Here’s a story you may have never heard (but worth studying)…

When Gary Bencivenga (widely regarded as the greatest copywriter in the world) wrote Magalogs for Boardroom Inc…

He came across this random financial newsletter that no one knew about..

BUT…

It had an endorsement from Warren Buffet saying he loves this random newsletter.

When Gary saw that, he immediately went to his client (Boardroom) and begged them, “We should buy this publisher!”

Like, buy their whole company.

He didn’t care about the newsletter — he was trying to buy the celebrity endorsement.

He knew that one endorsement from Warren Buffet in the financial space could sell far more Boardroom newsletters than any crazy headline or copy would.

The same thing happened with LEGO.

In 1978, LEGO released their first Legoland Space Kit.

With rockets, planets and astronaut mini figures.

But it wasn’t until 1999 when they partnered with Lucas Film (owners of Star Wars) where LEGO's space style kits actually took off.

In fact, LEGO was on the brink of bankruptcy around the 1999 era.

Because video games kicked physical toys in the nutsack and demanded far more of kid's attention.

But with the celebrity partnership of Star Wars, it saved LEGO practically overnight.

It injected $800M into LEGO almost instantly equating for 1/6 of the total sales.

And to date...

LEGO has made $14B from just their partership with Star Wars.

LEGO is now the biggest toy company in the entire world.

And they may have never made it to 2026 if they hadn’t partnered with a celebrity brand like Star Wars.

Much like Swatch.

(a Swiss watch manufacturer)

In 2020, Swatch was a dying brand — even though it was once one of the biggest iconic watch brands in the world.

But Apple Watch was kicking its ass and taking names.

For every 1 Swatch that sold… 12 Apple Watches were sold… 12 to 1!

Swatch had to pull a rabbit out of a hat or it’s gluteus assimis if it was gonna compete with Apple.

So what did they do?

They partnered with a celebrity brand that had celebrity names.

Omega.

In 2022, Swatch launches a collaboration with Omega called the Moonswatch.

Which is basically a cheap $50 swatch with the Omega name on it.

And it saved Swatch's business.

Over 260M units were sold within two weeks at an insane markup of $260 per watch (even though it literally is the same materials as the cheap Swatches!)

The Moonswatch sells for up to $1,000 on the aftermarket depending on the one you want.

Swatch is back on the map and is now competing with Apple at a 4:1 to Ratio.

This worked so incredibly well — Swatch partnered with yet another celebrity watch brand just last month.

AP (Audemars Piguet).

One of the most luxurious and prestigious watch brands in the world that carries celebrities like Kevin Hart, John Mayer, Jay Z, Travis Scott, Drake, Justin Bieber and a ho’ bunch more.

All this to say…

That partnering with a celebrity may be one of the most insanely profitable things you can do for your business.

But not just any random Joe Shmoe can walk down the street and get a celebrity partnership…

Or can they? 🫢

Well in this month’s brand new Chronicles 6 newsletter, I dive deep into…

How To Collaborate With Industry Celebrities, Make Out Like a Bandit & Get Invited To Do It… AGAIN!

Where you’ll learn…

*How a random Romanian guy with zero connections landed a collaboration with one of the most followed copywriters on the internet (using a method so simple it almost sounds made up)

*The one thing I did during my first launch with Daniel Throssell that made a second collaboration almost inevitable (before we even made a single dollar together)

*Why the Client Keeper launch was “limping” along through day two with sales far below target and the single email that turned it around almost instantly. (It had nothing to do with the offer, the price, or the copy)

*Why over half of the buyers in both launches spent more money after they already bought (and the exact funnel behind it that had nothing to do with pressure or urgency)

*What I privately sent Daniel after the first launch wrapped that most affiliates never even think to do (it wasn’t a text, email, or offer)

*The real reason I pulled two of my best-performing products off the market after launch and why keeping them for sale would have actually cost me more money…

*How a completely unrelated personal disaster Daniel was dealing with mid-launch became the most persuasive sales argument for Client Keeper

*The two-word claim I built the entire Client Keeper sales page around that no one else in the industry could make (and how to find your own version of it for any offer you’re creating)

*How I got Ben Settle to publicly write about me to his list (withoutasking him to or paying him)

*How I got Brian Kurtz to come on my podcast… and speak in my community… before he had any clue who I was!

*The thing I said to another “copywriter” who publicly called me out and tried to embarrass me… but it ended with him shutting his pothole andDaniel Throssell featuring my email response in a $5,000 training. (It was ugly and incredible)

*Why 52% of my best-paying members all trace back to a single event

You have 19 HOURS to get your grubby little hands on this brand spankin’ new Chronicles 6 newsletter.

It drops on TONIGHT at 11:59PM EST.

It’s included inside of your subscription to CopyCreator Club.

Where you’ll also get…

✔️ The 30-Day Clientless CopyCreator roadmap

✔️ Weekly live calls: Bring your funnels, offers, or emails and get it fixed

✔️ Monthly newsletter pulling back the curtain on my six-figure business

✔️ 100+ hours of plug-and-play trainings on funnels, offers & copywriting systems

✔️ Monthly Guest masterclasses from owners actually doing the work

✔️ A room of writers building a business, not newbies chasing clients

All for $50/mo.

Show you ONE person overdelivering a righteous great offer like that!

I shall wait…

​CLICK THIS TO READ THE LETTER ABOUT OUR CLUB​

☝️☝️☝️

See you inside?

Your friend,

Alin “Has Starwars Legos, A Moonswatch & Bencivenga Newsletters” Dragu

P.S. CopyCreator Club comes with my El Copy Goat 100% Guarantee— if you are not absolutely blown away by the value you get from my club within 30 days. I will give you 100% of your money back and you keep everything you got. Easy peasy… lemon squeezy.

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