Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
[6H⏰] The dark truth about my business…
It’s 3:09PM. I’ve written 3,476 words for the day. “MY WORK IS DONE HERE!” I LOUDLY PROCLAIM TO MYSELF WITH NO ONE TO HEAR ME OR CARE. I slide my office chair back… Grab my running shoes… And start pounding the pavement! An hour later… Your boy has crushed an almost 5 mile run! With the slow sweat dripping down my face… I take a seat on the grassy field facing the stunning blue lake I just ran around. As I’m soaking in the moment… I DECIDE TO COMPLETELY RUIN IT BY CHECKING TWITTER 🤣 Hahah....
[14H⏰] Great news for lazy Soloprenuers
Last week... I WAS FACED WITH A GOD-AWFUL DREADFUL HORRIBLE “PUNCH YOU IN THE NADS” WRETCHED DECISION! It was Friday. 11:12AM. Around the time I start “checking out” for the day so I can go play golf. But then… My account, Pedro, sent me this email. “Hey Alin, how are you coming around on those Q3 receipts? You get everything into Freshbooks?” NOOOOOOOO! PEDRO! NOOOOO! Why would you do this!?! I’m literally making my way out the door right now and you remind of me of RECEIPTS!? There goes the...
“Replaced 13 employees with AI Agents”
A couple weeks ago… My friend — Justin Brooke — tweeted this: __ I replaced 13 employees with AI agents and can run my biz in 3–5hrs a week. But I got so bored and lonely that after 21 yrs in business, I got an actual W2 job. I thought it would be amazing having a fully agentic company but I got super lonely. There’s a problem no one in AI tells you about that I’m naming the “high five” problem. When AI creates a new thumbnail that gets you a 13% CTR and writes you a script that doubles your...
[30H⏰] 33 Tasks an AI “Agent” Can Take Off Your Plate…
Check every funnel each morning and tell you what sold, what didn’t, and what’s working Send you one daily revenue number across Stripe, PayPal, and every other place money lands Build your landing pages from the copy you already wrote Build the whole funnel (opt-in, sales page, checkout, thank you page) Edit your YouTube videos Post that video across every social media platform Turn that one long video into 10 short clips, cropped, captioned, and ready to post Sort every receipt into the...
A BRAND NEW "AI AGENT" ANNOUNCEMENT! 🥳
🚨PSA 🚨 IF YOU'VE BEEN CLUELESS ABOUT AI AGENTS BUT HAVE A FAT LIST OF CRAP YOU'RE READY TO AUTOMATE, ELIMINATE OR DELEGATE OFF YOUR PLATE... THEN YOU'RE GONNA BE TICKLED PINK OVER WHAT I HAVE FOR YOU NEAR THE END OF THIS EMAIL =) BUT FOR NOW... BACK TO OUR SCHEDULED PROGRAMMING ___ Last week... I posted a brand new YouTube video where I broke down a FAKE email I wrote 😜 By fake… … I mean completely fictional! When I wrote that email, I was binge reading Japanese manga (“Dragon Ball Z”). And I...
[Q&A] scariest part quitting my job?
Gooooood morning to my Happy Horde of Hellacious Copywriters 👋 I’ve got a special one for ya today! We’re going to be doing… 🔥 RAPID FIRE Q&A 🔥 A few days ago, I posted this tweet: __ 5 years ago: followers email list $0 sold online Today: 10,000 followers 5,000 email list almost half a mil of MY OWN products sold online Ask me anything. __ Which got over 50+ questions. Here are some of the best ones + my answers =) Starting with… “what was the scariest part of leaving your vp job” The weight...
okay. infoproducts are 💀💀💀
Yesterday, I dropped a hawt new YouTube video! 🥳 And I set up two thumbnails to go up against each other head to head gladiator style!! Here they are 👇 WHICH DO YOU THINK WILL WIN!? I asked Twitter the same question yesterday. It got 22 comments. 19 of them of think… The TOP one will nut-punch the bottom to a clear victory. I guess we shall see. Besides the packaging itself, some of my most Loyal Fans may have noticed a trend over the last few videos I’ve posted. Which is something else I’ve...
Pessimists will hate this one 🤣
Today, I have one mission with this email. To inject an addictive dose of optimism into your day! =) I’ve been seeing a lot of doom and gloom online and in emails so I decided… MY PEOPLE NEED TO HEAR THE GREAT STUFF FROM EL HAPPY GOAT! But before I start peppering you with joy… A quick story: Ten years ago, I bought a house at 23 years old. And at the time… … my brother Paul was trying to make it as a writer. (This is before I was ever a writer) Paul was working a full-time job, get his...
Happy Birthday To… 🥳
My daughter turns 11 today! Happy birthday, Hailey! Hailey made me a dad when I was just 23 years old. At the time, I was making ads for proctor and gamble’s car wash division. I remember doodling around in photoshop making before / after images of waxed cars thinking I was on top of the world 🤣 SINCE THEN… I’ve had two more kids (three total). Launched six companies. Failed at four of them. Was the Director of Marketing at one of the biggest churches in America. Became Vice President of one...
I'm questioning my own integrity...
I take my Sundays very seriously. And by very seriously… … I mean I do my best to do a little as possible 🤣 After church in the morning, I am practically a high-class bum! Sunday activities may include (but not limited to): — falling asleep on the couch — reading fantasy novels (red rising, six of crows, etc) — playing lego with my kids — catching up on final fantasy 7 Or what I did yesterday, which was… BINGE “BEAST GAMES” ON AMAZON PRIME 🤘 Which I gotta say… I’ve not been this addicted to a...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.