Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
My kids aren’t going to college…
Well… At least my son Liam isn’t 🤣 Because that sweet boy has told his papa that he wants to own his own business just like his Dad! And my goodness is he ripe for it! A couple of weeks ago, we were watching Shark Tank and saw the pitch for CleanGreen Golf Balls. The two brothers Rami and Sami (Why kind of mother would do that to them!?) from Bastrop, Texas are on track to make $7M in 2026 finding lost golf balls in ponds and rough arenas on courses and then reselling them online! Liam...
"Organic content doesn't scale..."
Yesterday, I saw this tweet from George Ten (Grammar Hippy). Seriously learn how to convert cold traffic. I’m telling you that as someone with 200k+ followers and a big email list. Organic doesn’t scale unless you’re Hormozi. Before I dive into my little rant… Let me make sure you’re wearing your Big Boy Pants. I VEHEMENTLY disagree—nay—loathe the sheer idea that “organic doesn’t scale.” BUT… I really like George. He’s a fantastic copywriter. And he does a great job writing ads and emails....
Going through a brutal season?
Here’s a private question I got in response to yesterdays email… Hey Alin, I have a question. It’s not really a copywriting question, and more like a… life question I guess? I’m in kind of a difficult season right now, where I’m working 55-60 hours/week atm (I’ve got 3 clients currently), and am making about (redacted)/month, trying to save up money for when my wife and I move to a new city and down to one income (mine) in a couple of months. (She’s going to medical school. And — right now...
Two things...
First, I got the most incredible Bible(s) I’ve ever owned. I mean look at this… I got them from a company called Bibliotheca. They’re hand pressed in Germany by a publishing company called Buchbinderei Spinner. The covers are handwoven linen with beautiful thick cotton paper inside. (Reminds me of what Claude Hopkins says — “The product itself should be its own best salesman”) It makes reading the Bible feel like classic literature. And if you’ve been whiffin’ around my list for any sort of...
Happy Birthday To My Smokin' Hot Wife!
Happy Birthday to my smokin’ hot wife! She started dating me when I just a wee little lad. A 17 year old El Copy Goat. That’s how I know she was after me for my looks, not my money. 🤣🤣🤣 Now we’ve been together 16 YEARS! (That’s older than some of you newbs have been alive😜) Unc has a lot of stories displaying my wife’s infinite wisdom… HERE’S A STORY ABOUT THE DAY I THREW MY BED OUT THE WINDOW. True story... When Adriana and I got married — I was 19, she was 20. We rented a luxurious little...
Good morning, Gen Z. Sick of AI?
According to the research nerds at TechBrew… Here’s what they have to say about it: A new study shows the generation most affected by AI, Gen Z, is also the one turning against it fastest. Meanwhile, companies can’t get their own employees on board, and the CEOs driving the boom seem genuinely puzzled by the backlash. A Gallup survey released Thursday found that the share of young people who feel “excited” about AI dropped from 36% last year to 22%. Those who feel “angry” jumped from 22% to...
5 weird things I’m doing to live AI-Free
1… Wear an analog watch ⌚ A couple of years ago, I ditched my Apple Watch for a Casio G-Shock. I’ve since collected quite a few watches (as it’s become a nasty little habit 😜) But hey — I don’t get notifications on my wrist telling me to "stand up." (I'm at dinner with my friends, you want me to just stand up randomly!?) Pro tip… Buy atleast one really nice watch. A Tudor Blackbay. Omega Seamaster. Rolex Datejust. You would be shocked how many people start a conversation with you just to talk...
Can Therapy help your marketing?
There’s this concept in psychological therapy called “The Field.” The idea is that whenever the “Universe” (Or in my case, Jesus) wants you to know something... You start seeing that “something” in your life in different ways. A friend may mention it. You listen to a podcast and the guest says something about it. You watch TV and it’s in the show. That’s the Field. When that idea is in and all around you. Secretly nudging you. Well... I had my own “field” moment this week. Here’s what...
I coached Alex Hormozi’s students 😳
Last Thursday, Alex Hormozi went live on YouTube. He was taking calls to help people solve their business problems. Pretty much like the Dave Ramsay show but with people trying to scale their $1M businesses instead of figuring out how to pay off their 2002 Jeep Wrangler. I was in the live chat and noticed a bunch of people asking questions that weren’t getting answered… So I threw on my cape and loudly exclaimed… NEVER FEAR! EL COPY GOAT IS HERE! I skrate up started coaching people in the...
[3H⏰] Last Call for New Age List Builders Masterclass!
ERRRR — QUICK ANNOUNCEMENT 👇 🚨 LAST CALL FOR “NEW AGE LIST BUILDERS!” 🚨 THE LIVE MASTERCLASS WITH PARKER WORTH STARTS IN 3 HOURS! (FROM THE TIME YOU RECEIVE THIS EMAIL 😉) CLICK HERE TO HOP IN COPYCREATOR CLUB BEFORE WE GO LIVE! ** IF YOU JOIN THE CLUB BEFORE THE CALL BUT CAN’T MAKE IT LIVE, YOU’LL STILL GET ACCESS TO THE INSTANT REPLAY ** Quick story. Last month, when I did this exact “last call” email for Andrew Gould’s “Sale Pages Simplified” Masterclass… I had to ban a brand new Club...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.