Yesterday, I was re-listening to an old interview with Clayton Makepeace from his incredible QuickStart Copywriting course.

(Which I don’t even think is available anymore and cost me a whopping $1,500 pre-inflation days…)

There’s this part of the interview where the guy asks him…

“Do you feel like you have to love the client to work with them?”

Clayton responds with…

You know, there has to be chemistry there.

He or she has to “get” me and I get “them.”

We have to both want to put together a winning package and that’s what matters.

But you don’t want to fall in love with your clients…

Because ultimately, what are we here for? To make money!

And I can tell you…

I’ve held on to clients who were making bad decisions for far too long because I cherished the relationship.

I’ll never do that again.

You want to be a mercenary. A hired gun.

You hire me to get the results and that’s what I am gonna do.

So relationship aside… our goal is a winning package.

The Copywriter in me is like…

But the 33-year old Entrepreneur with 15 years of business experience in me is like… ehhh.

I’ve noticed that the projects and people I’ve LOVED were by far the most successful.

I.e. when I’m in "mercenary mode" just trying to create a winning package but I have very little vested relationship in the whole thing…

I have little ENERGY for the project.

I have to drag myself to write it. To think about it. To build a funnel. To research it.

BUT ON THE FLIP SIDE…

Whenever you’re working your FRIENDS (people you actually care about) — you work harder!

You write better. You get jazzed and energized. You have a ton of fun doing it!

And dare I say you make more money because the product ends up better.

But the thing I hear all the time is…

“ALIN, I CAN’T BE PICKY WITH WHO I WORK WITH!”

Let me give you a tool to be a little more picky… kay?

It’s this Magic Little Secret called…

OPTIONS!

Whenever the next opportunity isn’t your only option… you can inject what Sensei Ben Settle calls a "Healthy Dose of Non-Neediness" into your business.

Which ironically, makes you infinitely more attractive to everyone around you.

(Especially the people who have money...)

And I believe the most straight forward path to Stacking Options in your deck is by building your own Client-Less Business.

Your own audience.

Your own email list.

Your own offers.

(Ya feeling me???)

If you have your own clientless business paying most (if not all) your bills…

Then when Red-Flag Opportunities creep their dirty little heads around the corner…

YOU CAN FREELY SAY NO!

Can you imagine that?

I mean seriously…

Picture that.

A client offers you a phat chunk of cash to work with them writing for their Roof Company or whatever.

And you’re sitting here thinking…

I hate roofs.

This guy’s offer sucks.

He keeps calling me in the evenings anyway.

He seems like a Pain In The Azz.

And then instead of saying…

“But I gotta take it 😔”

You can say…

Hahaha.

You like that??

Me too.

That’s why I built my own clientless business.

And I wanna teach you to do the same.

When you join CopyCreator Club for a measly $50/mo — you get access to me as your coach, weekly live calls, exclusive resources, training, courses, and a forum with 90+ other CopyCreators building a clientless business.

Not to mention my 30-Day El Copy Goat guarantee — where if you don’t absolutely LOVE my club after 30 days, I’ll give you 100% of your money back. No questions asked.

Sound good?

Give yourself some options my friend...

Your CopyCreator friend,

Alin “El Options Goat” Dragu

P.S. This is NOT some quick-fix hack. It takes years to build a clientless personal business. So if you have Crazy Shiny Object Syndrome and want to just “try this out” — please don’t join my club. But if you’re ready to finally build your own thing and have been thinking about it for a while. Then I’m here for you.

P.P.S. We have a LIVE coaching call at 8AM EST (just a few hours away from the time this email hits your inbox) -- if you join quick enough you can hop on the call and get help TODAY.