A couple days ago, I was going back and forth in email with CopyCreator Club Member Maximilian A. — about why I am trying to sell him something he ALREADY BOUGHT 🤷‍♂️

(A perk of being a CCC member as I no longer respond, give advice or coach casuals on my list)

Here’s a peak behind the curtain for ya though 👇

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Hi Alin,

Max again.

Could you please explain me why you are ‘offering’ me your copy creator club at the end of this email even though I am already a member. I know Daniel is doing the same.

Im as well a subscriber of his Copyland, and I had a couple of other copywriters explain it to me before, but it still not really sinked in, because one would think it would be best to segment and to only send me offers I haven’t yet purchase.

Would love to hear your explanation on this.

And in case yes you can use this in an email.

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ALIN RESPONSE:

1) As a copywriter / marketer, my emails ARE the product as much as the product I am selling. The live demonstration of me writing and selling via email is exactly what I teach in the club. So it continues to build my proof, expertise and status especially amongst my customers who are invested in me to teach them this very thing.

2) Even though you’ve already bought into the club, I have to constantly re-sell you on your membership (since you pay for it every month). This keeps me top of your mind in your world, it reminds you what a great investment it is, it gets you excited to work on your email-based business, it hypes you up for upcoming masterclass guests, Chronicles newsletters, and things happening in the club. People are very busy. Yourself included. You have multiple subscriptions. Multiple things vying for your attention and time. Every email you get from me about CopyCreator Club is another mental “check” that creates a positive experience and encourages you to consume and create using your investment.

MAX RESPONSE:

Number one makes sense for me in the sense of it’s like a bodybuilder has a six pack and his six pack or him looking super fit is direct proof. His product or service is working as well. That makes sense to me. Am I right with that one?

now, how would that translate to where you are offering a service like me offering marketing campaigns for doctors?

Would that translate the same?

My emails are so good that I can convince doctors that I can also get the patients like the same example of your case or not?

NES number two makes absolute sense. It also shows confidence that you’re not afraid to remind them that they subscribed to your service. Many saas or subscription based Business also tried to hide that and hoping their customer forgets they subscribed.

ALIN RESPONSE:

This 100% translates to your marketing campaign for doctors.

Your current customers…

— See you more often so you stay “top of mind” and remind them you’re the big dawg in their world

— See a LIVE demonstration of your marketing skills

— Are constantly reminding them of the great investment they made by choosing you

The people who try to make their customers “forget” about their subscription and are “playing not to lose” instead of playing to win.

A great example is ClickFunnels.

I bought ClickFunnels two months ago. I’m already paying them $200/mo. They have my money. But I get an email everyday about how all these different people are making money with ClickFunnels. How to setup more funnels. How to connect an MCP to use CF faster.

It inspires me and reminds me to spend even more time, more money, more strategy inside of ClickFunnels.

They are playing to WIN.

THE SHORT STICK IS…

You’re always selling two things:

1. Conversion
2. Consumption

Not only do I want you to buy my product, I want you to use it.

Cause if you use it, you’ll get results.

If you get results, you’ll actually change your life.

If you change your life, you’ll show other people it’s possible with my stuff.

If they see it’s possible, they buy, they consume, they change their life.

And the cycle goes on and on.

You win. I win.

Which is another reason why I am no longer responding, giving advice or coaching casuals on my list.

Because they have no skin in the game.

No reason to put it into use.

Which means they won’t do anything about it thus living their same miserable lives hopping from guru to guru asking the same stupid questions until they land on the guru that says “just buy my $97 templates and you’ll make a million dollars in 5 minutes bro!”

You can keep those people.

I don’t want ‘em.

If there’s anything I’ve learned in the last four years of building my email-based business is that…

…the more I REPEL bad customers, the more attracted to me great customers are.

Ben Settle told me this before I started CopyCreator Club and ashamedly…

… I didn’t take it seriously.

It wasn’t until about 6 months into CopyCreator that I started to push these people away.

And it’s worked wonderfully.

So here I am again doing my public service by telling you…

​DO NOT CLICK THIS BUTTON IF YOU FLINCH AT $50/MO FOR DAILY COPY COACHING, OFFER ROASTS & ACCESS TO YOUR TRULY.​

👆👆👆

I’m serious.

Cause my club is about to double in price to $100/mo.

Heck, I’d have already freaking done it but I gotta finish some of the major updates I’m making with the new price.

All coming soon.

But for those of you who realize the stupid value I’m offering (and are willing to go all in on my methods)…

Click thy button and see you on the inside.

Your friend,

Alin “El Copy Goat” Dragu