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i have a NEW obsession πŸ€‘


"Babe, I think I wanna play some golf again..."

"Is it cause you watched the Masters?"

"Yes it was amazing haha"

"You don't even have your clubs anymore."

"Easy. Facebook marketplace!!"

"Oh yeah good idea. Go for it babes!"

My wife is so supportive haha

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Even though I have about a million (expensive) obsessions πŸ€ͺ

Boxing.

Copywriting.

Luxury watches.

And now golf! Haha.

The truth is, I used to play golf 2-3x a week back when I worked at P&G.

(About 10 years ago)

But then I started having kids and golf went out the window πŸ‘‹

But now that I'm 32, have 3 kids and an insatiable desire to swing that blessed club again...

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So I'm back to hittin' the course!

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I’ve since watched a million golf youtube videos haha

In fact, one youtube channel that I've really been loving is Good Good Golf.

Without even realizing it, these guys put me through their entire sales funnel haha.

I got on YouTube.

Typed in "How to swing a golf driver"

Came across one of their Youtube videos. Watched it. Loved it. Watched another.

Clicked the link in their description. Landed on their shopify store. Bought a hat and polo.

And then I caught myself...

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WAIT A MINUTE! :😳

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I just got funneled! Haha.

2 hours ago, I had no idea who these guys were... now I'm spending my cold hard cash on their stuff!

Why!?!?!

This is an exercise 99% of copywriters don't do that I highly recommend...

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REVERSE ENGINEER YOUR OWN BUYING HABITS!

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What made YOU spend money?

That will teach you more about persuasion and sales than practically anything else!

Because you can tap into the feeling and genuinely understand your AHA MOMENTS πŸ’‘

Here's the truth:

I could have bought a hat and polo from Callaway, Titleist, Nike or any of the other big golf boys...

But I bought from Good Good Golf because I LIKE THEM.

I LIKE THEM because I enjoyed their content.

They put out valuable and entertaining content that made me have a deeper relationship with the brand.

Stuff that Callaway and Titleist aren’t doing.

They're not making content and building relationships.

They're running ads.

And candidly, I believe the future belongs to those who create and publish their own stuff online.

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BECAUSE RELATIONSHIPS = REVENUE.

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Not in a sleezy way. It's just the truth.

It's the exact reason why I create weekly youtube videos and write on Twitter every single day.

But if I'm being honest...

Writing content and building an online audience on social media is it's own beast.

Which is why I've been part of a community called Create Publish profit for the last 3 years.

It's a 30-day cohort sprint that teaches you EVERYTHING you need to know to build an audience on X.

Without guessing.

It's how I built my X to 5,000. And I used those methods to build my YouTube to 2,000+.

In fact... I've done Create Publish Profit over 6 times!

AND....

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I'M ACTUALLY TEACHING 2 BIG LESSONS IN THIS UPCOMING COHORT!

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But deadline to sign up is TODAY!!!

Click the link below:

​CHECKOUT CREATE PUBLISH PROFIT ​

See you in there!

Your copywriting friend,

Alin "Writes Content & Plays Golf Daily" Dragu


Wanna chat? Reply to this email. I read every message and do my best to respond.

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πŸŽ₯ YouTube: Get Free Copywriting Videos Here​

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πŸ₯ Twitter / X: Follow Me Here ​

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πŸ“š My #1 Best Selling Book: Meaningful Marketing​

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✍️ Free Copywriting Guide: Copywriting Catalyst​

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βœ‰οΈ My Favorite Email System: Hands down, I love Kit.​

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πŸš€ My Best Selling Copywriting Course: Email Goat​

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πŸ“ˆ My Email Marketing Agency: Dragu Fitterman & Co.​

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Email Copywriting

I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.

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