Email Copywriting

Rewind back to 2001. I was a wee little lad, just eight years old. (Unc, AmIRight!?) 🤣 I used to sit in the living room while my mom folded clothes and watched her favorite TV show. Except it wasn’t a TV show at all. IT WAS AN INFOMERCIAL! You’ve been bamboozled, mom! Quite possibly one of the greatest infomercials in the world. It was this 28 minute segment that did a live demonstration of the Ronco Rotisserie oven. Led by this legend named Ron Popeil. He’d put a whole dayum chicken in the...

If you’re a writer who is consistently plagued by the FOMO of “Should I make videos or not?” Then this may be one of the most helpful emails you read. Yesterday, I had this conversation with CopyCreator Club Member Britt Malka. BRITT: I hate the word “motivation” because I don’t believe in it. Habit is stronger. But how did you mange to create videos regularly? How did you go from writing to videos? ALIN: I’ve been averaging two long form videos a month for 18 months, which is actually half...

I cannot stop thinking about this prediction from Paul Graham… I’m usually reluctant to make predictions about technology, but I feel fairly confident about this one: in a couple decades there won’t be many people who can write. The reason so many people have trouble writing is that it’s fundamentally difficult. To write well you have to think clearly, and thinking clearly is hard. And yet writing pervades many jobs, and the more prestigious the job, the more writing it tends to require. But...

Yesterday, I had some veryyyyyyy interesting conversations on Twitter about “daily emails.” Which... side note... I haven’t tweeted “content” in a while. I’ve gone ol’ school Twitter and treat it like a “think out loud” space. I’ll ask questions I’m genuinely curious about. Or post about something that worked in my business to get feedback. Or share something cool I found. It honestly sounds really stupid writing this out. But the “off the dome” tweets put me in some amazing conversations...