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Email Copywriting

I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.

do you follow these rules?

One of the most incredible books I’ve ever read is called Rules of Civility by Amor Towles. The story is set in a classic 1966 New York City. The two core characters are Katey Kontent (pronounced, Kun-Tent) and Tinker Grey. Katey is a writer who has worked her way up at a local editorial agency where she runs into Tinker Grey, a stunningly handsome and clearly wealthy man. The two end up hitting it off. They take long walks inside Central Park when they stop and have snowball fights with...

I COME BEARING GIFTS🎁

In a land faaar faaar away… I was traveling the roads untethered… Looking for distant islands that have yet to be conquered! AKA — I’ve been scouring the internet for newsletters I’ve never read just so I can see what kind of fresh meat is out there 😜 Over the last couple of months, I’ve been “secretly” subscribing (and unsubscribing — I’m outta here!) to a bunch of email lists I’ve been testing to see who's got the chops to make the Email Goat stay… INCLUDING MY OWN COPYCREATORS CLUB...

HAPPY BIRTHDAY TO MY BOY! 🎊

Today, my son Luca turns FIVE YEARS OLD In honor of his birthday, I spent five grand to take him to the beach 🤣 Hahahah. This little guy has celebrated his birthday at the beach every single year of his life since he was born! This is him eating cake (with a healthy dose of sand on it) for his first birthday: And now four years later, all my kids are out here yet again celebrating their youngest brother (the one on the right): If you look reallllllyyy closely in that picture, my son Liam (on...

Bizarre Spammer Attacks My Aunt…

It’s 2:07PM. The Florida sun is blazing across my face. Sweat drips down my brow… I’m carrying a Yeti Cooler, four beach chairs, buckets of pool toys and a beach bag full of towels, clothes and snacks while Luca, Liam and Hailey carry one floaty each… 😒 Basically, I’m pulling off one of these 👇 Hahah! We’re on our way back to the Villa after our morning beach session… .…and I have the honor of carrying everything up THREE flights of stairs! 🥵 🥵 🥵 AND FINALLY! I make it to the top of the...

Bearded Writer Trades 6 Weeks PTO For…

Yesterday around 4PM, I pulled up to our Oceanside villa in Florida after driving for seven hours with three kids… Which you may be thinking… “I bet the kids drove you nuts!” WRONGO! My kids are saints. I’m the crazy one! 😜 My kids aren’t iPad kids either. I didn’t shove their faces in front of a screen and force them to watch Cocomelon like idiots. Do I look like an average normie who wants to rot the brains of my little ones? No way, muchacho! We ride ol’ school baby! I crank up some...

Fake "copywriter" wants colde email system

Yesterday, I dabbled into YouTube Studio to see... Almost 10,000 views this month! Fantastic! I’m really helping people… ahhh this feels really good to be helping really good people who really care abou— Huh? What’s this? A brand new comment on my latest video? @AMINPURESERVICE • 5 Hours Ago Proven system to write colde email And what is the. Killer mistake that moste your student do when it’s comes to writing colde email and how to avoid it. . I really need the answer. THAT’S IT! SET MY...

58 reasons to gobble down books

Here’s a fun lil’ fact: The average person reads one book a year while also gobbling down about four hours of social media scrolling per day. Yikes. If you ditched social media and read four hours a day, you’d read three books a week. Which would be 150+ books a year. Imagine your brain after 150 books... If that didn’t convince you enough to delete Instagram and download the Kindle app instead… Here are 58 more reasons you need to devour books: *It’s fun *It's forced meditation *You can...

I jacked up my sales letter! 🤦

In this (free) email, I’m going to show you how to pump out a VSL in mere minutes. But first, let me show tell you how I… ROYALLY JACKED UP ONE OF MY SALES LETTERS! Last week, I was putting the final touches on my new Skool community, Orange Book Club. One of those “final touches” was recording the VSL. To do so, I went on one of my long walks (typically four to five miles) and outlined the entire VSL before I got back home. I like to use the PASTOR outline. P - Problem A - Agitate S -...

Wanna be the Van Gogh of Copywriting?

Here’s when I realized I’d be one of the best email copywriters on the planet. I was re-reading The Adweek Copywriting Handbook by Joe Sugarman. (Which I highly recommend you read, read again and re-read at least once a year) Smack dab on page 11, it says this: The best copywriters in the world are those who are curious about life, read a great deal, have many hobbies, like to travel, have a variety of interests, often master many skills, get bored and then look for other skills to master. MY...

I’M A MACHINE 🤖🤖🤖

Rewind the clock to 2016. I was 23 years old. Adriana and I just bought our first house and had our first baby — Hailey. At the time, I was on a real high broptimization kick. [brop-teh-meh-zay-shun] Noun • The process of over-optimizing every stupid detail of your life until you’re utterly miserable simply because some bro-dude on twitter told you to lock in or die. Creation • The slamming of two words together, “Bro” and “Optimization” I’d wake up at 4:45AM. I had my morning routine dialed...

I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.