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Quick story: Before 2003... Professional British cyclers really freaking sucked. In 110 years, British riders had won exactly one Olympic gold medal (and had never won the Tour de France) Which is a basically the World Cup but for cyclists. It was so bad that one of the top bike manufacturers in Europe refused to sell bikes to the British team because they were terrified of being associated with a team of losers would hurt their sales. Then in 2003…British Cycling hired Dave Brailsford as its new performance director. His brought this idea he called “the aggregation of marginal gains.” The idea was to break down everything that goes into riding a bike and improve each piece by just 1%. Then hope those tiny gains add up in a big way... So he started doing things like redesigning the bike seats to be more comfortable. … then rubbing alcohol on the tires for a better grip. … then having riders wear electrically heated over shorts to maintain the ideal muscle temperature while riding. Then they tested different types of massage gels to find the one that led to the fastest muscle recovery. They hired a surgeon to teach each rider the best way to wash their hands, to avoid catching colds. They also got the type of pillow and mattress that led to the best night’s sleep for each rider, and brought them along to hotels so the riders slept on the same ones every night. They even painted the inside of the team truck white, which helped them spot little bits of dust that would normally slip by unnoticed but could degrade the performance of the finely tuned bikes. Brailsford’s belief was that if you improved every area related to cycling by just 1%, you’d get a significant increase as it COMPOUNDS. And it freaking worked. Just five years later, at the 2008 Beijing Olympics, British cyclists won 60 percent of the gold medals available on the track. Four years after that, at the 2012 London Olympics, they set nine Olympic records and seven world records. That same year, Bradley Wiggins became the first British cyclist to win the Tour de France, and the team repeated the feat in 2013, 2014, 2015, 2017 and 2018. James Clear told this story in his book Atomic Habits and also sited: If you get 1% better each day for a year, you end up 37 times better by the end of it (1.01^365 ≈ 37.8). Here’s why I am telling you this… BECAUSE I HAVE A BRAND NEW 1% OFFER FOR YOU.I am bringing in Copywriting Master Andrew Gould to teach his most advanced sales page copywriting masterclass he’s ever taught exclusively inside of CopyCreator Club. That I can almost guarantee you will inject a 1% daily lift of sales across ANY copy you implement this on. Think about that… … if you have an offer right now that can convert just 1% better everyday for an entire year… You will multiply your sales by 37x. So if your offer sells $1,000 per year. With 1% daily copy lift, you can convert at $37,000 a year. Now obviously, there are other variables (people, pricing, positioning, product, problem, etc). But I’ve also seen it where updating the copy has injected far more than 37x in sales. (Last summer, I worked with an eCom brand that was making 30K/mo with their welcome sequence, I rewrote the copy and they immediately jumped to $100K/mo for the next 3 months. I have no idea how much after that cause I didn’t work with them anymore) And I remember talking to that eCom brand about their emails. I told them… “Listen, the only way you’re gonna make more money is to pay for more traffic or convert more of your current traffic.” I choose updating copy because you do it once and it pays your back forever without having to pay for more traffic. It’s like playing a video game with cheat codes LOL. And if you want Andrew Gould’s Copy Cheat Codes… START YOUR COPYCREATOR CLUB MEMBERSHIP BEFORE OCTOBER 21ST.👆👆👆 His masterclass goes live at 9AM EST on October 21st, 2026. If you join the club AFTER the call, you will NOT get access to the replay. But if you join BEFORE the call but cannot make it to the LIVE call — you will still get access to the replay. See you inside? Your friend, Alin “1% More” Dragu P.S. Here’s a few little teasers of what Master Gould will hit… — The three-part headline system used by the direct response giants (I don’t think this has ever been taught publicly before). — The incredibly effective “Elf” close (this one technique can make up for a lot of mediocre copy) — How to read your customer’s minds and write copy that feels like you have access to their search history — The vital differences between a text sales letter and a video sales letter (and how not knowing secretly hurts your sales) — A complete guide to voice tonality for VSLs (that makes even shy introverts inject Tony Robbins confidence into their pitch) — How the greatest copywriter of all time structured his copy (and no 4P or other crap you’ve seen regurgitated on Reddit)
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.