Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
My wife wants to vape...
“I can’t take it anymore!” I say as I rip the Apple Earbuds out of my ears. Then I turn off the lawnmower, slide it into the garage and pound my feet back inside. “Adri… I’m buying AirPods again! These EarBuds keep falling out of my ear and I can barely hear anything over the mower!” “But remember the radiation! Your brain!” “Look I googled it! it says — 'AirPods emit roughly 10 to 400 times less radiation than a standard smartphone held to the head’ — that’s nothing!” “Oh wow, we should get...
Orange Book Club is LIVEEEEE!
I’ve had a lot of special days in my life… I remember my wedding day. Getting married at just 19 years old. Having my first child — Hailey — at 22 years old and holding her in the hospital. Buying my first home at 23 years old. Having my other two kids — Liam and Luca. Getting my first real big boy car. Paying off all my debt. Sooooo many special days. Too many to recount… BUT GAHHH THERE IS JUST SOMETHING MAGICAL ABOUT LAUNCH DAY!!!! 🤣 ** WIFE IMMEDIATELY UNSUBSCRIBES ** Haha. So before I...
Oh… now this is brilliant…
It’s 7:17AM. I’m standing in my front yard with a fresh cup of pour over coffee steaming to my chin. This is the time of day where I let my “soul catch up to my body.” I gave up trying to have those “hype” morning routines years ago. I dilly dally a good hour — maybe hour and some change — before I start putting my head down for the big boy work. And there’s no better way to dilly dally than to let your neighbors stare at you wondering why you’re not getting dressed for work. Cause I write...
Cheated on my daughters homework
Yesterday, my ten-year-old daughter, Hailey, comes bolting into the kitchen. “Dad! Can you read my Christopher Columbus paper before I turn it in tomorrow?” (My kids homeschool but they have this once-a-week community day for homeschool families) “Sure kiddo, bring it over!” She runs out and comes back with her paper as quick as a flash! I grab the paper and start reading it… Christopher Columbus, and thousands of Spanish explorers sail to the new world. Many wanted to be famous and wealthy...
Who the crap is Ron Popeil?
Rewind back to 2001. I was a wee little lad, just eight years old. (Unc, AmIRight!?) 🤣 I used to sit in the living room while my mom folded clothes and watched her favorite TV show. Except it wasn’t a TV show at all. IT WAS AN INFOMERCIAL! You’ve been bamboozled, mom! Quite possibly one of the greatest infomercials in the world. It was this 28 minute segment that did a live demonstration of the Ronco Rotisserie oven. Led by this legend named Ron Popeil. He’d put a whole dayum chicken in the...
How I "started over" doing videos...
If you’re a writer who is consistently plagued by the FOMO of “Should I make videos or not?” Then this may be one of the most helpful emails you read. Yesterday, I had this conversation with CopyCreator Club Member Britt Malka. BRITT: I hate the word “motivation” because I don’t believe in it. Habit is stronger. But how did you mange to create videos regularly? How did you go from writing to videos? ALIN: I’ve been averaging two long form videos a month for 18 months, which is actually half...
Would you be interested in 50% commission?
Here’s the scoop. I’M LAUNCHING A NEW BOOK CLUB ON SKOOL 🥳 You may have caught this… But for the last few months, I’ve made sly lil' comments in the P.S. section of my emails saying things like: “Does anybody know a great book club on Skool?” “Would anybody be willing to launch and lead a book club on Skool? I will coach you if you just do it!” “FOR GOD SAKES SOMEONE LAUNCH A SKOOL BOOK CLUB!!!” Because I’ve been looking for an awesome book club. And every single one I found was either: A...
The future of writing...
I cannot stop thinking about this prediction from Paul Graham… I’m usually reluctant to make predictions about technology, but I feel fairly confident about this one: in a couple decades there won’t be many people who can write. The reason so many people have trouble writing is that it’s fundamentally difficult. To write well you have to think clearly, and thinking clearly is hard. And yet writing pervades many jobs, and the more prestigious the job, the more writing it tends to require. But...
Did all the daily email hype boys quit?
Yesterday, I had some veryyyyyyy interesting conversations on Twitter about “daily emails.” Which... side note... I haven’t tweeted “content” in a while. I’ve gone ol’ school Twitter and treat it like a “think out loud” space. I’ll ask questions I’m genuinely curious about. Or post about something that worked in my business to get feedback. Or share something cool I found. It honestly sounds really stupid writing this out. But the “off the dome” tweets put me in some amazing conversations...
[3H⏰] last call for anti-burnout newsletter
Yesterday, I saw a tweet so brilliant... so profound... that I literally questioned ever book I've ever read about burnout. It was this: To avoid burnout use the 30/30 rule: After 30 minutes of work quit and disappear for 30 years Had I read this tweet a month ago, I wouldn't have written a 28 page newsletter on how to make yourself burnout proof without working less. None the less... It's written and I gave “early access” of the brand new Chronicles Newsletter to a few club members a day...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.