Email Copywriting

7 years ago, I was 26 years old. At the time, I was the Director of Marketing at one of the largest churches in America. And I put it on my bucket list… ONE DAY, I’M GONNA WRITE A BOOK. And for years, I would jot down book ideas in my little moleskine notebook. Until I had a semi-mid life crisis when I turned 30. It wasn’t a “total meltdown” but it was dang near close 🤣 So much so that when I turned 30… I quit my job… moved to a new city… …AND FINALLY WROTE THAT BOOK I’D BEEN DREAMING OF! But...

A couple of months ago, I was working with CopyCreator Club Member Nick Bandy on potentially doing an “auction” inside a my Skool community. An “auction” is simply: You make an offer but instead of setting a price, your customers set the price. Highest bid for your offer wins the offer. Make sense? Well, the auction Nick and I were cooking up was… … I help you write, edit & publish your own book. (And I can almost guarantee that it becomes a #1 best seller) Nick asked me very candidly…...

I’ve had a surprising amount of responses to my latest offer — “How to “Bang Out” a #1 Best-Selling Book in 58 Days Without Chaining Yourself To A Desk Or Writing A Single “Chapter!” — including this one: Hey man, I’ve been reading your emails for a while but I gotta say, I’m really interested in your newsletter about writing a book. You mentioned you wrote a CopyCreator book, I’m assuming to help grow your CopyCreator Club. Would you be willing to talk about your marketing strategy for how...

I had someone reply to my email this morning where I announced my brand spankin’ new offer for “How to “Bang Out” a #1 Best-Selling Book in 58 Days Without Chaining Yourself To A Desk Or Writing A Single “Chapter!” Here’s what they asked: "Why would you want to write a book instead of a course? Can’t you sell a course for far more money?" — Paige Turner Actually, Paige. You might make far less money writing a course instead of a book. Take my hand and let me stroll you down Marketing Lane, my...