Email Copywriting
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.
[⏰19H] You can't "course" your way outta this
A couple of days ago — I read this email from my friend, John Bejakovic. Here’s what he said: Last August, a well-known course creator in the copywriting and email marketing space sent me a message that said, in part: === Lately it feels like there’s a secret “Thou Shalt Not Buy From [dude’s name]” commandment that’s been floating around and I’m not sure how to fix it. (Kidding, sort of. It’s just that course sales have been waaaaaaaay down) They dropped off big around March. There was...
[⏰31H] 💍💍💍💍💍💍💍💍💍💍💍💍💍💍
One of my favorite marketing books of all time… Much to learn from the Great Gandalf, Bilbo and my dear friend Frodo. Let El Copy Goat show you what I mean... Our friend, Frodo, a kind soul. Bestowed upon him is a weight he never thought he’d carry. THE ONE RING. In Middle-earth, 19 rings of power were forged and given to the elves, dwarves, and men. But Sauron (the big bad enemy) secretly forged ONE ring to rule them all. To bind them. Control them. And ultimately COMMAND them. Every other...
Stinky way to make 1K per day
The other day, I was listening to a podcast with Ben Settle on it. And the interviewer asked him... “How would you make a $1,000 per day if you had to start over with no skills?” His reply had my dying... 🤣 He said... “I'd go shovel sh*t” Hahahahahaha. But once I stopped laughing... I had an epiphany! Could that work!? Someone with NO SKILLS to make a grand a day shoveling sh*t!? So I did the math... The average weekly service for 1–2 dogs is about $20 to $25 per visit. To hit $1,000 in a...
My biggest competitor tries to ROAST me!?
It’s 2016. El Copy Goat was 23 years old. I launched my first legit business ever — an eCom brand called: Bearded Boards! 🧔♂️ My buddy Russ & I made STUNNING pedalboards for guitarists. (Well… he made them. I marketed them!) 😜 I wasn’t the first one to think of the idea but…. We were the first ones to build a wooden model with a “Locking Latch Lift Top” (Which WAS my idea and even had a patent pending on it) Naturally, ya boy has always been a hella good marketer. But back then — Facebook &...
Dude scammed $2.5M before 21 years old...
Meet Frank Abagnale. He SCAMMED $2.5M before he was 21 years old. Here’s the whole story: Our friend Frankie was born in 1948 in Bronxville, New York. Chill town. He was the third of four kids. Dad was a stationery shop owner. Mom stayed home with the kiddos. Fam was good. Money was good. Life was great. UNTIL FRANKIE TURNED 16… His parents started to hate each other… Pissin’ and moanin’ over every little thing after Frankie’s dad got home. It’s cause the Stationary biz was starting to...
Behold… The Greatest Internal Memo Ever! 😮
Last week, I kid you not… The span of these events 100% happened. Here’s the story: Monday morning at 8:18 — I got an email from Leila Hormozi (Alex Hormozi’s wife) — who basically runs all their companies. (I’m subscribed to her newsletter for juicy email ideas like this 🤣) Well she shared an INTERNAL MEMO as a lesson for her entire email list to learn from… (Which is GOLD in itself…) Here’s the internal memo…. Hey team, We are bleeding time. PERIOD. Even though we’re mostly in person,...
Mentored by a... Rockstar!? 🎸
Ben Settle. Dan Kennedy. Daniel Throssell. If you were to ask me what Copywriters El Copy Goat studies the most. I would say those three names. If you were to ask me who I study outside of the copywriting world? I would tell you Jesus, John Mark Comer & Ryan Holiday. If you were to ask me who has personally influenced my life the most — at the top of the list would be a man named Lee Baker. You may not know him, but you’re about to. Here’s the story of the Legendary Rockstar you’ve never...
Why Gen Alpha can't get clients
Here’s a throwback to one of my favorite scenes from Mad Men. Peggy, one of the copywriters at the Sterling Draper advertising agency, walks into Don’s office. (Don’s the head honcho. The big dawg runnin’ the show.) But Peggy is pissed off. Fuming… She slams his office door. Throws some papers on his desk and berates Don. Because Don got an award for an ad that she helped with. After she’s done pissin’ and moanin… Don rips open… DON: It’s your job! I give you money, you give me ideas. PEGGY:...
Why this young author went to jail 😮
Last week, I shared this story privately with my CopyCreator Club members. I think you'll love it to 🙂 Amor Towles (Pronounced “Tolls”) wrote this story about a young gentlemen named Timothy Touchett. Timothy was a young writer in the 1950s, attending Harvard University. He dreamed of one day becoming a prolific novelist. One who would someday be written in the history books right next to C.S. Lewis & J.R.R Tolkien. BUT THERE WAS ONE PROBLEM... Timothy didn’t have a story to tell. He had no...
Ain't exactly runnin' a charity here
A couple years back, I saw Ben Settle post a tweet that was a screenshot of a guy replying to one of his emails. It said: “Do you have to sell in every email!?!?!” Ben reposted that screenshot with the caption… “I ain’t exactly running a charity here.” LOL 🤣 Fast forward a few weeks, I was working with a guitar company on rewriting their welcome sequence. They gave me access to their Klaviyo. I hop in. Start poking around. 21 drip email sequence. Great open rates. 50%+. Click through rates...
I help you write emails people love to read & buy from. Read by 1,800+ Copywriters. Delivered daily at 5:15AM.