I got this reply yesterday when I announced the World Building Secrets Masterclass with Daniel Throssell 👇

This sounds awesome but I gotta ask. What exactly is world building?? I mean I get it but not really lol I’m trying to figure out if this is for me or not. Thanks.

—Wayne Whurld

Wayne, you were not the only person to ask me a similar question…

So sharpen your pencils kids, let me learn ya something 😜

WELCOME TO WORLD-BUILDING 101!

I’m your Happy Host & Email Legend — Ellllll Copy Goat!

Let me start with something superrrrrr easy…

Who here has read a fiction novel or watched a movie recently?

Hands up! Hands up!

🤚🤚🤚

Yes yes — I see your hand!

Goooooood.

Let’s start there.

Let’s name a few you love…

— Avengers

— Spiderman

— Hunger Games

— Harry Potter

— Lord of the Rings

— Stranger Things

— Red Rising

You like these right?

Let me ask you…

HAVE YOU EVER WONDERED WHY THESE SHOWS ARE SO INCREDIBLY ADDICTIVE?

OR WHY YOU GET EMOTIONALLY ATTACHED TO WHAT IS A COMPLETELY FICTIONAL STORY?

🤔🤔🤔

Why do we care if Thanos snaps his fingers and kills half the population?

Or if Voldemort kills Harry and evil rules?Or if Frodo makes it to Mordor to destroy the ring? Or if Katniss ever sees her family again? Or if Peter Parker loses his memory and may never end up with Mary Jane?

The reason you care is because you’ve built a relationship with the world and characters.

(Fictional or not… the relationship is real)

Every great story is built around a “world” that sucks you deeper and deeper into the experience...

A World = Places + People + Rules + History + Culture + Conflict + Consequences

In a fictional story like Spiderman for example…

You have people = Peter Parker, MJ, Ned, Happy Hogan, Aunt May…

Places = New York City

Rules = Peter doesn’t kill people; keeps identity secret to protect loved ones

History = Got bit by a radioactive spider and unwillingly became a super hero

Culture = College students in a big city trying to live a normal life but struggling with the calling to protect the world from evil and despair

Conflict = Enemies like Green Goblin, Mysterio, Doc Ock, Electro, Sandman, etc… always trying to take over the world

Consequences = Peter sacrifices school, success and even relationships to fulfill his duty as Spiderman… and doesn’t know if he regrets it or not

ALL OF THIS CREATES A STORY & WORLD THAT PSYCHOLOGICALLY INJECTS DOPAMINE INTO YOUR BRAIN… MAKING YOU WILDLY ADDICTED TO WHAT HAPPENS NEXT.

Which is why Spiderman: Brand New Day grossed $2.48 billion worldwide…

… making it one of the biggest box offices movie launches in the world!

I want you to pay attention to this…

Spiderman: Brand New Day is one of the biggest launches ever because of how many tickets were pre-sold…

… meaning customers were already SOLD on buying and experiencing it because they are already invested in the Spiderman World.

(More on that in a second)

But lets flip it and reverse it...

HOW IN THE DICKENS DOES THIS APPLY TO MAKING MONEY WITH BUSINESS? 🤑

ENOUGH OF THIS MOVIE AND NERD BOOK TALK!!!

Let me show you how Australia's #1 Copywriters, Daniel Throssell, does it.

First…

Daniel has created a repetitive cast of characters in his world → Rude Deli Guy, Pre-newsletter Guy, his assistant Paris, his friend Flop, his wife and kids… (some fictional, some real).

He intentionally has taken the title of Australia’s #1 Copywriter (which also creates a place)…

… then he further expands that place by writing his paid newsletters from his own fictional world of Copyland.

His emails constantly emphasize the “rules” of being in his world like… (some very controversial)

— He’s banned 1/3 of the entire world 😯

— He scalps trolls publicly

— He doesn’t take on clients

— He sends an email every single day

— He never sells a product he has not personally vetted for excellence or personally used

And that’s just scratching the surface…

His writing style itself is a bombastic, fun and optimistic character he’s built over six years that you’ve grown to love (or hate).

And he’s probably most famous for…

The intense CONFLICT he’s been a part of in the copywriting world!

🫨🫨🫨

He was banned from the r/copywriting Reddit group.

He single-handedly took down a pirating site that tried to steal his course.

He banned 33% of the entire world from joining his email list.

He’s been in multiple back and forth heated "battles” with other A-list copywriters (like Stefan Georgi).

Then there's the CULTURE of his business…

— How he uses anime characters to tell stories

— How his app and email footer are designed like a video game menu

— The use of super consistent branding across everything he publishes (app, newsletter, website, emails, etc)

THIS IS ALL MASSIVELY INTENTIONAL!

So much so that he has won every single affiliates sales contest he's ever been a part of...

... against people who have MUCH BIGGER email lists than him!

Which goes back to the pre-sold concept I told you about earlier.

Daniel keeps beating everyone because anytime Daniel sells a product... we are pre-sold on it.

Everyone else is trying to make the sale during the contest...

Daniel's sales are already made because he was world-building before he ever launched it.

That’s the secret power of world building.

But the Big Friggin’ Problem most people run into with World Building for business is…

THEY DON’T KNOW HOW TO DO IT!

Which is exactly why I’ve brought in Daniel Throssell himself to teach an exclusive masterclass inside of CopyCreator Club tomorrow night at 11PM EST!

Daniel will be peeling back the layers to teach us his…

WORLD BUILDING SECRETS!

We’re going to syphon his brain asking…

— For someone starting from zero, where do you actually start building a world?

— Do you have a hierarchy of importance for the pieces of a world — setting, characters, recurring themes, vocabulary?

— How do you get someone addicted to your world?

— Is there any part of your world that exists mainly because you know your market eat it up — not because you’re personally that into it?

— Are there copywriting or business worlds other than your own or Ben Settle’s that we should study?

— How do you seamlessly transition from world-building to selling in one email?

— How would you world-build for a client? (Or would you?)

AND A HO’ BUNCH MORE!

WE GO LIVE IN 29 HOURS AT 11PM EST, SEPTEMBER 22ND.

If you want exclusive access to the LIVE masterclass… CLICK HERE TO JOIN COPYCREATOR NOW!​

But wait ⚠️

Something you should know before you make a decision…

To protect the integrity of this exclusive masterclass — I will be REMOVING my 100% Money Back Guarantee on CopyCreator until AFTER this masterclass in order to deter trolls, pirates and plebs from trying to come in, steal this, cancel and try to get a refund.

I will also instantly ban any new member that I feel mayyyy be a pirate.

And I won’t even tell you. I’ll just do it. Cause it’s my business and I can do what I want. And what I want is to protect my club and my honored guests.

Otherwise, if you’ve been on the fence about joining CopyCreator…

… now could not be a better time 😜

​CLICK THIS BUTTON TO JOIN NOW​

☝️☝️☝️

Your friend,

Alin “Whurld Builder” Dragu

P.S. If you join CopyCreator before the live call but can’t make it live, I will send you the replay. But if you join after the call, you CANNOT get the replay.