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Email Copywriting

I committed a dirty rotten sin 🤐


Quick little back story…

Since the inception of my email-based business back in 2022, I’ve basically pitch-patched this thing together with software.

(Which will make sense when I reveal to you my dirty rotten sin…)

The tech stack for 90% of my business’s life looked like:

*Kit for emails

*Wordpress for website

*SiteGround for hosting

*Bricks for site builder

*ThriveCart for cart / funnels

*Carrd for landers / sales pages

*BestSubscribers for buyer analytics

That’s not even touching things like Claude, CapCut, Notion, Asana, BlueVine, Freshbooks, Canva, Loom, Lightroom, Google Suite, and Skool.

It’s funny cause when people talk about running an “easy” one-person business…

… they tend to forget that you’re the writer, editor, marketer, designer, strategist, creator, accountant, assistant, support desk, business operations and owner all at the same time.

WHICH LED ME ON A MISSION TO SIMPLIFY DUCT-TAPED JENGA TOWER I CALL MY “TECH STACK”

Do I really need all this crap?

Let’s see!

So I started doing research and having conversations with Creator Tech Guru Jordan Parker (who is actually building a software that does all of this in one — but I am not selling that yet).

And while I was figuring out how I’m gonna get four years of business simplified…

…I ran into a MASSIVE problem with ThriveCart.

Which turned into multiple massive problems…

THE SHORT VERSION BEING…

The original owners of ThriveCart sold out to some bigger company who gives no sh*ts about their customers and simply bought it to squeeze every dollar out of the company.

Which led to my…

— carts breaking during launches (AKA no way to sell stuff)

— funnels breaking (lorum ipsum text would show up on Upsell pages instead of the copy I wrote and saved)

— affiliates not being paid out automatically (so people who sold my stuff had to ask to get paid… embarrassing…)

And a ho’ bunch more.

It particularly peeved me off because some of these problems occurred during a massive affiliate launch I did earlier this year that ended up clearing a cool 40g’s. I’m only curious what it would have cleared had everything worked properly the entire time.

So immediately…

I WHIPLASHED TO FIXING MY CART & FUNNELS 😤

No mas ThriveCant!

This is where I did an OCD amount of research (aka procrastination) to figure out how to fix my funnels and cart.

I looked at SamCart, Lemon Squeezy, ClickFunnels, Stripe Cart, FunnelKit, GoHighLevel and a hundred other things…. to which I wrote en email about this whole thing and asked for feedback + recommendations.

I got a slewwwwww of replies!

And they all contradicted each other 🤣

“GoHighLevel is insane, it does this that and the other!”

“Don’t go with GoHighLevel, it breaks all the time.”

“SamCart rocks!”

“SamCart fees are ridiculous”

“Dude go back to gumroad and call it a day”

“OMG you’re not switching from Kit are you!?”

“Bro ClickFunnels is lame, brunson sucks”

And so on and so on.

So I finally landed on a brand new Tech Stack a few months ago…

Da da da daaaaaaaa!

FUNNEL KIT + WOOCOMMERCE!

Well…

FunnelKit integrated into Wordpress… Cart through WooCommerce… hosted by SiteGround… buily on Bricks…sent to Kit for emails…

So basically, I burnt ThriveCart & Carrd to the depths of Mordor.

And replaced it with an equally complicated but hopefully much better tech stack.

Excited about my new decision…

… I started moving my ThriveCart stuff over to FunnelKit.

🎵 La da deee dooo daaaaa

Moooooving funnels is fun

La da deee dooo daaaaa

Moooooving funnels is becoming less fun

La da deee dooo daaaaa

Moooooving funnels is the bane of my existence!! 🎵

WELL THE HONEY MOON PHASE WORE OFF 😅

After about a solid hour of tinkering in FunnelKit…

… I quickly made the decision that I am the last person that needs to be doing stupid manual technical work when I could be writing emails, creating YouTube videos and serving my CopyCreators.

So I went on Upwork to hire a VA.

The second I posted the job, I got a bunch of replies from people who have never touched ThriveCart or FunnelKit in their life yet somehow “are incredibly qualified and dedicated to the doing the utmost high quality migration I’ve ever seen.”

