Email Copywriting

Behold… Yesterday I riled up the Marketing Gods by coming out of the closet (un-gay) claiming my new allegiance to none other than ClickFunnels. And by gollee if I did not ruffle up some feathers with that one! Hahah. Honestly… I was not expecting that! Here are just a handful of replies I got from yesterdays email. What a killer email… And that urgency on the offer was just too clever. Bought it with the order bump. No way ClickFunnels is that good… I’ve tried to avoid it for years. I...

Last night, I was sitting on the couch with a warm latte reminiscing on old stories with Adriana… … when she reminded me about the time I got trolled ten years ago! “What happened again? I don’t remember!” I tell her. “You don’t remember this!? Your brother got married…” “Which brother? Paul?” “Yes, Paul got married and didn’t tell anyone.” “Oh yeah cause he was living in Montana!” “Yes exactly…” “But Paul didn’t troll me.” “No your brother Paul didn’t, but a different Paul did.” “A different...

An Email Subscriber sent me this question: “How have you motivated yourself to stay consistent with your daily writing? Why not quit?” Let this rant inspire you… *I’ve written and published an email every day for almost four years *Writing is therapeutic for me *So quitting would make things worse, not better *If I had to write about someone else’s crap I would quit *I also put myself on the hook by promising you an email *Now 5,000+ people know me as a daily email guy *Which makes it harder...