Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
psychotic ex-client needs to be in jail...
The horror story I am about to share with you is so borderline insane… I almost thought about not sharing it… BUT… I’m gonna do it anyway 🤣 HERE’S WHAT HAPPENED Yesterday, I got a call from one of my good friends who is the CEO (Let’s call him Tim) of a massive audio company that helps churches. He was just pickin’ my brain about his funnel (as are 80% of the calls I get from my friends 😅). And I made the offhand comment of… “When’s the last time you went through all your competitor’s...
mystery package shows up at my door…
It’s 12:17PM. My over-ear headphones are on (Beyerdynamic DT700, cause that No Radiation Life, ya know?) I’m locked in. Absolutely dialed. No cap. All rizz. 100% aura. Writing copy. Funnels. Conversions. Upsells. Downsells. Bumps. AI can’t touch this. Grok is scared of me. Claude is studying my every move. Gemini is prompting daddy. The flow is happening. Then out of nowhere… I'M DISRUPTED! ...By the frantic Fedex guy I see through my window bolting up to drop off a mysterious black box. Hmmm...
expert copywriter gets secretly upsold!
I was writing my daily email this morning when I got a text… … “Hey man, I’m playing a charity golf tournament 30 minutes from your house at a beautiful private course. Our 4th team member just dropped out. Any chance you wanna play today? It’s free.” I text back, “Let me ask my boss.” Then I ran to the bathroom, looked at myself in the mirror and said, “Sounds like a great time! Enjoy Alin!” 🤣🤣🤣 So here I am on the golf course 👆 I actually wasn’t gonna do it (I have a ton of YouTube videos...
gun to head if you had to 4x your offer...
Let me ask you a twisted dark question. Imagine some nut job with a Glock 19 is looking you straight in the eye with the chamber loaded and says... You have a mission. Your mission is to figure out how to 4x the price of my current $1,000 offer AND make more sales than it does at the current price… … and there's a twist: you can only change ONE thing about the offer. What would you change? The packaging? The audience you sell it to? How much you jam into the offer itself? While you’re chewing...
[19H⏰] I cleared my ENTIRE day for this
This morning, I did a post inside of my Skool community where I asked: “What’s the ONE thing you’re working on this week? (And can we help you?)” Then within minutes of that post… … Copywriting Master Andrew Gould comments: I’m writing the masterclass!And I’m not sure it’ll fit in one call.Just the section on making your promise unique is 6 pages. AKA he’s prepping to give one of his most valuable and advanced masterclasses ever exclusively inside of CopyCreator Club TOMORROW AT 9AM EST. ( **...
[29H⏰] I'm happy this person cancelled
It’s 8:18AM. I’m pulling a fresh shot of espresso when I get this gmail notification: “New Skool Cancellation” ☹️ I click the email… … and when I read who cancelled — I was a little shocked. This guy has been a member for almost a year and has been using a ton of the stuff I drop in the club. That’s veryyy odd. So I sent him this email. Hey [name redacted], I saw you cancelled your membership to CopyCreator. Bummed to see you go… Anything I could have done differently to make your membership...
FOR ADVANCED COPYWRITERS ONLY
Quick story: Before 2003... Professional British cyclers really freaking sucked. In 110 years, British riders had won exactly one Olympic gold medal (and had never won the Tour de France) Which is a basically the World Cup but for cyclists. It was so bad that one of the top bike manufacturers in Europe refused to sell bikes to the British team because they were terrified of being associated with a team of losers would hurt their sales. Then in 2003… British Cycling hired Dave Brailsford as...
I’m immorally using AI now…
Last week, I sent an email asking you… Do you think all these new AI websites and ads convert higher or lower than the old school stuff? (Or are people just using it cause it’s fast and not actually checking if it sells?) Cause to me… … I keep seeing stuff that looks, tastes, feels and smells like low effort ChatGPT slop (and probably converts lower). That riled up a few responses including this slightly triggered response: I do not want to sound rude but are you not doing the exact same...
“Struggling with my mental health”
Its 10:06AM. I’m sitting in the bustling Dallas, Texas airport getting ready to hop back on a flight to Atlanta. I’ve got 47 minutes left until my flight boards… … so I whip open my laptop and see a slewwww of fresh questions in my prestigious inbox (including a very emotional deep question at the end)... And while I should be working on finishing up my ClickFunnels migration (turning out to be a massive project — I have more email flows, courses, products and lead magnets than I remember 🤣)...
Upwork guy practically fires himself...
Quick back story... I’ve been migrating all my software over to ClickFunnels — including my email list (which is currently on Kit). Well… …I figured out that I do not have the time to manage an email migration for my 5,000+ size email list AND write daily emails AND serve my Skool AND make YouTube videos AND read books, run, workout, play golf and love my kids well. So I posted a job on Upwork to get a pro to do it. That’s where Weird Upwork Guy (AKA... WUG!) comes in 🤣 I put my budget on the...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.