Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
I jacked up my sales letter! 🤦
In this (free) email, I’m going to show you how to pump out a VSL in mere minutes. But first, let me show tell you how I… ROYALLY JACKED UP ONE OF MY SALES LETTERS! Last week, I was putting the final touches on my new Skool community, Orange Book Club. One of those “final touches” was recording the VSL. To do so, I went on one of my long walks (typically four to five miles) and outlined the entire VSL before I got back home. I like to use the PASTOR outline. P - Problem A - Agitate S -...
Wanna be the Van Gogh of Copywriting?
Here’s when I realized I’d be one of the best email copywriters on the planet. I was re-reading The Adweek Copywriting Handbook by Joe Sugarman. (Which I highly recommend you read, read again and re-read at least once a year) Smack dab on page 11, it says this: The best copywriters in the world are those who are curious about life, read a great deal, have many hobbies, like to travel, have a variety of interests, often master many skills, get bored and then look for other skills to master. MY...
I’M A MACHINE 🤖🤖🤖
Rewind the clock to 2016. I was 23 years old. Adriana and I just bought our first house and had our first baby — Hailey. At the time, I was on a real high broptimization kick. [brop-teh-meh-zay-shun] Noun • The process of over-optimizing every stupid detail of your life until you’re utterly miserable simply because some bro-dude on twitter told you to lock in or die. Creation • The slamming of two words together, “Bro” and “Optimization” I’d wake up at 4:45AM. I had my morning routine dialed...
My wife wants to vape...
“I can’t take it anymore!” I say as I rip the Apple Earbuds out of my ears. Then I turn off the lawnmower, slide it into the garage and pound my feet back inside. “Adri… I’m buying AirPods again! These EarBuds keep falling out of my ear and I can barely hear anything over the mower!” “But remember the radiation! Your brain!” “Look I googled it! it says — 'AirPods emit roughly 10 to 400 times less radiation than a standard smartphone held to the head’ — that’s nothing!” “Oh wow, we should get...
Orange Book Club is LIVEEEEE!
I’ve had a lot of special days in my life… I remember my wedding day. Getting married at just 19 years old. Having my first child — Hailey — at 22 years old and holding her in the hospital. Buying my first home at 23 years old. Having my other two kids — Liam and Luca. Getting my first real big boy car. Paying off all my debt. Sooooo many special days. Too many to recount… BUT GAHHH THERE IS JUST SOMETHING MAGICAL ABOUT LAUNCH DAY!!!! 🤣 ** WIFE IMMEDIATELY UNSUBSCRIBES ** Haha. So before I...
Oh… now this is brilliant…
It’s 7:17AM. I’m standing in my front yard with a fresh cup of pour over coffee steaming to my chin. This is the time of day where I let my “soul catch up to my body.” I gave up trying to have those “hype” morning routines years ago. I dilly dally a good hour — maybe hour and some change — before I start putting my head down for the big boy work. And there’s no better way to dilly dally than to let your neighbors stare at you wondering why you’re not getting dressed for work. Cause I write...
Cheated on my daughters homework
Yesterday, my ten-year-old daughter, Hailey, comes bolting into the kitchen. “Dad! Can you read my Christopher Columbus paper before I turn it in tomorrow?” (My kids homeschool but they have this once-a-week community day for homeschool families) “Sure kiddo, bring it over!” She runs out and comes back with her paper as quick as a flash! I grab the paper and start reading it… Christopher Columbus, and thousands of Spanish explorers sail to the new world. Many wanted to be famous and wealthy...
Who the crap is Ron Popeil?
Rewind back to 2001. I was a wee little lad, just eight years old. (Unc, AmIRight!?) 🤣 I used to sit in the living room while my mom folded clothes and watched her favorite TV show. Except it wasn’t a TV show at all. IT WAS AN INFOMERCIAL! You’ve been bamboozled, mom! Quite possibly one of the greatest infomercials in the world. It was this 28 minute segment that did a live demonstration of the Ronco Rotisserie oven. Led by this legend named Ron Popeil. He’d put a whole dayum chicken in the...
How I "started over" doing videos...
If you’re a writer who is consistently plagued by the FOMO of “Should I make videos or not?” Then this may be one of the most helpful emails you read. Yesterday, I had this conversation with CopyCreator Club Member Britt Malka. BRITT: I hate the word “motivation” because I don’t believe in it. Habit is stronger. But how did you mange to create videos regularly? How did you go from writing to videos? ALIN: I’ve been averaging two long form videos a month for 18 months, which is actually half...
Would you be interested in 50% commission?
Here’s the scoop. I’M LAUNCHING A NEW BOOK CLUB ON SKOOL 🥳 You may have caught this… But for the last few months, I’ve made sly lil' comments in the P.S. section of my emails saying things like: “Does anybody know a great book club on Skool?” “Would anybody be willing to launch and lead a book club on Skool? I will coach you if you just do it!” “FOR GOD SAKES SOMEONE LAUNCH A SKOOL BOOK CLUB!!!” Because I’ve been looking for an awesome book club. And every single one I found was either: A...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.