Email Subscriber (who wants to remain anonymous) asks this question…

Hey man. I have a question for you but please don’t share my name if you decide to turn this into content.

I’ve been writing copy for about 4-5 years but am not having nearly the success I’d hoped with it.

I’ve tried cold outreach, Upwork, Fiverr, referrals. Practically everything you can think of. Sometimes I get good work but most times I’m bone dry.

Thankfully I have a full time job that pays the bills but I really wanted to make a career out of this.

I’m not gonna lie I don’t feel like that’s ever gonna happen.

You seem so optimistic about copywriting in general so I wanna know… what am I doing wrong? Is there really a future in copywriting? I don’t know.

First off, I haven’t seen this guys copy so he may suck.

But that’s neither here nor there based off what we really need to talk about.

Which is the Harsh Truth…

(Harsh Truth!?!? Oh no, AI is writing Alin’s Emails Now!?) 🤣

COPYWRITING ALONE IS NO LONGER A CAREER.

And honestly it NEVER was.

Even in the good ol’ days with Halbert, Bencivenga, Carlton, Makepeace and all the legends…

They tied their copywriting to a specific SALES CHANNEL and owned that channel.

For those guys, it was primarily direct mail.

Heck, Clayton Makepeace’s entire brand was called “The Total Package” because he sold Direct Mail Packages.

He still had to go a list broker, designer, USPS and a ho’ bunch of other people involved for his “copywriting career.”

It NEVER was just copy.

But even more so in 2026…

Copywriting may just take the cake on the most valuable but disrespected skill in the world.

Because writing is still the #1 communication in the world.

And sales is still the #1 skill in the world.

Which makes Copywriting the MF Goat — ya feel?

BUT HOW PEOPLE PERCEIVE COPYWRITING HAS CHANGED COMPLETELY.

Which is why our anonymous friend is presumably struggling to sell his skill.

Cause… 1) People think AI can do this skill and 2) He hasn’t attached the skill to a SALES CHANNEL

Here’s what you need to do my guy…

You need to become “The Goat” in a specific sales channel and then use COPYWRITING to be better than everyone else in that channel.

Here’s a ho’ bunch of options that rip in 2026.

*The “Meta Ads” Goat

Go master how to launch, test and scale cold traffic on Meta Ads.

My good friend Tatsuki Thomas did this. Great copywriter. Niched down into just Meta Ads for the last 18 months. Now he has a roster full of clients and people begging him to work on their stuff.

Because he understands how the platform works, the algo, funnels, ad creative, A/B testing. Unique to Meta.

*The “Email/SMS” Goat

You need to understand deliverability, flows, conversion tracking, retention tracking, domain health and ho’ bunch of stuff.

You see how this isn’t just “writing?”

*The “YouTube Shorts” Goat

Study entertainment, what hooks work, what stories work, the formatting, camera angles, scene stacking, storytelling sequences, rapid caption editing, on platform SEO.

Not just “writing a YouTube Script.”

Are you catching the drift???

You can’t be a one tricky pony!

*The “Sales Page” Goat

You can learn heat mapping, conversion tracking, control testing, AI deployment of landing pages, etc.

*The “Google Search” Goat

You can learn campaign setup, negative keywords, bidding, offer hooks, display ads, GTMs…

*The “GEO” Goat

This is hawt right now. You can master how AI scrapes websites to find quality information to generate inside of Claude, Gemini, ChatGPT and write articles, ads and other content to make your client’s website AI-friendly.

*The “Funnels” Goat

You can master funnels inside of ClickFunnels or GoHighLevel. From ads to emails to sales page to bumps to One-Time-Offers to downsells to every which way.

Or my favorite…

*Be Your OWN Client

Build your own audience on social media by writing online. Move them to an email list. Sell them a great offer like a low-ticket community or high-ticket coaching.

Either way, you’d still have to learn all these skills.

How to build funnels, write killer hooks, create YouTube shorts, launch sales pages, run ads.

There is NO “just writing copy.”

IT DOESN'T EXIST!

But the good news is…

I built an entire community around learning all of this.

Inside of CopyCreator Club, there’s lessons on funnels, product building, email marketing, copywriting mastery, conversion tracking, sales pages and ho’ bunch more.

And I book a master guest to teach a new skill every month!

So if you want a place you can hang out, ask questions, get on live calls and learn the most valuable marketing skills in 2026.

​CHECK IT OUT NOW 🫲

Hope this helps!

Your CopyCreator friend,

Alin “El Copy Goat” Dragu

P.S. I offer a 30-Day El Copy Goat Guarantee for my club. If you join and aren't absolutely BLOWN AWAY in your first 30 days, I'll give you your money back.

(It's $50 bro... you'll get that value back in an hour lol)