I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
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Last night, my wife rolls over in bed and puts her phone in my face… “Have you seen this?” “No babe you know I’m not on Instagram…” “Watch this…” I grabbed the phone out of her hands and click play. What I heard is truly disturbing. It’s a video from Dr. James Cooney Horvath who is a former teacher turned Cognitive Neuroscientist. He’s speaking at a public government council meeting… Here’s the transcript of that video word-for-word: Your child is part of the largest educational experiment ever conducted. Our kids are less cognitively capable than we were at their age. Since we’ve been standardizing and measuring cognitive development since the late 1800s… Every generation has outperformed their parents. And that’s exactly what we want. We want sharper kids. And the reason for this largely has been school. Each generation spends more time in school. We use school to develop our cognition. Congratulations you see the correlation. Until Gen Z… Gen Z is the first generation in modern history to underperform us on basically every cognitive measure we have. From basic attention to memory to literacy to numeracy to executive functioning to even general IQ. Even though they go to more school than we did… What happened around 2010 that decoupled schooling from cognitive development? It can’t be schools. Schools basically look the same. It can’t be biology. That hasn’t had enough time to change. The answer appears to be the tools we are using within schools to drive that learning. Across 80 countries, if you look at the data… Once countries adopt digital technology widely in school… performance goes down significantly. To the point where kids who use computers about five hours per day in school for learning purposes will score over two thirds of a standard deviation less than kids who rarely or never touch tech at school. And that’s across 80 countries. I have academic research stretching back to 1962 that shows the exact same story for 60 years… When tech enters education, learning goes down. It’s not the tech isn’t being used well enough or we haven’t been trained enough or “we need better programs”… It’s that we have evolved biologically to learn from other human beings, not from screens and screens and screens. Screens circumvent that process. Rather than determining what do we want our children to do and gearing education towards that we are redefining education to better suit the tool. That’s not progress, that is surrender. And it’s killing our minds. This is one of the reasons I’m so bullish on Skool > School. Last year, I built a Skool community for Copywriters. My friend Gasper built one for Entrepreneurs. And then ten million people built Skool communities for tennis, photography, chess, AI, business, writer’s clubs and so on and so on. I am fully convinced that if you cannot get an in-person human mentor for the specific thing you’re trying to learn — the next best thing is to be in a Skool community. One particularly that is run by a hands-on human that wants to help you win. I do that in my Skool community (go read my raving testimonials on the CopyCreator page) But my friend Gasper does it as well. In fact, I am going to be teaching a masterclass on my systems for a 4-hour workday inside Gasper's Skool in just a few hours (11AM EST). Click this link to join if you want to be part of this training (by a human, Yours Truly). And then stick around… It’s unbelievable what happens when you surround yourself with people… real mentors that want to help you… See you inside? Your friend, Alin “Certify For Education Cause I’m Wipin’ The Floor With These Schools” Dragu
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I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.