Email Copywriting

Today, I have one mission with this email. To inject an addictive dose of optimism into your day! =) I’ve been seeing a lot of doom and gloom online and in emails so I decided… MY PEOPLE NEED TO HEAR THE GREAT STUFF FROM EL HAPPY GOAT! But before I start peppering you with joy… A quick story: Ten years ago, I bought a house at 23 years old. And at the time… … my brother Paul was trying to make it as a writer. (This is before I was ever a writer) Paul was working a full-time job, get his...

I take my Sundays very seriously. And by very seriously… … I mean I do my best to do a little as possible 🤣 After church in the morning, I am practically a high-class bum! Sunday activities may include (but not limited to): — falling asleep on the couch — reading fantasy novels (red rising, six of crows, etc) — playing lego with my kids — catching up on final fantasy 7 Or what I did yesterday, which was… BINGE “BEAST GAMES” ON AMAZON PRIME 🤘 Which I gotta say… I’ve not been this addicted to a...

A couple days ago, I was going back and forth in email with CopyCreator Club Member Maximilian A. — about why I am trying to sell him something he ALREADY BOUGHT 🤷♂️ (A perk of being a CCC member as I no longer respond, give advice or coach casuals on my list) Here’s a peak behind the curtain for ya though 👇 __ Hi Alin, Max again. Could you please explain me why you are ‘offering’ me your copy creator club at the end of this email even though I am already a member. I know Daniel is doing the...

Yesterday, I was browsing the deep dark lands of the Twitter-Verse. Where Jay Clouse (multi-million dollar newsletter operator) tweets: “ARE YOU READING MORE OR LESS NEWSLETTERS THAN YOU WERE A YEAR AGO?” Here’s what people said: __ ROB: way less CODY: I have never read a newsletter. I am subscribing to less than I was a year ago though. Used to be a real solid subscriber. DYLAN: less RUBEN: A few key ones, but religiously. ERIC: Basically one sometimes JONNY: zero TOM: Far, far less....

yesterday CopyCreator Club member + ex-Agora copywriter Rick Peterson pulled up to my DMs with book notes from “The 7 Lost Secrets of Success” by Joe Vitale 1992 this book is OOZING aura every generation should read it especially Gen Z but ngl they’d understand ZERO of it bro would hit page 2 and go 🧍♂️ so i did what any unc would do i REWROTE the 7 secrets INTO GEN Z for your joy for your entertainment for your brain cells (RIP) it’s giving main character copywriting enjoy =) chat ts is NOT...

There’s this trend happening online. Where marketers on Twitter & LinkedIn are regurgitating BS they’ve heard other parrots regurgitate about “internet marketing” and the “copywriting industry” and take it as gospel… …without testing or proving it themselves. Just so they can get cheap views and clicks. SO I DECIDED TO EXPOSE THEM 😎 By demolishing some of the most obvious lies they’ve said. (If I miss any, feel free to reply and add to this list!) “Open rates don’t matter.” If you got 1% open...

Easily the most asked question I've gotten all year. That and "pls firzt client sirr help me?" (Which I ignore) But this question just came in fresh this morning: Hi Alin, How large does an email list typically need to be to generate a decent profit? Roughly what percentage of your subscribers make a purchase each month? I currently have around 700 people on my list, but sales have been lower than I expected. I’m trying to understand whether I need to grow my list or improve what I’m...

“Gentlemen.” The waiter says as he approaches our table holding up a picture of a Tres Leches cake. “Could I interest you in a dessert?” I look across the table at my friend — Alex — who’s flown to Atlanta all the way from London. “You ever have Tres Leches?” I ask. “Never.” I look back at the waiter and say, “My good man, can I ask you a weird question?” “Of course.” “Do more people order dessert when you show the picture vs when you just ask?” “Oh definitely.” “Out of ten, how many people...