profile

Email Copywriting

[⏰6H] I roasted a client’s world-building!


Last year, I did marketing consulting for one of my good friends who is the CEO of a Christian Meta Ads agency…

… where they paid me a phat check to brutally roast their brand!

HERE'S WHAT HAPPENED...

We’re sitting in the conference room with charcuterie and a Napa Pinot Noir wine looking at the company’s "brand world."

Things like:

— the website

— social media

— email campaigns

— visual branding

— tone of voice

— products

I’m screen sharing my MacBook to a massive 80” TV while the rest of their team is taking their pick of goat cheese and grapes.

As I’m showing them their own company’s brand…

I pass out a handful of index cards.

“I want each of you to write down ONE word that you think describes us after what you just saw. But don’t show anyone yet.”

They quietly stare the tiny little white paper then scribble down a word.

I go around the table and have them reveal their words one-by-one.

— SMART

— FUN

— AFFORDABLE

— PROVEN

I look around the room for a second…

“Do you notice how none of your words have almost anything in common?”

THEN I HAVE THEM DO THE SAME EXERCISE AGAIN AFTER SHOWING THEM APPLE’S BRAND.

The words we got:

— LUXURY

— SIMPLE

— EXPENSIVE

— QUALITY

“Do you SEE the difference!?…

Our world is broken. Our website sounds different than our emails. Our social media looks different than our funnels. The messaging is scattered. People won’t buy or stay cause your world whiplashes them.”

NOW I WANT YOU TO DO THE SAME THING FOR YOUR BIZ…

Or your clients.

I don’t care.

Either way, I just want you to see…

…Is the world that you built the world you want?

Do you have the customers you want? Or do you attract the wrong people?

Do your products feel connected and congruent? Or are they all over the place?

Does your writing match your visuals?

Do all your marketing channels feel cohesive? Social? Email? Website?

Do you look, feel, taste and sound like YOU or are you a copycat of everyone else (therefore irrelevant)?

THIS IS THE CRAP YOU NEED TO BE THINKING ABOUT!

And it’s exactly why I’m bringing in…

... Daniel Throssell himself to teach an exclusive masterclass inside of CopyCreator Club TONIGHT AT 11PM EST!

Daniel will be peeling back the layers to teach us his…

WORLD BUILDING SECRETS!

We’re going to syphon his brain asking…

We’re going to syphon his brain asking…

— For someone brand new to worldbuilding, where do you start?

— Do you have a hierarchy of importance for the pieces of a world — setting, characters, recurring themes, vocabulary?

— How do you get someone addicted to your world?

— Is there any part of your world that exists mainly because you know your market eat it up — not because you’re personally that into it?

— What businesses outside of copywriting, in your humble but correct opinion, absolutely nail world-building?

— How do you balance worldbuilding vs selling?

— How would you world-build for a client? (Or would you?)

AND A HO’ BUNCH MORE!

WE GO LIVE 6 HOURS!

If you want exclusive access to the LIVE masterclass… CLICK HERE TO JOIN COPYCREATOR NOW!

But wait ⚠️

Something you should know before you make a decision…

To protect the integrity of this exclusive masterclass — I will be REMOVING my 100% Money Back Guarantee on CopyCreator until AFTER this masterclass in order to deter trolls, pirates and plebs from trying to come in, steal this, cancel and try to get a refund.

I will also instantly ban any new member that I feel mayyyy be a pirate.

And I won’t even tell you. I’ll just do it. Cause it’s my business and I can do what I want. And what I want is to protect my club and my honored guests.

Otherwise, if you’ve been on the fence about joining CopyCreator…

… now could not be a better time 😜

CLICK THIS BUTTON TO JOIN NOW

☝️☝️☝️

Your friend,

Alin “Toasts & Roasts” Dragu

P.S. If you join CopyCreator before the live call but can’t make it live, I will send you the replay. But if you join after the call, you CANNOT get the replay.


📧 EMAIL EXTRAS

🕹️ Want me to help you grow your one person business by writing emails like this? Glorious! Check out my Skool community here.

💌 Did someone send you this email? God bless them. Obviously your friends have great taste! As a thank you, click here to join my email list and snag a few gifts for yourself (you don’t have to share with your friend 😜)

📖 Love reading? Checkout my book club on Skool,.

🎁 Send me free stuff? I accept freshly roasted coffee, vintage books, love letters & luxury watches. Also, whoever mailed me their resume… I don’t hire anyone who strokes ChatGPT. Mail gifts to Alin Dragu, LLC, PO BOX #128, Flowery Branch, Georgia 30542 USA.

🙋‍♂️Have a question? Hit reply and ask away! I respond to most people and often times turn stupid questions into public emails where I shame you for trying to troll me. It's a great time for everyone!

📽️ Wanna learn stuff but aren’t ready to cough up dough for my products yet? My YouTube channel has 40+ hours of free training on copywriting, email storytelling & one person biz.

👮‍♂️ My bodyguards told me to put this in: This email was sent by Alin Dragu as owner of Alin Dragu, LLC. Copyright © 2026 Alin Dragu, LLC. All Rights Reserved. No part of this email may be reproduced, transmitted in any form or stuffed into your little ClaudeBot to rip me off by any means without written permission from Alin Dragu, LLC. And no, you don’t have permission. So don’t ask. Also, legally I am supposed to disclaim that my links may be affiliate links that earn me money. I can guarantee you that any link in my emails absolutely earn me money. If they do not, reply immediately because something has gone horribly wrong!

💔 Hate my guts? Tired of reading my overly optimistic and sensational storytelling emails that everyone else loves but you? No worries! There’s an unsubscribe button down below. Just make sure you smash it really hard before you go. It’ll make you feel better.

Email Copywriting

I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.

Share this page