Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
The 1.8⭐ marketing book I LOVE...
It’s 7:17PM. The sun is setting on the 18th hole of St. Marlo’s Country Club where I just shot the best score I’ve ever hit in my life 😬 I’m giddy as a dog with a fat steak right now. YEEEEEEEES! I’M FINALLY GETTING GOOD AT THIS FREAKING GAME! High on dopamine, I skip — nay, prance — happily over to my car to load up my clubs and head home. Then I slowly slide myself into the driver seat, lean it back just a tad and open Audible. Time to find a banger for the ride home… Laaa dee dee doo daa!...
I'm selling two 1989 Macs for $300K
💥 ** PLOP! ** 💥 “Whoa, what are these?” I ask my wife, Adri. “Remember Mr. Dennis from next door?” “Yeah, he passed away last year…” “His wife found these in the garage.” “What are they?” “They are Apple Computer’s from when he worked there.” “Oh yeah! I forgot he worked at Apple!” “She was going to just throw them away… I figured you’d like them!” “Wait a minute… are you telling me these are original Mac’s from when Dennis worked there in the 80s!?!?!” “I think so… open them.” OPEN THEM I...
Can we talk about AI Sales Pages...?
It’s 1:17PM. I pull a fresh shot of afternoon espresso… … add a splash of steamed milk to it and back to my desk to write more sensational copy! I am on a roll, baby! I’m currently 4,000+ words into writing a brand new Chronicles newsletter for my CopyCreator Club when I get a random Facebook Message… What’s up, dude! Saw your post in ClickFunnels group and realized you’re in Atlanta and know [name redacted] and [name redacted]. Just looking to connect with cool people / marketers in the...
I’m cringing at my own copy 🥴
The adventures of “El Copy Goat Shoving His Entire Business Into ClickFunnels” continues! Yesterday, I was moving all of my lead magnets from Carrd to ClickFunnels. And I was copy & pasting the headlines, images, design, etc… I WAS CRINGING AT MY OWN COPY! 🥴 YOU FOOL! You’re better than this! Ahhh I’m utterly disgusted in myself! But at the same time… …it’s very clear that I’ve become a Super Saiyan Copywriter compared to what I was. I feel the power of salesmanship surging through my blood…....
steal my “reverse” black friday strategy 😏
A couple of days ago, I got a private message from a CopyCreator Club Member asking for sales help for his eCom client for Black Friday 2026 — which is one of the core benefits of being in my club 🙂 (you don't have to "guess" on strategy to make sales) He asked: We’re going to cook for BFCM, October’s gonna be a WORKING month haha. I’m just brainstorming new offers for this clothing brand as I don’t want to repeat the same ones. Planing to run up to 4 offers this Q4. I’ve gotten bundles on my...
I’m sorry… the price glitched…
“Did your golf club just SNAP IN HALF!?” yelled the gentlemen right next me… “Uh yeah… I guess it did…” 😅 I look around to see if anybody else but that guy saw it. Because… THAT WAS THE MOST BIZARRE THING I’VE EVER DONE AT THAT GOLF RANGE! Here I am… … just blowing off some steam after a crazyyy day of writing promo emails. And after a few swings with my driver, the head snaps off and flies 100 yards out! Look 👇 Craziest thing I’ve ever seen! Then the guy next to me that saw it happen starts...
Copy Client Red Flags 🚩🚩🚩
Yesterday, I got this really freaking good question in my email inbox. Hey Email Goat. I have a question. I am about to hopefully close my first client. It’s an eCom brand that I’m going to do emails for. But I’m wondering, are there red flags I should look for before I sign these guys on? I LOVE this. Such a mature question to ask since most copywriters act like Needy Fiends when it comes to clients (which is the ultimate repellant of money). And yes. There certainly are Red Flags that tell...
#AskAlinAnything is BACK!?
Gosh it has been a HOT minute since we did an #AskAlinAnything. And the questions have been pouring in! So how about today we do a… ⚡ Q&A LIGHTNING ROUND! ⚡ Starting with this one… What are your three favorite sales letters ever? Is hand-copying worth it? — CopySlacker by Ben Settle — Double, Triple, Quadruple by Frank Kern — Campaign Conquerer by Daniel Throssell — Orrrrr (Bonus?) Water Bottle by Gary Halbert As for the hand-copying… … I’ve found that to be an utter complete waste of time. 🤣...
but… why……..!?!?! 😭😭😭😭
Behold… Yesterday I riled up the Marketing Gods by coming out of the closet (un-gay) claiming my new allegiance to none other than ClickFunnels. And by gollee if I did not ruffle up some feathers with that one! Hahah. Honestly… I was not expecting that! Here are just a handful of replies I got from yesterdays email. What a killer email… And that urgency on the offer was just too clever. Bought it with the order bump. No way ClickFunnels is that good… I’ve tried to avoid it for years. I...
I committed a dirty rotten sin 🤐
Quick little back story… Since the inception of my email-based business back in 2022, I’ve basically pitch-patched this thing together with software. (Which will make sense when I reveal to you my dirty rotten sin…) The tech stack for 90% of my business’s life looked like: *Kit for emails *Wordpress for website *SiteGround for hosting *Bricks for site builder *ThriveCart for cart / funnels *Carrd for landers / sales pages *BestSubscribers for buyer analytics That’s not even touching things...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.