Last Thursday, Alex Hormozi went live on YouTube.

He was taking calls to help people solve their business problems.

Pretty much like the Dave Ramsay show but with people trying to scale their $1M businesses instead of figuring out how to pay off their 2002 Jeep Wrangler.

I was in the live chat and noticed a bunch of people asking questions that weren’t getting answered…

So I threw on my cape and loudly exclaimed…

NEVER FEAR! EL COPY GOAT IS HERE!

I skrate up started coaching people in the live chat.

🤣🤣🤣

I must have been in there for an hour helping people!

Here are some of the questions I helped with…

(And my responses)

Q: @SlashersImpact — what skill should you learn now, as AI is just growing so fast? but the skill should be high paying and i mean it should not be replaceable by AI instead AI should make my task faster.

A: @ElCopyGoat — Sales is the #1 skill in the world. Copywriting is the #1 way to learn sales. Then go launch your own physical-based business like home repair, car detailing, pressure washing, etc. Pair sales + an offline business model that can’t be touched by AI.

Q: @jaimeortiz2158 — I build Webflow sites for local service businesses (thinking pest control since I’m in the field daily). Should I niche hard early or stay general until I hit consistent $5–10k/month?

A: @ElCopyGoat — First, you need a recurring revenue model on the back end of your Web Design offer. Making $10K one time from a website doesn’t mean you make $10K/mo. It means you made $10K once. Add a “Website Management” offer for $999/mo so that you can keep making money after the build. And for God sakes don’t niche down to “Local” Pest Control Companies… that gives you a total of what… 5 people you can build for!?! Think of your TAM (Total Addressable Market). Pest Control Websites is small enough.

Q: @daltonlowes1 — I own a butcher & grocery store and we also do catering. we have been dealing with construction on our road which has shrunk our traffic to 1/3 of what it was. any ideas guys? already delivering

A: @ElCopyGoat — If physical traffic is slow, jack up the digital traffic. Look inside your merchant account and export a CSV file of your customers names, phone numbers & email addresses. Message them directly. Give them a killer offer for you to deliver directly to them and even better… turn it into a subscription! Like Butcher Box but local. That way when 💩 hits the fan (like construction)… you have a BASE revenue model.

Q: @DanyAlameddine-t1y — Is getting qualified booked jobs for HVAC repairs & installations via google ads, landing pages , and AI sms and caller a good business and how would you scale and price as a beginner with 0 clients?

A: @ElCopyGoat — Lead generation will always be in demand, especially niches like HVAC. Google Ads in that niche is super expensive though because it’s highly competitive. I.e. leads are gonna cost $200-300 a pop which you’ll have to explain to your client. And you shouldn't charge anything up front because it sounds like you have no idea what you’re doing. You should work on a 100% commission basis where you get X amount of dollars per QUALIFIED lead. That way you’re genuinely motivated to learn how to crush it for your clients, build a case study then charge in the future. Never understood why people with zero experience think they deserve thousands of dollars.

Q: @matts9728 — Hey Alex, we publish a 3x/week email newsletter for moms with 100K+ subscribers. We’d love to have 5-10 annual brand sponsors we run through the year. How would you structure that offer?

A: @ElCopyGoat — Pick 5-10 products you genuinely love, use and have paid for yourself (not whomever is willing to sponsor you). Then run REAL numbers like if you have 100,000 email subs with a 50% open rate and 5% CTR then that’s 5,000 clicks. Charge $0.50 a click. So each sponsorship spot costs $2,500.

Q: @masisa7767 — is building an audience via ai educational youtube videos (not showing face) and patiently scaling and then selling a digital product on how to do the same a good beginner business idea?

A: @ElCopyGoat — Faceless brands are quickly becoming a thing of the past. In the AI Age, people want MORE trust, not less. Skepticism is higher than ever. People chat AI slop information for themselves already.... But they love learning from charismatic personalities or great thinkers. They want to know you. Stop wasting your time thinking about how to get rich and start thinking about how you can actually help people.

Q: @shubhamsemwal2398 — Where to start with all the AI in the world? How to get started with AI and what to focus on with abundance of it?

A: @ElCopyGoat — AI is an automation tool, not your freaking wife bro. You need to go live some life, experience some obstacles, some pain and then think… could AI help solve this pain? Could it make my life simpler? Easier? If not, keep going. You don’t START with AI… you start by building a business, creating a product, helping people… then when you run into problems, figure out if it can help you.

Q: @charliemorgan436 — best platform for running ads at the moment?

A: @ElCopyGoat — The platform is the one your ideal customers are on. 90% of humanity is on Instagram & Facebook so those are always good places to start. But a secret gem is promoting to hyper niche newsletters that have a qualified list of your target audience already on it. Not every ad needs to be on social media… run ads via lists! Or even sponsoring a podcast. Hyper niche is best.

That’s enough for today.

Hope you found that enjoyable!

Cause I’m gonna be scheduling my own YouTube Live in a couple of weeks.

You can ask me whatever you want while I write some emails live… you’d like that, wouldn’t ya?

Well if you can’t hold your horses on going live with El Copy Goat…

I go live every Wednesday at 8AM EST inside of CopyCreator Club.

We do a game, hot seats & Q&A every single week.

One session alone is worth the price of admission.

​CHECK IT OUT HERE.​

☝️☝️☝️

Your CopyCreator friend,

Alin “Certified Goat Coach On YouTube” Dragu