB LOOKED LIKE:

HOOK

• If you are tired of scrolling social media timelines full of p***rn, politics & propaganda – then give me just a few minutes to show you why joining at $10/mo book club may actually re-wire your brain to clear out the crap you’ve been fed.
• Show the picture: brain 30 min after scrolling vs. 30 min after reading
  ​

PROBLEM

• Social media makes your mind feel highly stimulated but also incredibly lethargic
  ​

AGITATION

• After scrolling: brain fog, sluggish, can’t even remember what you looked at
• My addiction to social media for years made me feel like this
  ​

SOLUTION

• The single best thing you can do to detox your mind from digital dopamine is read
• Replace your awful social media timeline for a timeline filled with smart people who love to read
• But to be honest… I didn’t want to create this community
• But every reading community you tried:
  • Dead
  • Genre-specific
  • Only girls / only guys
    ​

Introduce Orange Book Club (Mechanism)

• Read anything — fiction, fantasy, business, whatever
• Both girls & guys
• No required reading, no pressure to finish — just show up when you want
• Post what you’re reading, read, or want to read
• Monthly book club calls to hang out
  ​

TESTIMONIAL (PROOF)

• Led by me — top 10% Skool operator, built one of the most active communities on the platform
  ​

OFFER

• 30DayReadingChallenge
• Free: Meaningful Marketing
• Free: Orange 100 Bucket list
• Cancel anytime
  ​

RESPONSE

• Start 7-Day Free Trial
  ​

SEE HOW SIMPLE!?

Now…

Here’s the sticky situation…

These are obviously bullet points.

For VSLs, I don’t like reading a full script. Makes you seem robotic, sucks the passion out of you and makes it boring for the viewer.

I memorize the outline then riff off my dome like a G.

Which in my humble but correct opinion, makes for infinitely better VSLs.

But it also creates the issue I ran into.

I started riffing in my first VSL (which is no longer up), and I went on a sixty second rant selling you on the concept of READING instead of selling the CLUB.

And even worse…

I DIDN’T CATCH IT!

My friend, Jamie Atkinson AKA Britain’s Highest Paid Beach-Bum, replied to the early bird access I gave him to the community with:

“VSL starts at 1:45”

And a few other off the flurry comments that made me go…

D’OH!

Ahhh he’s totally right!

I need to cut the rant from 0:45 to 1:45.

Which reminded me of wisdom that Chris Orzy has given me many o’ time:

Good to get a second pair of eyes from people you trust (or the market) to see your stuff before you ship.

(⚠️ But fair warning, if you send me feedback for anything I write. I will happily print it out, highlight my favorite parts, drench it in gasoline and light it on fire)

Thankfully, I re-recorded a brand spankin’ new VSL and it is cooking…

​LIVE HERE FOR YOU TO ENJOY!​

☝️☝️☝️

Devour it. Enjoy it.

By the end of it your knees will be tingling with desire to join my club.

Oops!

Almost said the quiet part out loud.

Just enjoy the VSL.

Try to ignore the fact that you get a 7-day free trial to my new club.

And that the second you start you free trial you get:

✅ My #1 best selling book, Meaningful Marketing ($25) for free

✅ The Orange 100 — a hundred highly curated must-read books in this life time

✅ #30DayReadingChallenge course to build a daily reading habit

✅ Monthly Live Book Club Calls

✅ 50% recurring commissions for every person you bring in

After your free trial, it’s a measly $10/mo.

Cancel anytime. Or enjoy forever.

Or never join at all.

Again, ignore all this incredibly titillating stuff and just watch the VSL.

Your friend,

Alin “Email Goat” Dragu