Email Copywriting

💥 ** PLOP! ** 💥 “Whoa, what are these?” I ask my wife, Adri. “Remember Mr. Dennis from next door?” “Yeah, he passed away last year…” “His wife found these in the garage.” “What are they?” “They are Apple Computer’s from when he worked there.” “Oh yeah! I forgot he worked at Apple!” “She was going to just throw them away… I figured you’d like them!” “Wait a minute… are you telling me these are original Mac’s from when Dennis worked there in the 80s!?!?!” “I think so… open them.” OPEN THEM I...

The adventures of “El Copy Goat Shoving His Entire Business Into ClickFunnels” continues! Yesterday, I was moving all of my lead magnets from Carrd to ClickFunnels. And I was copy & pasting the headlines, images, design, etc… I WAS CRINGING AT MY OWN COPY! 🥴 YOU FOOL! You’re better than this! Ahhh I’m utterly disgusted in myself! But at the same time… …it’s very clear that I’ve become a Super Saiyan Copywriter compared to what I was. I feel the power of salesmanship surging through my blood…....

“Did your golf club just SNAP IN HALF!?” yelled the gentlemen right next me… “Uh yeah… I guess it did…” 😅 I look around to see if anybody else but that guy saw it. Because… THAT WAS THE MOST BIZARRE THING I’VE EVER DONE AT THAT GOLF RANGE! Here I am… … just blowing off some steam after a crazyyy day of writing promo emails. And after a few swings with my driver, the head snaps off and flies 100 yards out! Look 👇 Craziest thing I’ve ever seen! Then the guy next to me that saw it happen starts...

Gosh it has been a HOT minute since we did an #AskAlinAnything. And the questions have been pouring in! So how about today we do a… ⚡ Q&A LIGHTNING ROUND! ⚡ Starting with this one… What are your three favorite sales letters ever? Is hand-copying worth it? — CopySlacker by Ben Settle — Double, Triple, Quadruple by Frank Kern — Campaign Conquerer by Daniel Throssell — Orrrrr (Bonus?) Water Bottle by Gary Halbert As for the hand-copying… … I’ve found that to be an utter complete waste of time. 🤣...

Quick little back story… Since the inception of my email-based business back in 2022, I’ve basically pitch-patched this thing together with software. (Which will make sense when I reveal to you my dirty rotten sin…) The tech stack for 90% of my business’s life looked like: *Kit for emails *Wordpress for website *SiteGround for hosting *Bricks for site builder *ThriveCart for cart / funnels *Carrd for landers / sales pages *BestSubscribers for buyer analytics That’s not even touching things...