Email Copywriting

Yesterday, I was browsing the deep dark lands of the Twitter-Verse. Where Jay Clouse (multi-million dollar newsletter operator) tweets: “ARE YOU READING MORE OR LESS NEWSLETTERS THAN YOU WERE A YEAR AGO?” Here’s what people said: __ ROB: way less CODY: I have never read a newsletter. I am subscribing to less than I was a year ago though. Used to be a real solid subscriber. DYLAN: less RUBEN: A few key ones, but religiously. ERIC: Basically one sometimes JONNY: zero TOM: Far, far less....

yesterday CopyCreator Club member + ex-Agora copywriter Rick Peterson pulled up to my DMs with book notes from “The 7 Lost Secrets of Success” by Joe Vitale 1992 this book is OOZING aura every generation should read it especially Gen Z but ngl they’d understand ZERO of it bro would hit page 2 and go 🧍♂️ so i did what any unc would do i REWROTE the 7 secrets INTO GEN Z for your joy for your entertainment for your brain cells (RIP) it’s giving main character copywriting enjoy =) chat ts is NOT...

There’s this trend happening online. Where marketers on Twitter & LinkedIn are regurgitating BS they’ve heard other parrots regurgitate about “internet marketing” and the “copywriting industry” and take it as gospel… …without testing or proving it themselves. Just so they can get cheap views and clicks. SO I DECIDED TO EXPOSE THEM 😎 By demolishing some of the most obvious lies they’ve said. (If I miss any, feel free to reply and add to this list!) “Open rates don’t matter.” If you got 1% open...

Easily the most asked question I've gotten all year. That and "pls firzt client sirr help me?" (Which I ignore) But this question just came in fresh this morning: Hi Alin, How large does an email list typically need to be to generate a decent profit? Roughly what percentage of your subscribers make a purchase each month? I currently have around 700 people on my list, but sales have been lower than I expected. I’m trying to understand whether I need to grow my list or improve what I’m...

“Gentlemen.” The waiter says as he approaches our table holding up a picture of a Tres Leches cake. “Could I interest you in a dessert?” I look across the table at my friend — Alex — who’s flown to Atlanta all the way from London. “You ever have Tres Leches?” I ask. “Never.” I look back at the waiter and say, “My good man, can I ask you a weird question?” “Of course.” “Do more people order dessert when you show the picture vs when you just ask?” “Oh definitely.” “Out of ten, how many people...

The horror story I am about to share with you is so borderline insane… I almost thought about not sharing it… BUT… I’m gonna do it anyway 🤣 HERE’S WHAT HAPPENED Yesterday, I got a call from one of my good friends who is the CEO (Let’s call him Tim) of a massive audio company that helps churches. He was just pickin’ my brain about his funnel (as are 80% of the calls I get from my friends 😅). And I made the offhand comment of… “When’s the last time you went through all your competitor’s...

It’s 12:17PM. My over-ear headphones are on (Beyerdynamic DT700, cause that No Radiation Life, ya know?) I’m locked in. Absolutely dialed. No cap. All rizz. 100% aura. Writing copy. Funnels. Conversions. Upsells. Downsells. Bumps. AI can’t touch this. Grok is scared of me. Claude is studying my every move. Gemini is prompting daddy. The flow is happening. Then out of nowhere… I'M DISRUPTED! ...By the frantic Fedex guy I see through my window bolting up to drop off a mysterious black box. Hmmm...