Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
#AskAlinAnything is BACK!?
Gosh it has been a HOT minute since we did an #AskAlinAnything. And the questions have been pouring in! So how about today we do a… ⚡ Q&A LIGHTNING ROUND! ⚡ Starting with this one… What are your three favorite sales letters ever? Is hand-copying worth it? — CopySlacker by Ben Settle — Double, Triple, Quadruple by Frank Kern — Campaign Conquerer by Daniel Throssell — Orrrrr (Bonus?) Water Bottle by Gary Halbert As for the hand-copying… … I’ve found that to be an utter complete waste of time. 🤣...
Copy Client Red Flags 🚩🚩🚩
Yesterday, I got this really freaking good question in my email inbox. Hey Email Goat. I have a question. I am about to hopefully close my first client. It’s an eCom brand that I’m going to do emails for. But I’m wondering, are there red flags I should look for before I sign these guys on? I LOVE this. Such a mature question to ask since most copywriters act like Needy Fiends when it comes to clients (which is the ultimate repellant of money). And yes. There certainly are Red Flags that tell...
but… why……..!?!?! 😭😭😭😭
Behold… Yesterday I riled up the Marketing Gods by coming out of the closet (un-gay) claiming my new allegiance to none other than ClickFunnels. And by gollee if I did not ruffle up some feathers with that one! Hahah. Honestly… I was not expecting that! Here are just a handful of replies I got from yesterdays email. What a killer email… And that urgency on the offer was just too clever. Bought it with the order bump. No way ClickFunnels is that good… I’ve tried to avoid it for years. I...
I committed a dirty rotten sin 🤐
Quick little back story… Since the inception of my email-based business back in 2022, I’ve basically pitch-patched this thing together with software. (Which will make sense when I reveal to you my dirty rotten sin…) The tech stack for 90% of my business’s life looked like: *Kit for emails *Wordpress for website *SiteGround for hosting *Bricks for site builder *ThriveCart for cart / funnels *Carrd for landers / sales pages *BestSubscribers for buyer analytics That’s not even touching things...
Ex-Doomscrolling Fiend Runs OFFLINE biz
Yesterday, I got a private message inside of CopyCreator Club (which is a massive benefit of being a club member… priority support from me… I’ve even had club members ask me for dating advice… haha happy to help 😅) Anywho. Here’s the message I got (sender anonymous cause not sure he wants me sharing). CLUB MEMBER: Hey Alin How did you get out of doom scrolling man Ive been wanting to get out of it Today there’s no electricity and it feels great Life feels like 2007 again Slower, quieter, and...
my lazy 6 minute routine to riches
An envious Email Subscriber Clayton S. sent this reply to my inbox a few days ago… Hey GOAT. I hate that I missed that Daniel Throssell world building masterclass but 4am my time just wasn’t happening 🤣 but I did have a question for you. Did you see his morning routine email? A six hour morning routine! That dude is on another planet! I’m curious what is el copy goat’s morning routine? Is it like throssells? Cheers So that crowd wants to know if Romania’s #1 Copywriter is as disciplined and...
RUUUUUUUUUN 🏃♂️💨
Here’s something you may not know about Romania’s #1 Copywriter — AKA Yours Truly — AKA Me 👋 I’ve been running since 2020… …from the police on the accusation of writing emails so good they might be illegal! 🤣 ✅ DAD JOKE DONE No but seriously. Running. Like this 👇 ME RUNNING THE LULULEMON 10K RACE IN ATLANTA W/ A FRIEND BUT IF I CAN CONFESS SOMETHING… …I’ve not been running nearly as much as I used to. In 2024, I ran 601 miles. in 2025, I ran 527 miles. In 2026 so far… I’ve ran 102 miles 😣 I...
I've been secretly researching my customers...
Every Wednesday, I host a live call inside of CopyCreator Club… …and I open every single call with a fun game! (Which has been royally ripped off by other communities now lol) It’s usually something like “Click Or Skip” where I show you an ad, or email subject line or YouTube video and you tell me: WOULD YOU CLICK IT? OR SKIP IT? Here’s an example: Look at this YouTube video… Would you CLICK IT or SKIP IT? … .. . ….. .. Okay, you’ve got your answer!? AWESOME! Let’s do one more… What about...
uh oh... troll time!
Last night, I was sitting on the couch with a warm latte reminiscing on old stories with Adriana… … when she reminded me about the time I got trolled ten years ago! “What happened again? I don’t remember!” I tell her. “You don’t remember this!? Your brother got married…” “Which brother? Paul?” “Yes, Paul got married and didn’t tell anyone.” “Oh yeah cause he was living in Montana!” “Yes exactly…” “But Paul didn’t troll me.” “No your brother Paul didn’t, but a different Paul did.” “A different...
“Nobody is buying today.”
Last week when I was down in Florida on vacation… … we went to our first fancy Farmer’s Market. There was a slewwwww of little tents like this 👇 People selling pickles, oranges, grass fed beef, super juice drinks, soaps and ho’ bunch of other stuff. As I was walking down the crowded strip in 98 degree florida weather with three kids… 🥵 … I stopped at a bagel booth. The guy at the booth was just sitting there texting. “Hello” -- he said as he glanced up for a split second before looking back...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.