Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
I’m cringing at my own copy 🥴
The adventures of “El Copy Goat Shoving His Entire Business Into ClickFunnels” continues! Yesterday, I was moving all of my lead magnets from Carrd to ClickFunnels. And I was copy & pasting the headlines, images, design, etc… I WAS CRINGING AT MY OWN COPY! 🥴 YOU FOOL! You’re better than this! Ahhh I’m utterly disgusted in myself! But at the same time… …it’s very clear that I’ve become a Super Saiyan Copywriter compared to what I was. I feel the power of salesmanship surging through my blood…....
steal my “reverse” black friday strategy 😏
A couple of days ago, I got a private message from a CopyCreator Club Member asking for sales help for his eCom client for Black Friday 2026 — which is one of the core benefits of being in my club 🙂 (you don't have to "guess" on strategy to make sales) He asked: We’re going to cook for BFCM, October’s gonna be a WORKING month haha. I’m just brainstorming new offers for this clothing brand as I don’t want to repeat the same ones. Planing to run up to 4 offers this Q4. I’ve gotten bundles on my...
I’m sorry… the price glitched…
“Did your golf club just SNAP IN HALF!?” yelled the gentlemen right next me… “Uh yeah… I guess it did…” 😅 I look around to see if anybody else but that guy saw it. Because… THAT WAS THE MOST BIZARRE THING I’VE EVER DONE AT THAT GOLF RANGE! Here I am… … just blowing off some steam after a crazyyy day of writing promo emails. And after a few swings with my driver, the head snaps off and flies 100 yards out! Look 👇 Craziest thing I’ve ever seen! Then the guy next to me that saw it happen starts...
Copy Client Red Flags 🚩🚩🚩
Yesterday, I got this really freaking good question in my email inbox. Hey Email Goat. I have a question. I am about to hopefully close my first client. It’s an eCom brand that I’m going to do emails for. But I’m wondering, are there red flags I should look for before I sign these guys on? I LOVE this. Such a mature question to ask since most copywriters act like Needy Fiends when it comes to clients (which is the ultimate repellant of money). And yes. There certainly are Red Flags that tell...
#AskAlinAnything is BACK!?
Gosh it has been a HOT minute since we did an #AskAlinAnything. And the questions have been pouring in! So how about today we do a… ⚡ Q&A LIGHTNING ROUND! ⚡ Starting with this one… What are your three favorite sales letters ever? Is hand-copying worth it? — CopySlacker by Ben Settle — Double, Triple, Quadruple by Frank Kern — Campaign Conquerer by Daniel Throssell — Orrrrr (Bonus?) Water Bottle by Gary Halbert As for the hand-copying… … I’ve found that to be an utter complete waste of time. 🤣...
but… why……..!?!?! 😭😭😭😭
Behold… Yesterday I riled up the Marketing Gods by coming out of the closet (un-gay) claiming my new allegiance to none other than ClickFunnels. And by gollee if I did not ruffle up some feathers with that one! Hahah. Honestly… I was not expecting that! Here are just a handful of replies I got from yesterdays email. What a killer email… And that urgency on the offer was just too clever. Bought it with the order bump. No way ClickFunnels is that good… I’ve tried to avoid it for years. I...
I committed a dirty rotten sin 🤐
Quick little back story… Since the inception of my email-based business back in 2022, I’ve basically pitch-patched this thing together with software. (Which will make sense when I reveal to you my dirty rotten sin…) The tech stack for 90% of my business’s life looked like: *Kit for emails *Wordpress for website *SiteGround for hosting *Bricks for site builder *ThriveCart for cart / funnels *Carrd for landers / sales pages *BestSubscribers for buyer analytics That’s not even touching things...
Ex-Doomscrolling Fiend Runs OFFLINE biz
Yesterday, I got a private message inside of CopyCreator Club (which is a massive benefit of being a club member… priority support from me… I’ve even had club members ask me for dating advice… haha happy to help 😅) Anywho. Here’s the message I got (sender anonymous cause not sure he wants me sharing). CLUB MEMBER: Hey Alin How did you get out of doom scrolling man Ive been wanting to get out of it Today there’s no electricity and it feels great Life feels like 2007 again Slower, quieter, and...
my lazy 6 minute routine to riches
An envious Email Subscriber Clayton S. sent this reply to my inbox a few days ago… Hey GOAT. I hate that I missed that Daniel Throssell world building masterclass but 4am my time just wasn’t happening 🤣 but I did have a question for you. Did you see his morning routine email? A six hour morning routine! That dude is on another planet! I’m curious what is el copy goat’s morning routine? Is it like throssells? Cheers So that crowd wants to know if Romania’s #1 Copywriter is as disciplined and...
RUUUUUUUUUN 🏃♂️💨
Here’s something you may not know about Romania’s #1 Copywriter — AKA Yours Truly — AKA Me 👋 I’ve been running since 2020… …from the police on the accusation of writing emails so good they might be illegal! 🤣 ✅ DAD JOKE DONE No but seriously. Running. Like this 👇 ME RUNNING THE LULULEMON 10K RACE IN ATLANTA W/ A FRIEND BUT IF I CAN CONFESS SOMETHING… …I’ve not been running nearly as much as I used to. In 2024, I ran 601 miles. in 2025, I ran 527 miles. In 2026 so far… I’ve ran 102 miles 😣 I...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.