If you’re a writer who is consistently plagued by the FOMO of “Should I make videos or not?”

Then this may be one of the most helpful emails you read.

Yesterday, I had this conversation with CopyCreator Club Member Britt Malka.

BRITT:

I hate the word “motivation” because I don’t believe in it. Habit is stronger.

But how did you mange to create videos regularly?

How did you go from writing to videos?

ALIN:

I’ve been averaging two long form videos a month for 18 months, which is actually half the capacity of what I wanted to do.

It’s only been the last 6 weeks I’ve maintained one video per week.

Bulk recording and writing the videos helps tremendously.

Not “writing” on twitter anymore helps a ton (less distractions).

Having a dedicated space to record my videos (with lights, camera, etc already set up was probably my biggest barrier) — thats setup now. All I have to do it sit and press record.

I don’t have a lack of ideas or fear of camera.

I enjoy making the videos and I have tons of ideas to record.

Also giving myself permission to not do what everyone else is doing in terms of editing, style, etc.

Just making the videos I can make and hit publish.

Make them better as you practice.

BRITT:

Thanks.

I think my problem is that I don’t know what my problem is. I’m not afraid of the camera. I hate when I can’t find the word I want to say, but it’s not my block.

But maybe what you said - you’ve done it for 18 months.

Did you have to kick yourself at first?

ALIN:

Hmmm. I don’t think I had to “kick myself” to do it.

I was excited to do it but I had to find a new rhythm in my content creation process. Writing is infinitely easier than making videos so it took me a while to find a time, date, place, process and flow that worked

It was mostly process.

I’m a very systematic person. When I don’t have a good process for something, I struggle.

BRITT:

Ha, yes, me too. Without systems, I get nothing done.

ALIN:

Yeah then thats your flag right there.

Finding the right process will unlock the flow for you.

Set a time, a place, a flow.

BRITT:

Yeah - I need to do that. And then to get some results as fast as possible - with patience.

ALIN:

The thing to keep in mind with YouTube is that it genuinely is just practice for 6-12 months.

You almost need to walk in and think “For 6 months, no one will care, I won’t get subs, I’ll barely get any views, I won’t get sales. I’m just practicing.”

There’s 20 million videos uploaded to youtube every single day.

Its why everyone wants to grow on YT more than any other platform.

Basically, if I had to start over…

Here’s exactly what I’d do:

*I’d buy a soft light, iPhone microphone & tripod that stays setup 24/7 in my office

*I’d setup an exact time when to bulk record videos (let’s say Monday at 10AM, when I have plenty of energy)

*I’d carry a tiny little field notes around documenting and outlining my videos off the dome without touching AI with a 10-foot-pole

*I’d bulk record all those video ideas once Monday at 10AM rolls around

*I’d crush 8oz of espresso, edit the videos and schedule one video a week for the next month

*Then I’d look at analytics of what worked and what didn’t work like…

*Which thumbnails had a higher CTR?

*Which intros had the highest retention?

*Which topic had the most comments?

*Then I’d remake the winners

*Repeat

Speaking of…

I dropped a brand new video yesterday that you’re gonna love.

​The New Rules of Email Marketing (2027)​

👆Check it out here and enjoy

Your friend,

Alin “Taking Over YouTube” Dragu