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Email Copywriting

7 lies from linkedin gurus


There’s this trend happening online.

Where marketers on Twitter & LinkedIn are regurgitating BS they’ve heard other parrots regurgitate about “internet marketing” and the “copywriting industry” and take it as gospel…

…without testing or proving it themselves.

Just so they can get cheap views and clicks.

SO I DECIDED TO EXPOSE THEM 😎

By demolishing some of the most obvious lies they’ve said.

(If I miss any, feel free to reply and add to this list!)


“Open rates don’t matter.”

If you got 1% open rate, it wouldn’t matter?

How can people click your links and buy your stuff if they don’t first OPEN your email?

“Copywriting is saturated”

I can count ON MY HANDS the number of good copywriters there are today.

Take away their Claude subscription and you’ll wipe out 99% of “copywriters”

“Cold ads get you bad leads.”

You get what you ATTRACT.

Cold ads scale your exposure. It doesn’t choose the quality of person you attract.

The bait you put in the water is the fish you’re gonna get.

“Info Products are dead.”

AI-prompted low effort google docs sold by brocolli headed basement dwellers with no proof is dead.

Players With Money buy info from people they trust that can PROVE the success they’ve had with it.

“Hyper salesly copy like Halbert, Bencivenga, Brunson & Kennedy wrote doesn’t work anymore…“

You sure about that cheech?

Have you A/B tested it?

Or are you just talkin’ out your rear caboose again with NO PROOF?

Cause my conversion rates say differently.

That whole “cart closes in 2 hours” or “flash sale 50%” still works and if you think it doesn’t then stop using it.

“AI can write good enough copy”

Good enough to who?

To people who never wrote copy or a sold a thing in their life?

Sure.

But you forgot…

… there are levels to the game.

I’m on another level you’ve never even seen with your twinkling little eyes cause there’s no windows in that basement.

Tell me, if AI can cook anybody…

Why are eCom brands scrambling to hire Meta Ads Copywriters (AKA “creative strategists”)?

Why are direct response giants like Agora & NewMarket Health paying insane royalties to real copywriters?

“You don’t need 100,000 subscribers, you need 1,000 true fans”

You have 1,000 true fans…

… now what?

You’re good? You don’t want anymore customers?

Of course you do!

Stop lying to yourself.

Shut your pothole and go write your “cart closes in 2 hours” email.


Did I miss one?

I’m sure I did.

The immoral of the story is…

DON’T BLINDLY BELIEVE GURUS.

Including me.

Go test it for yourself with your own money, experience, time and effort.

The same exact way I learned every “rule” that I wrote in Client Casanova -- a short mentorship guide that I wrote from 12 years of doing client work.

Every rule in there came from my EXPERIENCE.

Which is rare nowadays.

If you do client work and want to be relieved from the years of heartache and trouble I went through…

​… I highly recommend you click this link.​

Your friend,

Alin “Not a Parrot” Dragu

P.S. The price of Client Casanova is doubling in a few weeks from $27 to $55. I’ve been working hard to migrate all my software over to ClickFunnels. Once that’s finished, many of my products are getting repriced at the value they deserve, including this one. It’s criminally underpriced right now. My life doesn’t change at all by you buying a $27 guide, it’s your life that benefits so no pressure from me. I'm good either way.


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