👆Real message from someone who had to ask me what a funnel is

I eventually did what ever fantastic business owner does.

I PUT IT ON THE BACK BURNER AND IGNORED IT COMPLETELY.

AKA I didn’t hire anyone and stopped moving my funnels so I could write more Chronicles, emails, videos and resources for my club.

Then a couple weeks ago, CopyCreator Club Member Nick Bandy told me he was hiring a VA to move all his stuff from ThriveCart to FunnelKit as well (since he too experienced the horrendous nightmares of ThriveCart).

What timing!

I’ll let Nick happily pay for a VA to go through the hell of figuring out a massive migration, then I’ll hire his VA to do the same stuff for me but faster and better =)

Muahahaha what a plan 😆

So I let all my stuff sit on the back burner bidding my team to swipe Nick’s VA.

Then last week, I reached out to him to ask, “Hows the migration going?”

“HORRIBLE. VA was sh*t. I need someone who knows that funnels are lines and not “20% chance you see one of the five upsells randomly after checkout”*

YET AGAIN…

Another VA who thinks funnels are gum ball machines 🤣

Oh lawd.

I had to make a decision…

1 - Pay a super premium and gamble on another person actually doing this well

2 - Do it all myself

I made the decision to bite the bullet, do it all myself but make it fun.

In fact, I wrote a private email to my CopyCreator’s about how I took something like moving funnels over and injected a ton of fun into it by updating my products, rewriting the headlines and overall cleaning up my brand in the meantime.

YAY WERE MAKING PROGRESS!

Until…

MY WORST NIGHTMARE CAME TO FRUITION YET AGAIN 😡

A bunch of crap started to break for me…

— when I updated the Tutor LMS plugin (to host my courses), all of a sudden the Bricks Builder didn’t work anymore

— then when I fixed it, I started making Bricks templates which apparently don’t work like actual templates (too long to explain)

— So I tried making the templates inside of FunnelKit (so I don’t have to create new pages from scratch every time) and THOSE don’t work like templates either (again too long to explain)

— So then I connected Claude to Bricks to build out my pages for me with my copy and that worked better but still not how I want it

All of this resulted in me basically burning two full business days.

Until I decided…

…I SIMPLY DON’T HAVE THE PATIENCE (OR TECH SAVVY-NESS?) FOR THIS CRAP ANY LONGER 😅

So I committed an unthinkable… dirty… rotten… no good… sin of the lord…

I started a free trial on ClickFunnels 🫢

And it gets worse…

I.

LOVE.

IT.

SO.

MUCH.

😍

Hahahaha.

I did it because I heard a ton of mixed reviews on ClickFunnels about its “flexibility” and “don’t be all in on one platform” and yada yada yada.

But I never tried it for myself.

And by gollee if I’m not happy as a clam right now.

I logged into ClickFunnels and made THREE full funnels yesterday within 20 freaking minutes. Saved them templates. Uploaded my products. Connected Stripe. Cooked up a few automations.

I WAS ON A FREAKING ROLL!

I almost cried 😭

In the span of an hour, I basically started shifting my tech stack from this:

Wordpress + Bricks + FunnelKit + WooCommerce + SiteGround + BestSubscribers

To this:

ClickFunnels

Heck…

…I am very well considering moving from Kit to ClickFunnels for email too (so it can integrate ALL my analytics to see which emails my best customers and read and buy from at a glance).

It’s glorious and I love it.

Writing this email almost feels like coming out of the closet BUT MAN IS IT FREEING! 🤣

I’m gonna spend the rest of today and tomorrow wallowing my happy azz over to ClickFunnels…

Your boy is moving everything and it’s working insanely well!

Will report back here shortly.

In the meantime, I would highly snagging up a few of my products before I move them over.

Specifically CLIENT CASANOVA.​

It’s severely underpriced at $27 and will be the first of my products to get a fat new price tag on it (likely $55 or more) the second I finish moving my funnels over.

It’s game on, baby!

Your friend,

Alin “Click Daddy” Dragu


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