Email Copywriting

“Gentlemen.” The waiter says as he approaches our table holding up a picture of a Tres Leches cake. “Could I interest you in a dessert?” I look across the table at my friend — Alex — who’s flown to Atlanta all the way from London. “You ever have Tres Leches?” I ask. “Never.” I look back at the waiter and say, “My good man, can I ask you a weird question?” “Of course.” “Do more people order dessert when you show the picture vs when you just ask?” “Oh definitely.” “Out of ten, how many people...

The horror story I am about to share with you is so borderline insane… I almost thought about not sharing it… BUT… I’m gonna do it anyway 🤣 HERE’S WHAT HAPPENED Yesterday, I got a call from one of my good friends who is the CEO (Let’s call him Tim) of a massive audio company that helps churches. He was just pickin’ my brain about his funnel (as are 80% of the calls I get from my friends 😅). And I made the offhand comment of… “When’s the last time you went through all your competitor’s...

It’s 12:17PM. My over-ear headphones are on (Beyerdynamic DT700, cause that No Radiation Life, ya know?) I’m locked in. Absolutely dialed. No cap. All rizz. 100% aura. Writing copy. Funnels. Conversions. Upsells. Downsells. Bumps. AI can’t touch this. Grok is scared of me. Claude is studying my every move. Gemini is prompting daddy. The flow is happening. Then out of nowhere… I'M DISRUPTED! ...By the frantic Fedex guy I see through my window bolting up to drop off a mysterious black box. Hmmm...

It’s 8:18AM. I’m pulling a fresh shot of espresso when I get this gmail notification: “New Skool Cancellation” ☹️ I click the email… … and when I read who cancelled — I was a little shocked. This guy has been a member for almost a year and has been using a ton of the stuff I drop in the club. That’s veryyy odd. So I sent him this email. Hey [name redacted], I saw you cancelled your membership to CopyCreator. Bummed to see you go… Anything I could have done differently to make your membership...

Quick story: Before 2003... Professional British cyclers really freaking sucked. In 110 years, British riders had won exactly one Olympic gold medal (and had never won the Tour de France) Which is a basically the World Cup but for cyclists. It was so bad that one of the top bike manufacturers in Europe refused to sell bikes to the British team because they were terrified of being associated with a team of losers would hurt their sales. Then in 2003… British Cycling hired Dave Brailsford as...

Its 10:06AM. I’m sitting in the bustling Dallas, Texas airport getting ready to hop back on a flight to Atlanta. I’ve got 47 minutes left until my flight boards… … so I whip open my laptop and see a slewwww of fresh questions in my prestigious inbox (including a very emotional deep question at the end)... And while I should be working on finishing up my ClickFunnels migration (turning out to be a massive project — I have more email flows, courses, products and lead magnets than I remember 🤣)...