I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
delete your newsletter before 2027
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Yesterday, I was browsing the deep dark lands of the Twitter-Verse. Where Jay Clouse (multi-million dollar newsletter operator) tweets: “ARE YOU READING MORE OR LESS NEWSLETTERS THAN YOU WERE A YEAR AGO?”Here’s what people said: __ ROB: way less CODY: I have never read a newsletter. I am subscribing to less than I was a year ago though. Used to be a real solid subscriber. DYLAN: less RUBEN: A few key ones, but religiously. ERIC: Basically one sometimes JONNY: zero TOM: Far, far less. BRENNAN: I’m not really reading newsletters at all any longer - just have my agent summarize stuff that it thinks I might be interested in hearing about 👀 RYAN: Subscribed to more, reading less of most of them 😭 WILL: Less JON: My agent has never been more well-read. I actually read 2 newsletters, which is less than ever. ROSS: Zero now CAM: For me, the quality bar for a newsletter has gone up. I need to feel a strong connection to the writer or the content needs to be amazing NOAH: more video podcasts instead TERRY: My guess is fewer, but deeper. I cut the ones that read like a brand and keep the ones that read like a person. BUT THEN THE BEST ANSWER CAME FROM MY FRIEND — PARKER WORTH.He said: ___ Last week, I unsubbed from 100+ newsletters. Strictly because of AI content and writing. A lot of voices I used to love have outsourced to AI writing and I find the content to lack depth, novelty, or really anything emotionally compelling or intriguing. Those who survived: Alin Dragu Ben Settle Chris Orzy Kieran Drew And a couple of others, but that’s it sadly. Great time to be a good writer imo ___ RESPECT, MY GOODMAN!But that still doesn’t change the fact that 99.9% of people told Jay that they could give a rat’s 🍑 about newsletters anymore... What does that mean for you? What does it mean for me? A self-proclaimed Email Goat? Well goodness gracious it means were wildly… 🥳 SAFE FROM ELIMINATION! 🥳Cause I haven’t written a newsletter since 2022. Nor have I read any “newsletters” since God knows when. The last thing I want to read is some self-proclaimed exspurt highly curating a bunch of ChatGPT tips & “quotes” once a week with random ads for ThIs HaWt NeW AI ToOL they’re trying to sell you. Complete waste of time. Instead… I focus on writing… LIFELETTERS©(Yes, I’ve trademarked this with InstantIP so I’ll know if you try to rip my term off 🤣) People are interested in people. Specifically people who are actually experts with PROOF. And who work on their mission every single day. I have subscribers who have been reading my emails since 2022 when I launched this thing (almost 5 years ago!!!). They’ve heard stories of… — my son being born — my mom dying — a client refusing to pay me $33K — a pastor robbing me THEY’VE ALSO SEEN ME…— launch my YouTube — launch my skool community — grow my skool to $80k/year — grow my email list to 5000 — collaborate with Daniel Throssell (twice) — interview Ben Settle — interview Brian Kurtz — Launch Client Casanova, Email Goat, Template Tycoon, Write Publish Chill, Ultimate Flows, Client Keeper and three other products. You guys have seen me DO THIS LIVE! By writing an email every single day… …ABOUT MY LIFE AND MISSION.That’s what people really want. They want the real stuff. Not your fake curated BS list of tips we know you used your AI agent to write for you. So if you have a newsletter now… Delete it before 2027. No one wants to read it. Or turn it into a lifeletter©. Write every day. Tell great stories. Sell products that solve people’s problems. Don’t quit when you get shiny objection syndrome. And if you don’t know how to write lifeletters©… CLICK THIS☝️☝️ Your friend, Alin “Lifeletter Legend” Dragu
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Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.