It’s 8:25AM as I write this.

I’m sitting on a patio chair in my backyard listening to the birds chirp while the morning sun keeps my coffee warm.

I’ve been on vacation for the past week.

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Straight chillin ☕ 😌

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I didn’t go anywhere but just took some time off to let my brain chill.

✔️ My family and I went kayaking.

✔️ We saw “King of kings” at the theatre.

✔️ We went to a new comic book store and bought a bunch of Pokemon cards.

✔️ We did a 4-mile hike up a mountain (with 3 kids mind you haha!).

✔️ We made the most incredible homemade pasta dinner with garlic rolls and hand-chopped Cesar salad.

✔️ We brought two TVs into the living room and did an old school game night playing PacMan and Super Smash Bros.

✔️ We hit the Tennis courts.

✔️ Went fishing at the lake.

✔️ Devoured a medium-rare at our favorite steakhouse.

It’s been a Dragu favorite!

And the entire time I’ve done my absolute best to disconnect from the online world.

Less Twitter.

Less reading emails.

Less trying to build my companies.

Just chill.

The problem is…

Stepping away from all that stuff cleared my mind so good…

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I GOT A BUNCH OF NEW IDEAS!

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Haha!

I got an idea for a product launch that I’ve NEVER SEEN anyone in the copywriting industry ever do.

(But I will do it and blow your freaking minds)

I got an idea for a social media app for writers that gamifies a daily writing streak.

(And even started building it in firebase)

I got a bunch of ideas for articles to write for eCom business owners to help them with their emails.

(Pumping those out soon)

I even nailed the “big idea” of my new copywriting book that I’m writing…

In fact, the big idea is so dang big…

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It may change my entire copywriting brand!

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(More on that later)

All this was a hard and fast lesson that reminded me of the wisdom from Joe Sugarman.

He wrote in his book The Adweek Copywriting Handbook – his best idea generator was “incubation.”

Stepping away from his desk and playing a round of golf.

Or going on his boat.

Or having coffee with friends.

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Ya know, being human?

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And after 7 days of pure incubation, I’ve got more A-List business ideas than a guy who has prompted ChatGPT 7,000 times.

Think about this:

I have the advantage.

All my ideas are original. Not generically & algorithmically fed.

And I got them while enjoying my life.

(As opposed to sitting in a dark room staring at blue light, taking supplements to make up for lack of sun)

In a world where everybody is outsourcing their thinking, you become the top 1% by letting your brain stew without outside interference.

Let that sink in.

(Seriously)

If you want to know more about my daily copywriting routine:

​Here’s a youtube video I made you should watch now.​

Your copywriting friend,

Alin “Professional Life Enjoyer” Dragu